VISA Renews Olympics Sponsorship Through 2020

Visa will retain the Olympic sponsorship rights it has held since 1986 and remain the exclusive payment services sponsor and the only card accepted at the four Olympic Games that follow London 2012 Olympic Games, including the 2014 Olympic Winter Games in Sochi, Russia, the 2016 Olympic Games in Rio de Janeiro, Brazil, and the 2018 Olympic Winter Games and the 2020 Olympic Summer Games. The ...

Fodor's and Princess Cruises Partner For 'Show Us Your Italy'

Fodor's Travel partners with Princess Cruises to announce the co-sponsorship of travel photography contest, "Show Us Your Italy." More marketers are realizing that fame and recognition can be more alluring and memorable, as a call to action, than traditional cash and prizes. Yesterday, we wrote about Rockstar offering the chance to appear in a video game, and while Fodor's and Princess tar...

So, Who is Third Street Anyway?

IEG's recent post entitled "Is A Sponsorship Sales Agency Working Entirely On Commission A Good Idea?" addressed the strategies 5-month old firm, Third Street, may have used to beat out some industry heavyweights for agency of record on Indianapolis' municipal partnerships initiative. If you are a regular reader here, you know our follow-up post elicited some strong opinions, as well. We figure...

FanCar Lets Frustrated NASCAR Fans Sponsor

As an avid NASCAR fan, Matt Ferguson grew tired of seeing talented drivers - even former series champions - running Sprint Cup races without sponsorship in 2009. Ferguson was also frustrated by the now common practice of "start and park" entries and the number of cars without any sponsorship decals at all at any given race. One NASCAR fan's frustration with "start and park" entries has ...

MiLB Offers Series Marketing Opps, Too

About 80 miles separate the cities of Philadelphia and New York. As fans all along the NJ Turnpike get geared up for the series, so too are regional companies of all sizes looking to capitalize on a massive marketing opportunity. But alas, the Yankees (and MLB for that matter) are known for vigorously defending their marks and team sponsorships are often out of reach for mid-size business ...

Effective Sponsorship Isn't Easy!

... so from time to time you may need to call in some back-up. Whether you need help selling, finding, activating or measuring sponsorships; the SponsorPitch service providers database will feature targeted solutions to your needs. If you like what we're doing, please take a few minutes to view our valued service provider partners and contact them to learn more about their services. T...

Links 10/27/2009

Report: U.K. Sports Sponsorship Spending Is Rising, But VulnerableU2 Confirms Tour; Again Sponsored by BlackberryVISA Renews Olympics Sponsorship Through 2020 Fodor's and Princess Cruises Partner for "Show Us Your Italy"Sponsorhip for Pakistan-NZ cricket series under-soldVANOC confident it can deliver balanced $1.75-billion budgetFrustrated NASCAR Fans Can Now Sponsor the Sprint Cup ...

Live Nation Gets Buzzed With 901 Tequila

901 Silver Tequila, the ultra premium tequila brand launched by Justin Timberlake earlier this year, announced today a multi-year agreement with Live Nation, which makes it the official tequila sponsor of the majority of Live Nation venues throughout the United States. "We are thrilled to be aligned with an entertainment industry leader such as Live Nation. They exemplify the forward thinking ...

Messin' with Sasquatch

Okay … so maybe we can chalk this up to a "focus group of one" story … but I think I'd prefer to claim this as a great example of just how well a well-placed sponsorship works instead. I gotta say -- it sure worked on me! So here's my tale. My middle son, Ryan, came home from college this past weekend for a nice three-day weekend. We hadn't seen him since he headed off to school in mid-Augus...

VISA CEO: Sponsorship Spots 'Not Entirely Aspirational'

There may be bigger marketing budgets out there, but no one does sponsorship bigger than VISA. A sports marketers dream portfolio - Olympic Games, FIFA, NFL, Kentucky Derby, Live Broadway, and NASCAR. VISA has recently extended their IOC sponsorship to 2020, NFL sponsorship to 2014 and announced activation plans for next year's World Cup. During VISA's VISA 3rd Quarter conference call yeste...