Deal Flow 10/08/09

Men’s Wearhouse has signed a sponsorship with the upstart United Football League to be the official men’s clothing partner. Deal of the Day - Vote! Men's Wearhouse/UFL - Good deal?(online surveys) Le Vai alkaline ionized water has signed a sponosorship with the UFL. USI insurance broker has signed a sponosrship deal with the UFL. , announced a new partnership with the Indiana Pacers. Ac...

Need a Sponsor? Go To Class!

Over the past few years energy drink companies have perfected the art of campus rep programs, a practice that Red Bull took to the next level with Red Bull University. It's much more than just handing out product though, think of it has a distributed network of 300+ campus sponsorship consultants. Red Bull says: The goal of a Student Brand Manager is to create experiences with the Red Bull...

MLB Juicers Square Off Tonight

Juicing has a negative connotation these days in baseball, but one official juice can't lose during the MLB Division Series, which kicks off today between Boston and LAA. MonaVie is the official juice of the Boston Red Sox; and, MonaVie EMV is the official healthy energy drink of the Los Angeles Angels of Anaheim. Even better, they've sponsored with different products under the company umbrell...

Checking In On Alloy; 10-Q Watch

Alloy Media and Marketing, a diversified non-traditional media and promotions company, yesterday reported a rise in second quarter net income on flat revenue for year over year Q2. As one of the largest companies in the category, its can be a bellwether for the rest of the industry. Alloy has three operating segments (primarily focused on the teen market) —Promotion, Media and Placement. The P...

Sport24 Takes a Swing at Major League Measurement

This MLB post-season Repucom International, in partnership with Nielsen, will launch Sport24 - an ROI database that aims to "capture every second of televised brand exposure in major U.S. sports." Repucom Sport24 says it will analyze every brand exposed in every second of every major league televised (a total of approximately 19,000 hours annually) in the country including: NFL, NASCAR, NHL, NB...

Is over-commercialization killing sponsorship's cred?

When I worked for Ad Agency FCB San Francisco, it didn’t take me very long to realize what the ad business was all about, and how, generally speaking, the client was simply subsidizing four different businesses while kind of hoping the agency’s work would somehow impact its bottom line. As I understood it… 1) The ad agency gets hired to produce creative (ads). 2) The agency or an outside me...

What is "sponsownership?"

Doug Pirnie, a 30-year veteran of IMG's brand consulting business, tells SponsorPitch about the advantages and disadvantages to "sponsownership" in the latest BrandCast. Here's a short sneak peak at our 15 minute discussion on trends and tactics within the industry. For the full interview, including how a liberal arts major from Stanford became one of the founding members of IMG Consulting, as ...

Deal Flow 9-9-2009

Speedo has renewed its sponsorship of gold medal winning swimmer, Michael Phelps in a new four year deal running through 2013. Fifth Third Bank is now the new “Official Bank of the Cincinnati Bengals,” in a deal announced Wednesday. The Miami Dolphins and AT&T have agreed to add a practice jersey patch to the company's current sponsorship of the team. The Miami Dolphins are the 18th NFL...

Febreze & "the First Lady of Football" Freshen Football

Last month, Procter & Gamble signed a five year NFL sponsorship that will span 13 different P & G product lines. Now details are starting to emerge on how the world's largest CPG company plans to activate the mammoth deal. Febreze has teamed up with Olivia Manning, wife to Archie and mother of Peyton and Eli, to share tips and solutions for everything from freshening the home on game...

Is eBay the New Way?

For their upcoming match, British football team Plymouth Argyle isn't making any sponsorship cold calls, emails or pitches. They're hoping eBay will bring sponsors to them. Plymouth Argyle recently took out a listing and is looking for a sponsor for their upcoming Championship match, which will get branding exposure in front of a live national television audience in the region of 480,000 viewe...