Effective Sponsorship Isn't Easy!

... so from time to time you may need to call in some back-up. Whether you need help selling, finding, activating or measuring sponsorships; the SponsorPitch service providers database will feature targeted solutions to your needs. If you like what we're doing, please take a few minutes to view our valued service provider partners and contact them to learn more about their services. Two n...

Links 10/27/2009

Report: U.K. Sports Sponsorship Spending Is Rising, But VulnerableU2 Confirms Tour; Again Sponsored by BlackberryVISA Renews Olympics Sponsorship Through 2020 Fodor's and Princess Cruises Partner for "Show Us Your Italy"Sponsorhip for Pakistan-NZ cricket series under-soldVANOC confident it can deliver balanced $1.75-billion budgetFrustrated NASCAR Fans Can Now Sponsor the Sprint Cup with F...

Live Nation Gets Buzzed With 901 Tequila

901 Silver Tequila, the ultra premium tequila brand launched by Justin Timberlake earlier this year, announced today a multi-year agreement with Live Nation, which makes it the official tequila sponsor of the majority of Live Nation venues throughout the United States. "We are thrilled to be aligned with an entertainment industry leader such as Live Nation. They exemplify the forward thinking d...

Messin' with Sasquatch

Okay … so maybe we can chalk this up to a "focus group of one" story … but I think I'd prefer to claim this as a great example of just how well a well-placed sponsorship works instead. I gotta say -- it sure worked on me! So here's my tale. My middle son, Ryan, came home from college this past weekend for a nice three-day weekend. We hadn't seen him since he headed off to school in mid-August,...

VISA CEO: Sponsorship Spots 'Not Entirely Aspirational'

There may be bigger marketing budgets out there, but no one does sponsorship bigger than VISA. A sports marketers dream portfolio - Olympic Games, FIFA, NFL, Kentucky Derby, Live Broadway, and NASCAR. VISA has recently extended their IOC sponsorship to 2020, NFL sponsorship to 2014 and announced activation plans for next year's World Cup. During VISA's VISA 3rd Quarter conference call yesterd...

Who's Keepin' Time?

It's not easy - or cheap - to fix giant city clocks. Take the case of AT&T today announcing that it plans to sponsor the landmark clock on Pittsburgh's Duquesne Brewery, which has been through a host of sponsors including Duke Beer, Stroh's, WTAE-TV and most recently, Equitable Gas. The clock's previous sponsor Equitable Gas decided not to renew and the clock has sat stuck for several ...

FanCar Poll - Vote!

Our FanCar post has elicited some considerable interest and curiosity in the possibility of crowdfunding sponsorship around NASCAR. Some have said it is a great idea, while others have shown skepticism. We figured we'd check the pulse to see what you guys thought about this model. Will it work? Check yes or no, and feel free to drop a "why/why not" in comments below. FanCar - will it work...

IPG: Octagon Sees Q3 Growth, 'Modernizing the Event Business'

Global advertising firm Interpublic Group (IPG) reported disappointing Q3 results earned $17.2 million, in the period, down from $38.7 million, on revenue of $1.43 billion, an 18% drop. Results aside, Interpublic CEO Michael Roth seemed bullish on event marketing, and in response to one analyst's question on measurement of which, Roth specifically talks about how they're modernizing the busine...

Links 10/28/2009

ING extends title sponsor deal with NYC Marathon 3 years to 2013Balancing Sports' BooksSouthwest to Continue as Celtics Sponsor Live Nation Signs Justin Timberlake's 901 Tequila to SponsorshipRenault F1 begins revival with new sponsorship dealSouthwest Airlines Signs 2 Year Sponsorship with Denver NuggetsBobcats: Sponsorships are up, ticket sales steadyBosco Sports Signs As Sochi 2014 Spon...

USI Locks Down Insurance Category in Boston

Kraft Sports Group has inked USI, a growing financial services and insurance firm, has the official insurance broker of the Patriots and Revolution. USI will get exclusive use of the Patriots and Revolution logos in its promotional campaigns and also get access to "unique hospitality and relationship-building opportunities through its partnership with The Kraft Sports Group." "We are pleased ...