Good and Bad News for UFC Sponsorship

Outside of their fight purses, one of the main ways fighters put food on their table is through sponsors. The way those sponsors justify shelling out cash to the fighters? Walkout shirts and fight shorts. This week, we've heard both good and bad news for UFC fighters in the world of sponsorship. Continue reading >> http://www.flickr.com/photos/kalooz/ / CC BY 2.0

Infringement of In-stadium Rights or Not?

This is a follow-up to a previous story from a couple weeks back. We now can see what World Sports Group was so up in arms about last week. Check out the Bajaj Allianz video of the in-stadium vignette featuring the boy and his father, holding a "I have planned for my child's future" sign. Bajaj Allianz was not a sponsor of the event, but did cut a deal with the broadcaster, Neo Sports. World...

Title ElectroEnergy Secures UFL Championship Title

Title ElectroEnergy Drink has been announced as one of the League's "Premiere" Season Foundation Partners and the Official Isotonic Beverage of the UFL. Title will also be the presenting sponsor of the UFL's Championship Game which is being held on November 27th at Sam Boyd Stadium in Las Vegas. As a Foundation Partner of the UFL, Electric Beverage Company's Title ElectroEnergy Drink logo will...

Social Media & Sponsorship Save AAR "A Shit Ton of Money"

With the heightened emphasis around touring and sponsorship, music talent and their managers must embrace technology whether whether they want to or not. Not only do fans want access to talent, but sponsors, an increasingly important revenue stream for many bands, demand it. Becky Carman of the OkGazzette profiles how one prominent band a bit reluctantly embraced social media and then turned...

TD Extends Jazz Sponsorships 'til 2014

Big news for jazz aficianados north of the border. Today, TD Bank Financial Group has agreed to extend its sponsorship of eight major Canadian jazz festival until 2014. This is a big step, which comes following an announcement last summer that TD would assume presenting sponsorship of Montreal International Jazz Fest from financially troubled General Motors. TD Canada Trust is currently the...

High School Broadcasts For Your Hometown

The land grab to broadcast high school and local youth sports online is heating up. We previously profiled YourSports.com and Wazoo Sports. Now it's iHigh's turn. Rather than crowdfunding events as YourSports plans to do, iHigh provides each school with a free website that allows users to follow sports statistics, activity schedule searches, and support a particular school via online commerc...

U.S. Bank Renews With FLW Outdoors

While many of FLW Outdoors the big catches have scaled back sponsorship, FLW continues to navigate the troubled waters of a weakened economy, today announcing that US Bank has extended their sponsorship with FLW Outdoors. 2010 will mark U.S. Bank's 7th consecutive year as a sponsor and the official bank of FLW Outdoors. Terms of the agreement were not disclosed. "We are proud that US Bank ha...

Links 11/18/09

Best Western Burns Rubber With NASCARU.S. Bank Renews FLW Outdoors SponsorshipHigh School Broadcasts For Your Hometown WIN High Performance Sport Detergent Launches World Cup CampaignTD Extends Jazz Sponsorships 'til 2014Title ElectroEnergy Secures UFL Championship TitleMacleans to replace DFS as Dancing on Ice sponsorMasafi to sponsor Dubai World ChampionshipBBC: What's In A Name?AHEAD ann...

Video: For Aflac, Doing Good is Good Biz

Check out this video on how AFLAC (and their PR agency, Edelman) combined the insurance firm's NASCAR sponsorship with Carl Edwards, a cause affiliation and an understanding of social and mobile media to raise $2.16 Million for pediatric cancer research. What do you think of the campaign? How can you cross-pollinate your existing partnership affiliations to make 1+1=4 or 5 or $2.16 Million.. ...

Darts Promoter Dies at 58

Glenn Remick, the Darts promoter who helped put the sport on the map in America, died on November 2nd in St. Louis. From playing in various pubs as a teenager to opening a darts supply store to his founding of the American Darts Association, Remick used his enthusiasm for the sport to promote its awareness to a wider cast of players, fans and sponsors. "Glenn Remick, a beer-loving former const...