Under Armour and IMG Unveil High School Combines

Under Armour and IMG have announced that they will partner on the development of a new athletic training platform that will establish a global measurement standard for improved sports performance, health and fitness called "Combine360". A release announcing the deal said that the new platform "will measure and record sport-specific ability and mental aptitude, nutritional level, ability to comm...

Links 11/03/2009

The Most Brutal Sponsorship Ever IMG and Under Armour Partner for High School Combines, and Performance Measurement StandardTennis Mag: What Mercedes’ Move Means for ToursExamining the Bobcats' New SponsorChoctaw Casino Resort Named Primary Sponsor of RCR’s No. 07 at Texas Motor SpeedwayA new ‘Western’ image and an NBA sponsorship help Chinese beer, Tsingtao, lift salesCoke to Host Hollywo...

Which Sourcebook Reigns Supreme?

It's the end of the year and many properties are making plans to purchase a sourcebook to help find sponsorship contacts and information. With that in mind, we whipped up a quick comparative analysis of the two most often mentioned products - SBJ Resource Guide & Factbook and the IEG Sourcebook. For the sake of this, we only looked at what kind of sponsor information each brought to the tab...

Is Sponsorship a Sin?

There is the assumption by some - when it comes to athlete sponsorship/endorsement especially - that celebrities are often "anointed" because of marketability and commercial interests, in the absence of any real accomplishments on the court, the stage, the screen, etc. This perception is rooted in individual sports, but can also apply to other forms of entertainment - film, music, arts. Some sa...

SpongeTech Heads North of the Border for MLB Post-Season

SpongeTech has been behind home plate abroad during the 2009 World Series television broadcasts on Rogers Sportsnet and Le Reseau de Sport. ANC Sports negotiated and secured the sponsorship on behalf of SpongeTech. The partnership with MLB is designed to drive consumer awareness around the new availability of SpongeTech’s innovative reusable cleaning products at Sears outlets throughout Canada...

Aflac Partners with ScottsMiracle-Gro for NASCAR Sponsorship

Splitting up primary sponsorship is becoming a common practice for cost conscious NASCAR sponsors. Today Aflac, primary sponsor of Carl Edwards and the No. 99 Aflac Ford Fusion, announced a partnership with ScottsMiracle-Gro, giving the company primary sponsorship for six Sprint Cup races in the 2010 season. The partnership extends Scotts relationship with Carl Edwards, who earned his first...

How Does J.I.T. Sponsorship Affect YOU?

Yesterday, Viacom talked about an environment of "Just-in-Time" advertising whereby advertisers have been waiting longer in the sales cycle to purchase inventory. "Just-in-Time" is a widely-used business strategy designed to manage carrying costs of goods and inventory by ordering inventory upon demand. Like retail inventory, many marketers are waiting until later in the sponsorship sales cycle...

Sponsorship Opps on Ice

With temps dipping into the 40's today in NYC, we thought we'd check in with two sponsored events that went down or, in the case of the Bryant Park Pond is going up, around town. The USOC's "100 Days to Vancouver"Events like this help to extend the Olympic platform for sponsors beyond a two week window to new audiences and venues. Participating at today's 100 day event at Rockefeller Center w...

Links 11/04/09

International Polo Club Palm Beach And Piaget Ink Three-Year Sponsorship Agreement Do Marathons Have Mass Brand Value?Univision announces sponsors for Latin Grammys: Heineken, Verizon, McDonald's, Hennessy, AXE, Degree, A.H.A., PEOPLEHow Does J.I.T. Sponsorship Affect You?Aflac Partners with ScottsMiracle-Gro for NASCAR SponsorshipLiverpool Signs 1888BetSpongeTech Sposors MLB Post-Season i...

Qantas Sponsorship Team Gets the Axe

After deciding not to renew its 21 year relationship with the Australian Open earlier this year, Qantas has let go of its seven member internal sponsorship team in favor of "outsourcing" the job to an agency, The Age reports. M&C Saatchi will manage the airline's existing sponsorship portfolio the report says. From The Age: ''Every sponsorship deal will be affected by this decision,'' sa...