P&G Recently Sponsored A Baby Birth And The Results Were Pretty Amazing...

Procter & Gamble's Dreft brand recently broke some new ground by sponsoring the birth of Kevin Jonas' (of Jonas Bros. fame) newborn. In exchange for an undisclosed sum, the laundry detergent for baby clothes brand received first dibs on exclusive content from the expecting couple, which it then Dreft-ized and distributed via the brand's various social media platforms. By selling sponsorship...

UFC Headed For A Fight Over Standard Uniforms?

UFC fighters may get a standard uniform in the not so distant future, just like other professional sports, if a new plan being explored comes to fruition. While a streamlined approach to uniforms could help level the playing field when it comes to fighter sponsorships with revenue being more equitably divided from larger league-wide deals, not every fighter is happy about the prospect of a unif...

Here Are Some Of The Sponsors That Scored In Sochi

Despite the political angst and looming threat of terrorist threats, according to YouGov's Brand Index several sponsors still managed to make a big impact in Sochi. Note that these sentiment scores were published last week and are not final as the games just concluded this past weekend. Perhaps most interestingly though, despite the controversy over Russia's anti-gay laws, the Index rep...

CAA Adds To Event Capabilities With Agency Acquisition

CAA Sports is beefing up its event hospitality capabilities. Today the firm announced it will acquire NYC-based Inside Sports & Entertainment Group, a full-service corporate hospitality, event management and marketing firm. The 25-person firm manages more than 250 events a year for corporate clients which include Microsoft, Morgan Stanley, Verizon, Merrill Lynch, Goldman Sachs, American Express...

There's A New Player In Pain Relief

For a long time, the pain relief category has been dominated by the likes of Goody's, Tylenol, Aspirin and Advil. Enter UrgentRx. Today the 3-year old company is announcing a new sports marketing platform that will see the Denver-based start-up officially named the "Sponsor of Game Day Relief" for five professional sports properties: the Denver Broncos, the Indiana Pacers and Kroenke Sports & E...

Live Nation Sponsorship & Ad Rev ^15%, Closing In On $300M

Sponsorship & Advertising revenue increased 15% in 2013 to roughly $285 million with Live Nation's 200 person sponsorship sales force working with approximately 750 different local and national sponsors throughout the year. The $36.8 million increase over 2012 is being credited to the growth in online advertising, new sponsorship agreements globally, expansion of existing sponsorship arrangemen...

Here's What The Public Thinks About Heath Care Co's Signing Big $ Sponsorships

The rising cost of health care is a thorny topic on its own to say the least. Now, add in a few multi-million dollar naming rights deals and throw out a poll question and well, you can probably see where this is going. Via Portland Business Journal: The comments (here) show just how difficult it is for consumers to process a marketing investment in light of their own rising insurance ...

Scary Movies More Effective For Product Placement?

Brands spend over $8 billion annually on integrations in film. Still, relatively little is known about the conditions which make a product placement most effective. Heck, sometimes it seems pretty difficult to predict the success of movies on the whole, much less a brand placement within the movie. A new study though, entitled "The Impact of Fear on Emotional Brand Attachment", (via Busines...

Who's Your State's Favorite Artist?

Using data pulled from streaming music services, a new study purports to show the most played artist in each state over the last year. To come up with this chart, the study sampled the listening preferences of about a quarter million listeners that have zip codes associated with their streaming music accounts. The results... That's just showing most played in absolute terms, which while...

This Vending Machine Only Dispenses After Sponsor Tweets

The Oscar for Most Brazen Act of Sponsored Journalistic Bribery goes to... Just when we were thinking this category was all locked up, Vanity Fair has launched a late bid with this sponsor vending machine. The publisher is hosting an on-site work space for more than 120 influential bloggers and online reporters covering tonight's Oscars on Hollywood Boulevard, but to unlock the vending machi...