Deal Flow 10/07/09

Pro Bull Riding (PBR) has signed an exclusive sponsorship with Dish Network, which will be the official satellite TV of the PBR. evian Natural Spring Water announced its sponsorship of the 2009 Food Network New York City Wine & Food Festival Fisher Island Hotel & Resort will be the Official Hotel & Resort of Art Miami, the city's original and longest-running contemporary art fair...

Premier Exhibs Looks for Life in "Bodies"

Premier Exhibitions, a NASDAQ-listed developer of popular touring museum-quality exhibits like Bodies and Titanic, today reported a Q2 drop of 11% in revenue with a 4% decrease in attendance to 1,324,495 compared with 1,374,472 in the second quarter of fiscal 2009. What peaked our interest though was the turnaround plan offered up by the company who is currently on the verge of being delisted b...

Jack & Jim Out, Enter Jeremiah Weed

With Jack Daniels and Jim Beam recently exiting NASCAR, Jeremiah Weed Southern Style Sweet Tea today announced it will get in the game with a primary sponsorship of the No. 26 Roush Fenway Ford Fusion driven by Jamie McMurray at Lowe's Motor Speedway on October 17th. The Diageo brand becomes the first vodka to sponsor a car since NASCAR lifted its ban on spirits sponsors beginning with the 200...

Share the Road Offers 'Safety' Sponsorship

We've all had bad experiences with rogue drivers, of the truck and car variety... that's where the Share the Road highway safety program comes in. Share the Road is a highway safety initiative created by the American Truck Association, that uses multiple communication channels to educate both car and truck drivers on how to safely... you guessed it.. "share the road." Today, Mack Trucks sig...

British Insurer's Mascot Makes Theatrical Debut

"It’s an inevitable truth in today’s entertainment industry: the great stars of screen all, eventually, feel that urge to perform on stage.. and now there’s another name to add to that star-studded roster: Churchill!" reads the website of British insurance provider, Churchill. Qdos Entertainment has signed a sponsorship with Churchill, which will see a puppet of the insurance provider’s affab...

User-Gen Consulting?

Deloitte, the professional services supporter for London 2012, wants students to tap into the Olympic spirit by providing a little consulting of their own in the Deloitte Business Competition. The winner of the competition will win a free trip to the Singapore 2010 Youth Olympic Games and two weeks of paid work experience in the London 2012 sponsorship team at Deloitte. While London is beati...

WPP's Sorrell: New Markets, New Media & Consumer Insights

WPP Group chief Sir Martin Sorrell, whose firm owns such sponsorship titans like MEC Access, Prism and IEG, says revenues were down 8% in the first half of the year, but that results were "less worse" in July and August. Sorrell says a global recovery should be a question of LUV: a little growth in Western Europe, a U-shaped recovery in the U.S. and a more V-shaped recovery for Asia. He see...

SpongeTech In Hot Water?

Is SpongeTech, the company that picked up cut-rate sponsor inventory from defunct companies during the financial fallout, now in trouble with the S.E.C.? The Securities and Exchange kind. The New York Post ran a story this morning on the S.E.C.'s suspension of SpongeTech from trading due to questions "raised about the accuracy and adequacy of publicly disseminated information concerning the p...

Coca-Cola Calls on Live Nation

Coca-Cola and Live Nation are teaming up on a multi-year strategic sponsorship, which will provide The Coca-Cola Company with a broad range of integrated marketing opportunities spanning Live Nation's venues, concerts, content, VIP experiences and online ticketing and ecommerce operations throughout the United States. The sponsorship agreement will make Coca-Cola the official soft drink of Liv...

Deal Flow 10/05/09

The Alamo Bowl has secured Valero Energy Corp. as title sponsor for an additional four years. US Airways today became the official airline of the Philadelphia Flyers. The Shine All Night Tour with Martina Mcbride and Trace Adkins which kicks off November 20th and covers 40 cities across the U.S. through the spring of 2010 will be sponsored by SunnyD, GAC and BC Powder. Maker’s Mark has sign...