Will Marketers Finally Free Wifi?

If you're tired of paying hourly rates for your internet connection, sponsored wifi which by many accounts struggled at best as a standalone business concept, may be making a comeback as a marketing one. Last week, we ran into a pop-up hotspot from Coke and Delta in the trendy meatpacking district. With Google's announcement today that they'll be providing sponsored wifii for Virgin America fli...

One Spoken Word Can Make A Difference

This past week I enjoyed a terrific phone conversation with Butch Bellah, a sports team colleague of mine and current general manager of the arenafootball2 Bossier-Shreveport BattleWings in Louisiana. We both met through Facebook and then reconnected through LinkedIn. The conversation began with Butch inquiring about my hockey club's first-ever attempt at creating a “Facebook Members” party...

Wonderful Pistachios Get Stackin'

Wonderful Pistachios has signed up a triple threat as part of its latest campaign to show the healthy snack benefits of pistachios. Coming on the heels of its $15 million "Get Crackin'" advertising campaign debut featuring Olympic swimmer Dara Torres and Miss Teen South Carolina, Wonderful Pistachios announced plans to roll out a grass-roots presenting sponsorship of the World Sport Stacking ...

FourSquare: Social Media for Cause Marketing

Of all the different social media tools I’ve tried (e.g. Twitter, Facebook, blogging, etc.), a new one I just started using, Foursquare, probably has the most potential for cause marketers. Why? Because the backbone of Foursquare is the businesses at which its members visit, check-in and score points. When you pop into a store, bar or restaurant you can earn points, badges or can even ...

Delta Lands at MSG

Delta, today, expanded its push into New York City by becoming the the first "Signature Partner" of the renovated Madison Square Garden. As part of the deal, Delta will be the "official airline" of Madison Square Garden and will receive a custom-branded presence in the renovated Garden and a significant presence across all MSG properties, including its venues, professional sports teams, televi...

Coca-Cola Raises Point-of-Sale Activation

Coca-Cola reported earnings of $1.896 billion (as comparted to $1.890 billion y/y), but 6% lower revenue, in some part due to foreign currency exchange. In this morning's Coca-Cola Q3 conference call, Chairman & CEO Muhtar Kent, offered up three partnership strategies that the company is applying to fight the headwinds of slower consumer spending, specifically at point of purchase: "I also w...

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Event Marketer Countdown Highlights

Event Marketer is making the rounds with a seven-city tour, which at each stop shares 103 event marketing trends and case studies. The Event Marketer Countdown made its way to Chicago today and sponsorship veteran, Angie Zigrossi, graciously agreed to share her cliff notes from today. Here goes.. Highlight #1 Technology was in 90% of case studies presented - Example Dunkin' Donuts use of Ja...

Links 10/20/2009

Changing things up. In lieu of Deal Flow, we'll now be wrapping each day up with a collection of links to the most talked about sponsorship stories of the day. Links 10/20/2009 Garmin extends team sponsorship to 2013 Thomas Cook becomes sponsor of 2012 London Games Nascar: Aflac judged top 'Business to Business' partner Delta Lands at MSG; MSG's first 'Signature Partner' MLS rema...

Guinness Premiership Lands QBE Sponsorship

Insurance and a league so closely tied to alcohol might seem like a strange mix, but business is business. QBE has signed a sponsorship with Premier Rugby (Guinness Premiership) in an effort to raise the firm's profile across Europe. The agreement, which starts immediately and runs through to the end of July 2012, will see QBE's name and logo appear on the 12 Guinness Premiership clubs' shi...