SponsorPitch Featured On Forbes.com

Interested in where SponsorPitch is headed? Take a few minutes to read the inside scoop on Brand Manager Elite over at Forbes.com... Can Big Data Solve A Sponsorship Problem?

Twitter, Viacom Team Up To Sell Sponsored Content

Viacom and Twitter have joined forces to embed sponsored video content relating to more than 30 different Viacom events and shows within the popular social network. The program, called Twitter Amplify, will let brands like Pepsi and Degree for Women activate their official sponsorships of the VMA's with social video in and around the event on Twitter. "The availability of Twitter Amplify in t...

Study: Bike Share Is Creating More Positive Conversations For Citi

330 docking stations and 6,000 bikes later, Citi Bike has definitely had an impact on the city of New York in its short time here (almost 3 months now), but what kind of impact has the program had for the bank itself? Despite some early PR problems, the bank's marketing executives say the sponsorship has been a resounding success. “So far, everything is pointing in an extremely positive direct...

Social Media Tops Snail Mail When It Comes To Sponsorship Outreach

We've closed our first bi-monthly member poll and the results, while not alarming, do show some interesting stats. For one, social media (i.e. Facebook, Twitter, Linkedin, etc.) is now more often used than old fashioned mail for sending out sponsorship proposals. As expected though, email still dominates in terms of initial sponsorship outreach. Next up, we're wondering how far in advance you s...

Top Ten Things That Frustrate Me As A Sponsorship Buyer

Following up on my last post – The Top 10 Things that Frustrate me as a Sponsorship Seller, I wanted to share the candid feedback from the other side of the table. Spending most of my career on the property side of the business, although my first job was a sponsorship consultant at RBC Royal Bank (fancy word for Intern), this was of particular interest and couldn’t wait to get the feedback from...

New Streaming Music Service Already Has Millions In Sponsorship $ Committed

iTunes Radio hasn't event launched, but it's already lined up millions of dollars in sponsorship for its "Pandora Killer." Apple's new streaming music service, set to launch in September, will feature a blue chip line-up of launch partners including McDonald's, Nissan, Pepsi and Procter & Gamble. Only deep-pocketed partners need apply. The minimum buy-in? Advertising Age pegs that at a pric...

What Newsagents & Hairdressers Have To Do With Sponsorship Sales

I love the Newsagent – the whole Slingshot Sponsorship office pops around to the one on Upper Street at least twice a day. Mr Ozza owns the shop, we love him – and I especially love that he sells my favourite Fizzy Blue Bottle sweets at the counter, a real delicacy around these parts. However, whenever I pop in I tend to buy the same thing – water, Diet Coke, sweets. The orders rarely change...

Just Add Super Glue: Sponsorship Activations That Stick

There have been moments throughout my career when I’ve questioned whether or not sponsorship works – do people really notice, care or remember the sponsors – days, months or years later? I notice all the time, but then again, I spend more time watching the sponsors then the game, itself. Think back to the most memorable moments in your life – the memories that are vivid and put a smile on ...

Arts Sponsorship Growing, But Lagging Other Sponsorship Genres

Per sponsorship consultancy, IEG, sponsorship spending on symphony orchestras, performing arts venues and other arts organizations is expected to total $920 million in 2013, up 3.3 percent from 2012. With the exception of fairs and festivals, the year-over-year growth falls behind most other property genres such as associations and membership organizations (4 percent); causes (4.8 percent); en...

A Simple Test For Your Sponsorship Ideas

If you know me, even through my writing or attending a workshop or collaborating on a project, you know that I encourage (sometimes even provoke) people to think big. Corporate sponsorship is one of those marketing vehicles where thinking big is easy and the best way to go. The problem is most people don't. Here's a simple tool to help you test your ideas for bigness. Considering this si...