Sponsor Offers Take Home the Trophy Promotion

Not that trophy, Yankees fans. Barclay's, in celebration of their recently announced, Premier League sponsorship is giving fans a chance to take the Premier League trophy home.. or school... or work.. "Imagine having the most sought after trophy in English football taking pride of place in your living room, letting your children take it to school, or at work just to impress your colleagues...

IEG: Marathon Sponsorship Up 2.5% in '09

Have an affluent demo and a new way of bundling sponsorship inventory allowed marathon properties to increase their sponsorship take in '09, in the wake of a relatively flat to down overall environment? That's what IEG says, although a projected 2.5% increase is still significantly down from the 9% increase IEG forecasted for marathon sponsorships from '07 to '08. Chicago, Ill. (PRWEB) Nov...

What's Next for UCF?

How do you raise the profile of a basketball program that last year finished in 6th place in Conference USA? How about a sponsor controversy involving the two biggest apparel brands and basketball's most recognized surname. In an exhibition game on Wednesday, Marcus Jordan, son of Michael, took the court in Nike Air Jordans, while the rest of his teammates wore contractually-bound Adidas sn...

Partnering to Create New Sponsorship Inventory

In another creative example of partnering to create new sponsorship assets, Group Experiential Learning (GEL) has joined forces with the US Sailing Team AlphaGraphics (USSTAG) as a new bronze-level partner, US Sailing today announced. What makes this partnership unique is not in the fact that the team has added another partner to their roster, but rather in how GEL will be integrated into USS...

Apple & Tennis Channel Team Up For Players Lounge

Tennis Channel has teamed up with Apple to launch a new suite of interactive features under the name, Players Lounge. Tennis Channel hopes to reveal athlete personalities through the online destination where tennis’ top players answer personal questions about their off-court lives. Viewers also will have the ability to download players’ favorite songs directly from the Lounge through iTunes. ...

IZOD Officially Named IndyCar Title

As was widely reported earlier this week, the Indy Racing League (IRL) today officially unveiled IZOD as the title sponsor of the IZOD IndyCar Series. Although the cost of the sponsorship was not revealed, reports earlier this week said the deal is worth approximately $10 million annually. The multi-year agreement marks the first title sponsor IRL has had since 2001. "The combination of you...

Links 11/05/09

Rihanna Gives Voice to Nokia's New Push Smirnoff Grants Programme for young promoters Fall Sports a Windfall for AdvertisersNike and USA Basketball Extend PartnershipIZOD Officially Named IndyCar TitleApple and Tennis Channel Team Up for Players LoungeBig Time Bats to be Presenting Channel for YES' Parade CoverageChelsea Chief Says He Would Consider Selling Naming RightsAdidas Drops UCF Spo...

Sunrise Inks JetBlue for Florida Panthers & BAC

JetBlue will become the Official and Exclusive Airline Partner of the National Hockey League's Florida Panthers and a Pillar Partner of the BankAtlantic Center, its first-ever venue sponsorship. In celebration the airline is offering an 18 percent off sale for bookings made today at www.jetblue.com/bac for travel between Dec. 2 and Dec. 16, 2009 to/from any of the airline's 18 nonstop cities....

Activation Tactic of the Week

Are you looking for new ways to leverage a corporate partner specializing in transportation services? The 2009 World Series between the New York Yankees and the Philadelphia Phillies was being called by many the "Amtrak Series", a dream scenario for the inercity passenger rail operator. With New York serving as its busiest train station and Philadelphia's 30th Street Station ranking 3rd, Amtra...

Clorox BBQ Brands Takes Billboard Promotion Award

In New York last night, Billboard magazine awarded KC Masterpiece barbecue sauce and Kingsford charcoal with the music industry's premier marketing honor -- Billboard magazine's annual Concert Marketing and Promotion Award -- for firing up the Keith Urban Escape Together World Tour. In winning the award, KC and Kingsford beat out campaigns from Rascal Flatts/J.C. Penney, Blink-182/State Farm, M...