Coke Crashes The Oscars

Pepsi paid big money to be an exclusive Oscars advertiser, but it was Coca-Cola who made the big cameo. With an assist from Big Mama's & Papa's Pizzeria, Coca-Cola's logo was splashed across millions of TV screens around the world despite technically sitting out this year's Oscars for the first time since 2005. Coca-Cola's SVP of Integrated Marketing Wendy Clark was appreciative...

So Just How Expensive Was That Samsung Selfie?

More than half of Millennials have shared a selfie (nevermind that older generations have no idea what one is) and that may be part of the reason Samsung's Oscars stunt, part of a pre-arranged ad pact between media buying agency, Starcom MediaVest, and ABC, became the most retweeted post of all-time. So what was the tab on this mobile power grab for Millennials? The Wall Street Journal ...

It's Conference Season! Here's One To Attend

It’s conference season, and this year we’ve set our hockey allegiances aside and decided to partner with the leading sponsorship conference in Canada – the Canadian Sponsorship Forum. From July 9–11, over 300 sponsorship and marketing pros will gather at Ottawa’s RBC Bluesfest for the conference’s tenth installment, which will feature speakers from the Canadian Olympic Committee, PwC Canada, So...

Raise Money For A Good Cause & Network With Other Sports Biz Pros In Your Area

Our friends at the TheBusinessOfSports.com and TSBX are again hosting their popular series of global sports business networking events later this month. Now in its second year, #SBWeek features a full week of sports business networking events in 25 cities across the globe. Tickets for these events are $5 each, with 100% of ticket sales being donated to UNICEF’s Sport for Development (S4D) pr...

Man U Set To Sign Billion $ Nike Renewal

Man U is set to score a cool billion in its renewal with Nike. According to reports, the world famous football club will more than double its existing apparel deal with the apparel maker, which runs through 2015 at £23.5 million per season. The new kit deal will reportedly pay Manchester United £60 million per season over the course of 10 years. £600 million = $1 billion. If reports are true, ...

Chanel Turns Paris Fashion Week Into A Giant Supermarket

The ironic thing about Chanel's recent Paris Fashion Week show, one of the most anticipated each spring, was that despite being surrounded by laundry detergent, brooms and bottled water, there was no sponsorship at all. That's because thousands of run-of-the-mill supermarket products were re-branded under the Chanel Shopping Centre brand. How commercially un-commercial!

LeBron On Sponsorship Slip: #SMH

Samsung's most notorious endorser had phone trouble yesterday. No biggie, happens to everyone. But then this.... (via

Beer Makers Pull Parade Partnerships

Beer and St. Patty's Day go hand in hand, but this year several notable sponsors will be absent along this year's most famous parade routes. Three notable brewers (and longtime sponsors) have pulled their sponsorships in response to the fact that lesbian and gay groups won't be allowed to march openly. Late last week, Sam Adams announced it would pull its sponsorship of the Boston St. Patri...

The Field of 68 Sponsors

The brackets are out. For apparel geeks, the field of 68 looks something like this: Nike/Jordan (45), adidas (18), Russell Athletic (4), Under Armour (1). Chris Littmann of Sporting News built a neat apparel bracket in case you're interested. Here's the real one (click to enlarge)...

NBA Commish: Jersey Ads Inevitable

New NBA Commissioner Adam Silver says jersey sponsorships in the league will likely happen within the next five years. "I think it's inevitable," Silver said at this week's IMG World Congress of Sports presented by SportsBusiness Daily/Journal. The move would make the NBA the first of the North American big four to have jersey ads. It is estimated that ads on NBA game jerseys could bring in ...