Seven Sponsorship Categories for Spring 2020

Self-distancing doesn't mean all sponsors are closed for business. In fact, while everyone hopes for a swift end to the Coronavirus outbreak, some sponsors are busier than ever trying to meet the new demands of an almost completely virtual economy. Properties may want to think about how they can adapt offerings and help these companies by tapping into their sizable and passionate audiences to s...

Corona Canceled Your Event. Here's How to Handle Sponsorship...

In uncertain times, clarity and honesty are staples of leadership that we all look to. So it's no surprise that partners and sponsors often look for and expect the same in times of crises. In the past week, major events have been canceled globally. While, sponsorship may not be the #1 thing on your mind during an outbreak, it's important to both be prepared, but also keep things in perspective....

New on SP Proposals: Video, Demographics and Pricing Tools

As the week winds to a close, we wanted to draw your attention to three brand new features on SponsorPitch Proposals. A frequently requested feature, we've added the ability to embed a sizzle reel video to proposal pages. Data can only tell part of the story of a sponsorship opportunity so we encourage sponsorship sellers to embed a highlight video that expresses the spirit of your sponsors...

NBA Sponsor Kicked Out of Kawhi's All-Star Game Presser

Many times an athlete's individual sponsors may not be perfectly aligned with the sponsors of the team or league in which they're playing. In fact, player sponsorships are often viewed as a great way to circumvent league sponsors in a competitive and costly category like sports drinks. However, it's not everyday that you see the All-Star MVP verbally give the boot to one of the league's biggest...

Exporting Deals for Sponsors and Properties

As we've grown SponsorPitch's extensive sponsorship deal database to more than 50,000+ verified, structured and searchable sponsorship deals, some sponsors and properties now have quite an extensive lists of sponsorship deals on their individual pages. In some cases like Lyft or the New York Yankees, hundreds of sponsorship deals. While you can see a quick visual summary of their sponsorship ac...

Our Top Sponsorship Stories From 2019

Each year, we look back at our data set of sponsorship deals to identify the biggest trends from the year. This year that data set includes over 5000 sponsorship deals. Here's some of the biggest headlines from 2019 in the sponsorship world. CBD Goes Mainstream - While much hype had surrounded CBD headed into 2019, surprisingly few mainstream sponsorship deals had been signed. That changed this...

Nine Sponsorship Categories to Watch this Winter

While Winter doesn't officially begin until December 21st, several sponsorship categories are heating up heading into the holidays. Here are nine categories you may want to consider adding to your sponsorship radar heading into 2020.  Plant-based Products: The growing plant-based food products sector is looking to go from niche mom-and-pop retailers to mainstream supermarket aisles. Have you s...

Here's How Much That Tweet Cost the Rockets in Sponsorship $

The firestorm surrounding the Houston Rockets GM's now-deleted China tweet last month reportedly cost up to $20 million in lost corporate sponsorships, according to ESPN. At 140 characters, that's an astounding $143,000/character in pulled corporate partnerships! Sportswear-maker Li Ning, Shanghai Pudong Development Bank and online finance marketplace Jiayin Group were among the sponsors suspen...

NBA Tip-Off 2019: Five Sponsorship Stories to Watch this NBA Season

From all the off-season player moves to China, it's been one eventful off-season for the NBA. While parity (i.e. the Warriors aren't a lock) may leave us having no idea who will take the title this year, we can make a few sponsorship predictions when it comes to the 2019-20 season. Here's a few stories to watch...  More International Sponsors - Under new NBA rules, each team can now partner wi...

Face-Off 2019: Five NHL Sponsorship Stories to Watch this Season

The puck dropped on the National Hockey Leagues 103rd season last night so it's that time again to check-in on some of the sponsorship stories to watch during the upcoming season. But first, good luck this season to some of our favorite NHL clients - the Bruins, Rangers and Capitals! Without further ado... Hard Seltzer Becomes a Sponsorship Category - With sales of some hard seltzer brands...