SpongeTech Keeps Sponsoring

Despite a tangled web of lurking legal issues, SpongeTech is still sponsoring. Today, SpongeTech announced that they'll be kicking off the NBA season courtside with the Cleveland Cavaliers. SpongeTech will receive prominent courtside signage and media exposure through the partnership. The maker of "the smarter sponge," who has not been shy about promoting its sponsorship strategy, unvei...

Ownership Change Impacts iShares 2010 Plans

iShares, a coveted ETF platform, announced yesterday that the company will not renew its three year old partnership with Europe's Extreme 40 Sailing Series due to its pending acquisition by powerhouse asset management firm, Blackrock. AccRick Andrews, head of iShares marketing, Europe, told Cowes Online: "With a change in company ownership of iShares coming on 1 December, we are unable to co...

Are 43% of Corporate Tickets Wasted?

We've all been at a stadium where we've looked down to see the first few rows empty at tip-off. The good news for sponsors: employees are in the office late. The bad: sponsor assets are being wasted by the minute. CNBC's Darren Rovell offered up an interesting look at how corporations are using sports tickets via an interview with Corporate Events Group VP, Anthony Knopp, whose firm recentl...

Opportunity in "Web Exclusives?"

In New York, it's not often that you get a 70 degree afternoon in late October so I took the opportunity to do some "field work" in Madison Park. Planning to do some admin, I didn't have blogging on the brain until I opened up my google search box. If you try to google anything on the signal I'm using (24-hour fitness), you'll get redirected to Yahoo's search results for your query. Doing a ...

NASCAR to Put Partners on the Big Screen

NASCAR is teaming up with cinema advertising company, Screenvision, to bring NASCAR-themed content to over 15,000 theatre screens across the nation. Starting in February, Screenvision will run original NASCAR content in theatres nationwide. In a new move for both companies, NASCAR Media Group will also create and produce a 90-second NASCAR long-form content piece, which could include raci...

Links 10/21/2009

NASCAR to Put Partners on the Big Screen Cowboys, AT&T Partner up On Practice Jerseys Amway officially announced as Magic's first jersey ad State Farm to sponsor Arizona State/University of Arizona rivalry in 17 sports FedEx drop boxes by BBDO NY promote Nascar chase Are 43% of Corporate Tickets Wasted? Sony ropes Samsung, Videocon and Hyundai as sponsors for Indian Premier League...

The Ottawa Senators Have an Official What?

The Ottawa Senators have filled the official hearing care category. Helix Hearing Care Centre, a subsidiary of Lifestyle Hearing Corporation, has signed a sponsorship agreement with the Ottawa Senators to be the team's Official Hearing Care Company. "We are proud and very excited to be working with the Ottawa Senators," said Jeffrey Geigel, President of Helix Hearing Centre. "Our goal is ...

100 Reasons You’re Still Searching For Sponsorship

Things have to get better than this year right? The best part about 2009 is that it has re-focused both buyers and sellers on what really matters in sponsorship. Marketers are creating leaner, more effective sponsorship portfolios and properties (”sellers”) have been forced by the competitive environment to take an honest look at their sales practices and offerings. In the end, I’m convinced we...

Giants, Jets Partner with PepsiCo for Corner

The New York Post reports this morning that the Giants and Jets have signed their final "corner sponsor," PepsiCo, for their new stadium opening next year. The other three entrances to the stadium have already been sold to Anheuser-Busch, Met Life and Verizon. From the New York Post: "We spent a lot of time thinking about the investment to make sure it's right," said Jeff Dubiel, Pep...

Poll: Give Away the Tix, Sell the Sponsors?

The web 2.0 model says grow as fast as possible by providing free content, and then once you've scaled your audience, monetize it through advertising. Today, CNBC's Darren Rovell profiles the American Drag Racing League, which has taken that model offline by offering free tickets and in the process has doubled overall revenue (85% of which from sponsorship). Here's how ADRL pulls off the new ...