Sponsored Routes May Offer New Opportunity

The travel industry and specifically airlines, like AirTran, have always been great about activating as a sponsor. But aside from the in-flight magazine, one has to wonder if cash-hungry airlines could do a better job of monetizing their assets to other marketers, as a property. Enter online poker operator, ChiliPoker, who wants to make a name for itself in a crowded category and has become ...

Sponsorship for School Websites

While much has been said about sponsorship of in-school assets like stadiums and curriculum, the most obvious of revenue generating assets has until now been overlooked, websites. School administrators are neither sponsorship salesmen or web specialists, and Sponsor-ed believes that creates an opportunity. Currently only available in Australia, Sponsor-ed is setting out to help provide sch...

Bad Break for Best Buy?

Less than one day after word circulated that Best Buy is expected to sponsor the NASCAR Sprint Cup car #43, its driver A.J. Allmendinger has been charged with a DUI according to AP reports. Best Buy sponsored Elliott Sadler's #19 car this year, and is expected to move to the #43, while Sadler's car will be sponsored by Stanley Tools. Yesterday Nascar.com wrote "by moving Best Buy to the No. ...

Emerald Nuts Sponsors 'Final Five' at ING NYC Marathon

The Emerald snack nut brand will appear in this weekend's ING New York City Marathon when runners need it the most - the final five miles. Diamond Foods announced today that it is sponsoring the final five miles of the 2009 ING New York City Marathon to reach thousands of runners and millions of spectators with its natural energy message. When runners reach mile 23, just as they turn into Ce...

Inside the Office of a Sports Marketer

What's it like to work in sports and experiential marketing? Courtesy of BrillStreet.com's Chicago Gen Y Top 50 ranking, we got a look at a few of Chicago's workplaces. First, checking in at #13, experiential agency, Marketing Werks. Next up, sports marketing agency rEvolution at #13. and finally, how about a property - The Big Ten Network:

Links 10/29/2009

Sochi within sight of $1 billion target after Bosco Sport become latest sponsorTW Steel offers sponsorship boost for RenaultSt James's Park naming rights plan under fire NASCAR, rooted in fossil fuels, turning over new, green leafLV= is new sponsor of Anglo-Welsh CupMorrisons to sponsor 3D premiere of Disney's A Christmas CarolUSI secures Insurance category with Patriots, RevolutionTop 10 ...

Activation Tactic of the Week

Are you looking for ways to leverage a beverage company around an endurance-related event? Are you looking for new ways to integrate alcoholic beverage companies? Coors Light is capitalizing on the buzz around the 2009 ING New York City Marathon by partnering with the New York Road Runners to offer a creative "Race to Refreshment" promotion for NYC residents and visiters to enjoy. The promotio...

Like Category Doesn't Always Mean Like Strategy

At my old agency we used to get many proposals where the client would simply drop in our client's name with another in the category - and vice versa. In fact, on occasion we'd get a proposal for a client that we didn't even represent. This may work for a few categories, but often times brands, even within the same category, have differing marketing objectives, which guide a unique sponsorship ...

G3 National College Tour Kicks Off with Best Buy & EA

Best Buy G3: Games, Gear & Gadgets, is launching its 2009 fall college tour at Boston College today. Over the next three weeks, the National Tour, which is presented by Best Buy and EA, is expected to reach thousands of videogame enthusiasts at 10 major colleges and universities. EA isn't the only publisher on board. Capcom, Ubisoft and Activision will also be showcasing titles within the B...

How to Buy a Super Bowl Ad for Exactly 1¢

Admit it. You've always dreamed about seeing your company's big fat brand on a Super Bowl broadcast. To most marketers, that outcome is highly unlikely. Enter CollectiveCommercial.com. The website, started by two Quebec-based entrepreneurs, launched today and aims to sell enough micro ads (in the form of pixels) to buy an entire Super Bowl commercial. Really. It seems they'll attempt to do...