Etihad Airways Wins With Formula 1

Etihad Airways, the national airline of the United Arab Emirates, took home top honors at the Arabian Sponsorship Awards for the Formula 1 Etihad Airways Abu Dhabi Grand Prix. Etihad Airways signed a three-year deal in December 2007 to become the title sponsor of the Formula One Abu Dhabi Grand Prix, starting with the inaugural event in 2009. The Abu Dhabi-based airline won the award for th...

Links 12/15/09

Deals Verizon Wireless to serve as title sponsor of the 73rd Annual Shrine BowlUSA Swimming gets an official skin care sponsor in CeraVeJagermeister renews official and exclusive spirit sponsor for 2010 Monster Energy AMA SupercrossRCN renews with Kettler Capitals Iceplex and George Mason UniversitySky Italia and News Corporation join BSkyB in sponsorship of cycling teamUSOC confirms...

Powerade's Intramural Sponsorship Program

While multi-million dollar sponsorships and agencies snapping up the rights to sell them are common in NCAA intercollegiate athletics, other brands see a growing opportunity in intramural athletics. That's right the bastion of bad uniforms, loosely officiated contests and epic post-game parties is getting interest from blue chip brands like Powerade, as well. Matt Schommer profiles Powerade...

Links 12/16/09

Deals Lucozade Sport & Hyundai sponsor ITV's World Cup 2010 coverageEastern Bank Partners With NESN to Become the Official Bank of Boston Red Sox Baseball on NESNGlobacom Withdraws From Premier League SponsorshipDomino’s Pizza Announced as Sponsor of ITV1’s Take Me Out Trends Restaurants Go Bowling with College FootballIvy League Seeks Sponsor for Inaugural Lax TournamentNew as...

Sponsorship For Fire Trucks?

Supermarket, Food 4 Less, a subsidiary of Kroger Company, has come to the rescue of the Stockton Fire Department's budget shortfall. Food 4 Less's sponsorship will allow the Stockton Fire Department to purchase a brand new fire truck. According to KCRA.com: A federal grant paid $400,000 to purchase the truck, but the city that's been hard-hit by budget woes was still short of funds until...

Cars.com Accelerates Sports Ad Campaign

Cars.com says it plans to step up its investment in sports sponsorship and advertising in an effort to capture share as the market for car buying continues to recover. Cars.com will accelerate its marketing efforts in the final weeks of the year with a series of halftime show sponsorships and commercials that will air on NFL and college bowl games in addition to high-profile sports news prog...

SEAT to Sponsor Shakira's Euro Tour

The Spanish automotive brand, SEAT, and Shakira have signed a partnership agreement whereby the car manufacturer will become the main sponsor of international pop star’s forthcoming European tour. This agreement will link the the SEAT brand to the musical talent of Shakira and her latest album ‘She Wolf.' SEAT hopes that the Colombian-born singer will become an ambassador for the fast growin...

PGA's Finchem: 'We've had a phenomenal year in the sponsorship marketplace.'

PGA Tour Commissioner Tim Finchem stepped up to the mic today to address the Tiger situation as well as the overall business health of the PGA Tour. Here's what he had to say about the state of the PGA Tour's sponsorship renewals. Excerpts and transcript courtesy of PGATour.com and ASAP Sports. On the state of sponsorship over the past year: On the business side of the equation, our bigges...

Heluva Good News for Watkins Glen

Watkins Glen International today announced that Heluva Good! will continue as the title sponsor for the NASCAR Sprint Cup Series race through 2011. The two year agreement is a two track deal that includes the title sponsorship for Michigan International Speedway’s NASCAR Sprint Cup Series race in June. The 25th running of the Heluva Good! Sour Cream Dips at The Glen will be held on August 8th...

Links 12/17/09

Deals Price Chopper, Kraft Foods renew sponsorship for 2010 Cup race at Kansas SpeedwayBMW, Coca-Cola, Sony Extend Sponsorship Of PGA Tour EventsHeluva Good Renews As Title sponsor at The Glen Through 2011SEAT to Sponsor Shakira's European TourMylan to Sponsor PGA TOUR's Nationwide Tour Event in Pittsburgh Trends The PGA Tour is kidding itself when it says it will be fine witho...