How Closely Should Health Care Services be Tied to Sponsorship?

The monetization of college athletics, recently ratcheted up several notches by shrinking athletic budgets and IMG's entry, is reshaping the sponsorship paradigm on campuses across the country. One case in Arkansas, for instance, is raising a thorny issue around sponsorship of healthcare services. On September 21st, business publication Arkansas Business ran a story entitled "Physician Gro...

ISC Puts Focus on Prospecting & Deeper Partner ROI

International Speedway Corporation, in quarterly results released yesterday, says the "macroeconomic downturn continues to impact business," despite adjustments to ticket pricing and cost-cutting measures. Total revenues for the third quarter decreased to $172.9 million, compared to revenues of $213.2 million in the prior-year period, causing the stock to drop 2% in trading today. Net income fo...

MLB Juicers Square Off Tonight

Juicing has a negative connotation these days in baseball, but one official juice can't lose during the MLB Division Series, which kicks off today between Boston and LAA. MonaVie is the official juice of the Boston Red Sox; and, MonaVie EMV is the official healthy energy drink of the Los Angeles Angels of Anaheim. Even better, they've sponsored with different products under the company umbre...

Need a Sponsor? Go To Class!

Over the past few years energy drink companies have perfected the art of campus rep programs, a practice that Red Bull took to the next level with Red Bull University. It's much more than just handing out product though, think of it has a distributed network of 300+ campus sponsorship consultants. Red Bull says: The goal of a Student Brand Manager is to create experiences with the Red...

Deal Flow 10/08/09

Men’s Wearhouse has signed a sponsorship with the upstart United Football League to be the official men’s clothing partner. Deal of the Day - Vote! Men's Wearhouse/UFL - Good deal?(online surveys) Le Vai alkaline ionized water has signed a sponosorship with the UFL. USI insurance broker has signed a sponosrship deal with the UFL. , announced a new partnership with the Indiana ...

Sponsorship for Speakers II

In a previous post, we specifically "focused in" on those of you in the speaking business – and how you should be out there cultivating your own stable of companies to "sponsor" your speaking tour. And in so doing, be prepared to interweave your sponsors into all facets of your speaking business. From your letterhead … to your hand-outs … to the clothes you wear, even down to your web site ...

U.S. Bank Sponsors Coin... Flip

One lucky 49ers fan will have the chance to do the coin flip at each of the team's five remaining home games, as part of a new partnership with U.S. Bank. Beginning November 1, a young fan between the ages of 6 and 13, selected from entries received at 49ers.com, will receive two tickets to the game, a parking pass, tickets to the pre-game 49ers tailgate, and the opportunity to accompany team...

Does FLW's Fate Rest on Wal-Mart Renewal?

Corporate america jumped aboard sport fishing when Wal-Mart agreed to title sponsor FLW in 1996. Now if Wal-Mart does not renew could sponsors, many of which are closely tied in business to the big box retailer, jump ship as quickly as they got involved? bassfan.com speculates that the delay in FLW's 2010 strategic plans is rooted in negotiations with Wal-Mart. The article says that two ke...

Activation Tactic of the Week

Are you looking for new ways to put your product in the hands of fans in-arena? Are you looking for new ways to impact the fan experience while driving brand impressions? As brands continue to search for new, effective mediums to place their products in the hands of fans on gameday, they should not look past Parachute Promos. The promotional company produces tangle free parachutes that can b...

Property of the Week: The Buzz Girls

The Buzz Girls tastemaker network and event series hosts events throughout the year for above-the-line female executives in entertainment, media, and lifestyle. Who goes to Buzz Girls events? Influential women in top entertainment agencies, media, and lifestyle companies are invited to network, sample products and discuss upcoming projects and trends in a private location. How do y...