Honeywell Consumer Products Group Extends NHRA Sponsorship

NHRA.com reports that Honeywell has renewed two official sponsorships - FRAM automotive filters and Prestone - and will continue to sponsor the FRAM-Autolite NHRA Nationals at Infineon Raceway in Sonoma, California. FRAM automotive filters will remain the Official Filter of NHRA, while Prestone will continue as the Official Antifreeze/Coolant of NHRA. “We know NHRA fans are passionate about t...

Applying Lessons Learned

Some information just came across my laptop suggesting the average sponsorship proposal meets only 45% of brand needs. That’s a pretty unfortunate figure. Imagine buying things and being more unhappy than happy with just about every purchase option? Not only frustrating that you can’t find much you like, but also painful, as with so few choices the price for what does meet your needs will...

Links 10/30/2009

A Street Musician With a Sponsor - AxeNew Visa London 2012 campaign offers consumers the chance to win a Visa pre-paid card worth £2012.Magic City flush with sponsors What's that Brand Doing in My Show?G3 National College Tour Kicks Off with Best Buy & EAMake the Most of Your Advertising DollarsCitizens Bank Basks in the Glow of Phillies' SuccessLG Dips Out as Surfing SponsorAdvance Au...

ING NYC Marathon Activations

Back in 1970, the activation opportunities were pretty limited with only 55 runners finishing the first New York City Marathon. This year, the ING NYC Marathon expected 40,000 runners to cut a path across the five boroughs. Each year the opportunity, and expectations, gets bigger for the marathon's partners including ING, 4 New York (NBC affiliate), Asics, Foot Locker, Continental Airlines, T...

FanCar Finds Its First Driver

FanCar, which we wrote about last week, announced today that it will sponsor two-time NASCAR Sprint Cup champion Terry Labonte and Carter/Simo Racing at the Ford 400 on November 22nd in Miami. In order for this to work, FanCar is counting on NASCAR fans to visit www.fancar.com and invest $20 to be a sponsor of Terry Labonte’s #08 Toyota Camry at Homestead-Miami Speedway. “We started FanCar to s...

Ecko Joins NY's "Free MMA" Fight

Never a stranger to a fight, master marketer Mark Ecko's MMA brand is joining the battle to legalize the sport in New York and Toronto. Ecko MMA has partnered with legendary extreme sports producer, Bobby Razak, to raise the profile of MMA's fight for legalization in New York. Despite gaining support in other states, New York continues to uphold its ban on MMA events. In a new commercial camp...

JetBlue Activates BC Sponsorship with 10% Off

To raise their exposure around increased service at Boston's Logan Airport, Jet Blue has signed a deal to become the official airline of Boston College Athletics. To celebrate the new deal, JetBlue is offering a 10 percent discount off all flights to or from Boston booked today at www.jetblue.com/bc. "As Boston's largest domestic carrier, it is fitting that we align ourselves with Boston Coll...

Help Us Answer the WTA's $88M Question

Task #1, and it's a big one, for newly appointed Women's Tennis Association Chief Stacey Allaster - renew or secure a new title sponsor for the WTA Tour beyond 2009. Sony Ericsson's six year, $88 million sponsorship deal will expire at the end of this year. Allaster recently pointed to an 11% increase in attendance as a signal of the Tour's perseverance in difficult times. Still, the sponsor...

Fedor Challenger Goes From Sam's Club to CBS Primetime

This Saturday, MMA will return to CBS in primetime at 9PM ET. Fedor, universally considered one of the best fighters in the world, will be opposed by Brett Rogers. Rogers was changing tires at a Minnesota Sam's Club six months ago, according to this CBS promo. Will a tire co step up to opportunistically sponsor Rogers in the biggest fight of his career? Demographic fit? Check. Timing? C...

IZOD to Title IndyCar?

Several outlets are reporting that IndyCar is very close to securing series sponsorship from clothing brand, IZOD, at a rumored 3-5 years and $10 million per year. The IRL has called a press conference for Thursday, November 5th, but the topic of the press conference has not been announced. From SpeedTV.com: The new deal is supposedly worth $10 million a year and is rumored to include $100,000 ...