Does Winning Championships Mean More Sponsorships?

We know that winning on the field usually translates to a considerable uptick in TV ratings, attendance and ticket sales. But does the same logic apply to sponsorships? To find out, SponsorPitch reached out to a few of our members at recent championship teams to learn about how winning on the field effects sponsorship sales and renewals. The answer is a mix of no and yes. For some teams, the sp...

12 Sponsorship Deals That Highlight Gaming's Huge Potential

Back in May of 2018, the US Supreme Court legalized sports betting. One of the biggest sponsorship categories abroad, it's no surprise that since that time, in no less than six months, we've seen a whirlwind of activity in the the sports betting, gaming and casino category with new rules rapidly reshaping how teams and leagues approach the once shunned upon category. Here is a quick recap o...

MLS Jumps on Jersey Sponsorship Bandwagon

Major League Soccer teams will offer sponsored sleeve patches on club uniforms beginning with the 2020 season, following a similar move by the NBA. The patch will replace and measure roughly the same size as the existing MLS logo (approximately 2.5 by 2.5 inches) and be available for a four-year pilot program for clubs that have already secured a primary jersey sponsor. “The sleeve patch ...

State Farm Scores with HR Controversy

The biggest winner from last night's pivotal ALCS game 4 may not have been the Astros or the Red Sox, but rather a certain insurer! Well deserved, as perhaps, no brand believes in sponsorship more than State Farm, having recently inked two major naming rights deals. $6.6 million: Advertising value of State Farm outfield sign in Houston in earned media thanks to last night’s Home Run controve...

Tip-off 2018: Five Sponsorship Stories to Watch this NBA Season

Can anyone stop the three-peat? That's not the only question this NBA season. With a new season tipping off this week, here's a quick rundown of some of our top sponsorship stories and category shake-ups to watch over the next eight months of the 2018-19 NBA season. 1. Gambling: Arguably the biggest story of the off-season was the NBA's new $25 million, 3-year partnership with MGM, becomin...

Beer Sponsors Place Big Bet On NLDS

MillerCoors is a literally a company divided for baseball's National League Division Series. Created from the 2008 joint venture of SABMiller and Molson Coors, Miller owns the naming rights to the Milwaukee Brewers' ballpark, Miller Park, while Coors sponsors Coors Field, home of the Colorado Rockies. With the two teams facing off for a trip to the National League Championship Series, the spons...

Upload Your Sales Decks, Get Instant Sponsor Recs

One of the cool and unique things about our newest feature, Proposals, is that when you upload a sales deck it will automatically be matched with and receive specific sponsor recommendations based on all of the data within SponsorPitch. These sponsor recommendations are unique to each proposal and can be found in the fourth column of your proposal page as shown below. We've already got a number...

Introducing SponsorPitch Proposals!

SponsorPitch, well-known as the go-to resource for prospecting for new partners, is proud to launch SponsorPitch Proposals, a brand new feature on the SponsorPitch platform that allows sponsorship sellers to post proposals and sponsors to filter, review, save and contact proposal owners. Proposals is a big step in our goal of making SponsorPitch the essential destination for not only sellers pr...

Bud Light Unlocks Activation of the Year

With the Cleveland Browns snap a 19-game losing streak and winning for the first time in 635 days last night, NFL beer sponsor, Bud Light, was ready and waiting with one of the most compelling sponsor activations of the year. As fans went wild, Bud Light Cleveland Browns "Victory Fridges" across Cleveland bars were unlocked automatically to help fans celebrate the momentous occasion. "T...

Kickoff 2018: Five Sponsorship Stories to Watch this NFL Season

Who's ready for some football? We are! With the new season kicking off tomorrow, it's time to not only get your fantasy team in order, but also a look at some of the sponsorship stories and category shake-ups from this recent off-season. With that in mind.... 1. Pizza Party: Pizza Hut is not only now the official pizza of the NFL starting this season, but the Dallas-based franchise has been...