ConAgra Bags Best Bagger Championships

If Joey Chestnut can down 66 hot dogs and 12 minutes in front of a global TV audience, shouldn't the world's best grocery bagger gain similar fame and fortune? ConAgra Foods will sponsor the 24th annual National Grocers Association Best Bagger Championship to be held Feb. 11, 2010, at the Paris Las Vegas Hotel in Las Vegas, and as a result of the sponsorship there will be higher stakes on the ...

In Bradenton, Sponsors Could Name School Curriculum

In Bradenton today, a school board will decide the fate of a proposed academic sponsorship program, Natalie Neysa Alund of the Bradenton Herald writes. If the plan is approved, the school board plans to offer one year sponsorship contracts at $25,000/year. In exchange, sponsors will get their name on school and district Web sites, the opportunity to host internship programs and potentially the...

Enterprise Becomes Official Rent-A-Car of the NHL and NHLPA

Enterprise Rent-A-Car, the National Hockey League Players Association and the NHL have signed a multi-year agreement naming Enterprise as the Official Rent-A-Car of the NHLPA and the NHL. Elements of the agreement include Enterprise sponsorship of NHL television and Internet coverage, camera-visible signage during games and events, on-site displays at select events, and a mix of marketing rig...

ISC Puts Focus on Prospecting & Deeper Partner ROI

International Speedway Corporation, in quarterly results released yesterday, says the "macroeconomic downturn continues to impact business," despite adjustments to ticket pricing and cost-cutting measures. Total revenues for the third quarter decreased to $172.9 million, compared to revenues of $213.2 million in the prior-year period, causing the stock to drop 2% in trading today. Net income fo...

Copart and Carl Team Up For 2010

Four years ago, Carl Edwards won the Copart 300 at Auto Club Speedway, now Copart, an online vehicle auction service, is hoping Carl will win for Copart again. Copart today officially announced that the company has entered into an agreement with Roush Fenway Racing to sponsor Carl Edwards and the No. 60 Ford. Copart will appear as the primary sponsor on the No. 60 for 16 races beginning in 20...

Property of the Week: The Buzz Girls

The Buzz Girls tastemaker network and event series hosts events throughout the year for above-the-line female executives in entertainment, media, and lifestyle. Who goes to Buzz Girls events? Influential women in top entertainment agencies, media, and lifestyle companies are invited to network, sample products and discuss upcoming projects and trends in a private location. How do you sna...

Activation Tactic of the Week

Are you looking for new ways to put your product in the hands of fans in-arena? Are you looking for new ways to impact the fan experience while driving brand impressions? As brands continue to search for new, effective mediums to place their products in the hands of fans on gameday, they should not look past Parachute Promos. The promotional company produces tangle free parachutes that can be ...

Does FLW's Fate Rest on Wal-Mart Renewal?

Corporate america jumped aboard sport fishing when Wal-Mart agreed to title sponsor FLW in 1996. Now if Wal-Mart does not renew could sponsors, many of which are closely tied in business to the big box retailer, jump ship as quickly as they got involved? bassfan.com speculates that the delay in FLW's 2010 strategic plans is rooted in negotiations with Wal-Mart. The article says that two key f...

U.S. Bank Sponsors Coin... Flip

One lucky 49ers fan will have the chance to do the coin flip at each of the team's five remaining home games, as part of a new partnership with U.S. Bank. Beginning November 1, a young fan between the ages of 6 and 13, selected from entries received at 49ers.com, will receive two tickets to the game, a parking pass, tickets to the pre-game 49ers tailgate, and the opportunity to accompany team...

Sponsorship for Speakers II

In a previous post, we specifically "focused in" on those of you in the speaking business – and how you should be out there cultivating your own stable of companies to "sponsor" your speaking tour. And in so doing, be prepared to interweave your sponsors into all facets of your speaking business. From your letterhead … to your hand-outs … to the clothes you wear, even down to your web site an...