Keep Your Antenna Up

This is one of those things that I try teaching you to do, remind and encourage you to do … but in the end, you either "do" it … or you don't. This has to become something that becomes "second nature" to you – you've got to keep your antenna up. Even when the office is closed. Fact is, for successful sponsorship sales people … the office is "never" closed! You've got to keep your mind alwa...

Martina McBride & Trace Adkins Team Up for SunnyD Tour

SunnyD is jumping into music sponsorship in a big way, today announcing it will sponsor Martina McBride and Trace Adkins in 40 cities starting this November. SunnyD's sponsorship of Martina McBride's Shine All Night Tour represents SunnyD's first music partnership. The concert tour is a fun way to connect with SunnyD's consumers and Martina's fans who share an optimistic and youthful spirit. ...

Alcatel-Lucent Library Anyone?

Markham, a fast growing town outside of Toronto, is a forward thinking community with a number of high-tech titans such as IBM, Motorola, Toshiba, Lucent, Sun Microsystems, Apple, and AMEX. Now, like many other communities, it appears ready to shore up city coffers through corporate sponsorship. But not just through events. What makes this story unique is the extent to which Markham may be...

UA A.D.: Sponsorship "Independent" of Health Care Objectives

On Wednesday, we wrote about a story from Arkansas Business that looked into whether the University of Arkansas Athletics department had tied its choice of medical providers to sponsorship contracts, and subsequently according to Arkansas Business, altered slides of the partnership presentation, in response to a FOIA request. Yesterday afternoon, the University of Arkansas issued a statement i...

Olympic Sponsorship Upheaval

In the wake of the 2016 Olympic announcement, it's been a whirlwind last few days for the Olympic movement. First came the near unanimous call for the USOC brass to step down and yesterday's report that the IOC plans to overhaul its marketing service group. But the most interesting news may have come from London, where The Evening Standard reports that Coca-Cola has protested LOCOG's negotiatio...

Sponsored Apps the Answer for Print Media?

Ad pages at print publications fell by an industry average of 29.5% in the second quarter of this year, according to the Publishers Information Bureau. One of USA Today's key strategies in an attempt to fend off the downward trend in print media is rooted in mobile applications. While most applications are either consumer paid, or created by brands and distributed for marketing purposes, USA To...

Do Brand-Owned Events Need Their Own Measurement Tool?

Sponsownership is a hot topic in sponsorship with the success of wholly brand-owned events like the Red Bull Air Race, Flugtag and Virgin FreeFest. Do brand-owned events need a unique measurement tool, independent of the classic sponsorship measurement practices currently available? Measurement firm, SponsorMap thinks so. SponsorMap Experiential, launched this week as part of the SponsorMap r...

Pizza Boxes for Protection?

Sega has dialed up Pizza Hut for its newest version of the classic role play game Phantasy Star, Phantasy Portable 2. A major in-game sponsorship was announced today that will allow players to pick up figures of Japanese Pizza Hut mascot Cheese-kun as well as arm themselves with a Pizza Hut cardboard box shield and a pizza pan at an in-game pizzeria. Games site, IGN, writes: A Pizza Hut sho...

Deal Flow 10/12/09

Enterprise Rent-A-Car, the National Hockey League Players Association and the NHL have signed a multi-year agreement naming Enterprise as the Official Rent-A-Car of the NHLPA and the NHL. Deal of the Day - Vote! Enterprise & the NHL - Good deal?(poll) T-Mobile has signed a one year sponsorship of the ING New York City Marathon. Boost Mobile, a division of Sprint that offers no contract ...

Inside the Women’s Professional Soccer Sponsor Summit

While acknowledging the headwinds of a down economy, the Women's Professional Soccer, by many accounts had a successful inaugural season, which included much more modest sponsorship expectations than its predecessor, WUSA. In the six months since play began, WPS has signed 5 non-endemic sponsors: Puma, Hint, MedImmune, Coast Guard and Advocare. Sponsors, Soccer United Marketing (SUM) and team ...