Check Out Nike's New LeBron Spot

Of course Nike had an answering machine set-up for LeBron. Here's the spot that ran seconds after the Miami Heat won their second NBA championship last night. You, too, can leave a message at the beep... (305) 767-2226.

Wimbledon Timekeeper Lets You Track Court Activity Through Facebook

Great sponsors are constantly finding new ways to reinvent their sponsorship for the fans, while of course staying true to the core brand tenets that made the partnership sensible in the first place. Check out the "Wimbledon Experience," Rolex' latest spin on the brand's 35-year sponsorship with Wimbledon, which starts today.

School Sponsor Makes Special Delivery

Among the things that Brown can apparently do for you is deliver a brand new basketball court. Check out the flamed UPS truck and police escort that dropped off a brand new basketball court for the Central Florida Knights yesterday. UPS is a UCF marketing partner so it made sense for them to get first dibs on the "Operation Blacktop" job.

Can Microtising Lead To Macro Sponsor Revenue?

Some think that sports organizations and athletes could not possibly find any new ways to activate a corporate partnership. From arena signage to signature wines, it often seems as if sports organizations and professionals have already exhausted every possible type of sports sponsorship. Yet sports organizations may have only scratched the surface when it comes to sponsorship opportunitie...

Here's Who Would Sponsor Your State..

Not really sure what this says about America, but check out this awesome map by Steve Lovelace illustrating which states are most closely aligned with which corporate sponsors. Discuss... H/T: Huffington Post

Here's What Andy Murray Can Expect To Rake In From Historic Wimbledon Win

Andy Murray ended 77 years of British frustration on Sunday by becoming the first British man to win at the All England Lawn and Tennis Club since 1936. With the fame of winning Wimbledon for the first time, comes unprecedented marketing opportunities and of course, a plethora of pundits talking about such marketing opportunities. So who will be next in Murray's stable of sponsors, which includ...

Wasserman Adds To Activation Capabilities With Agency Acquisition

Wasserman Media Group has acquired London-based experiential marketing agency Ignite. Ignite, which helps corporate clients like Barclays, Vodafone, Sky and others activate sponsored events, was founded in 2002. The acquisition will complement Wasserman's deep roots in rights and representation by adding more than 10 years worth of experience and 50+ employees devoted to sponsorship activation...

NCAA and EA Sports Split Ways

NCAA Football '14 will be the last for the hugely popular video game franchise. Citing the cost stemming from ongoing litigation over whether Electronic Arts' NCAA football franchise unfairly uses the likenesses of student-athletes, the NCAA has elected not to renew its contract with EA Sports. The NCAA released this statement... NCAA will not renew EA Sports contract The NCAA has made the de...

Under Armour Harnesses Inner Super Hero With Latest Partnership

DC Entertainment and Warner Bros. have teamed up with performance apparel maker, Under Armour, to let athletes live out their super hero alter egos. Inspired by DC Comics characters like Superman, Batman and Wonder Woman, the Baltimore-based UA has announced it will launch the Alter Ego collection, which it says will "combine performance and personality so every athlete can be superhuman." "...

North America's Largest Transportation System Has A Plan For Handling Naming Rights

While the nation's largest subway system has from time to time entered naming rights negotiations, no standard protocol exists for fielding sponsorship offers. That may be about to change as a formal process has been proposed for handling naming rights for New York's MTA. The following proposed guidelines will be debated during this week's board meeting "in anticipation of future requests" to r...