Copart and Carl Team Up For 2010

Four years ago, Carl Edwards won the Copart 300 at Auto Club Speedway, now Copart, an online vehicle auction service, is hoping Carl will win for Copart again. Copart today officially announced that the company has entered into an agreement with Roush Fenway Racing to sponsor Carl Edwards and the No. 60 Ford. Copart will appear as the primary sponsor on the No. 60 for 16 races beginning in ...

UA A.D.: Sponsorship "Independent" of Health Care Objectives

On Wednesday, we wrote about a story from Arkansas Business that looked into whether the University of Arkansas Athletics department had tied its choice of medical providers to sponsorship contracts, and subsequently according to Arkansas Business, altered slides of the partnership presentation, in response to a FOIA request. Yesterday afternoon, the University of Arkansas issued a statement...

Enterprise Becomes Official Rent-A-Car of the NHL and NHLPA

Enterprise Rent-A-Car, the National Hockey League Players Association and the NHL have signed a multi-year agreement naming Enterprise as the Official Rent-A-Car of the NHLPA and the NHL. Elements of the agreement include Enterprise sponsorship of NHL television and Internet coverage, camera-visible signage during games and events, on-site displays at select events, and a mix of marketing r...

In Bradenton, Sponsors Could Name School Curriculum

In Bradenton today, a school board will decide the fate of a proposed academic sponsorship program, Natalie Neysa Alund of the Bradenton Herald writes. If the plan is approved, the school board plans to offer one year sponsorship contracts at $25,000/year. In exchange, sponsors will get their name on school and district Web sites, the opportunity to host internship programs and potentially t...

ConAgra Bags Best Bagger Championships

If Joey Chestnut can down 66 hot dogs and 12 minutes in front of a global TV audience, shouldn't the world's best grocery bagger gain similar fame and fortune? ConAgra Foods will sponsor the 24th annual National Grocers Association Best Bagger Championship to be held Feb. 11, 2010, at the Paris Las Vegas Hotel in Las Vegas, and as a result of the sponsorship there will be higher stakes on th...

Inside the Women’s Professional Soccer Sponsor Summit

While acknowledging the headwinds of a down economy, the Women's Professional Soccer, by many accounts had a successful inaugural season, which included much more modest sponsorship expectations than its predecessor, WUSA. In the six months since play began, WPS has signed 5 non-endemic sponsors: Puma, Hint, MedImmune, Coast Guard and Advocare. Sponsors, Soccer United Marketing (SUM) and team...

Deal Flow 10/12/09

Enterprise Rent-A-Car, the National Hockey League Players Association and the NHL have signed a multi-year agreement naming Enterprise as the Official Rent-A-Car of the NHLPA and the NHL. Deal of the Day - Vote! Enterprise & the NHL - Good deal?(poll) T-Mobile has signed a one year sponsorship of the ING New York City Marathon. Boost Mobile, a division of Sprint that offers no co...

Pizza Boxes for Protection?

Sega has dialed up Pizza Hut for its newest version of the classic role play game Phantasy Star, Phantasy Portable 2. A major in-game sponsorship was announced today that will allow players to pick up figures of Japanese Pizza Hut mascot Cheese-kun as well as arm themselves with a Pizza Hut cardboard box shield and a pizza pan at an in-game pizzeria. Games site, IGN, writes: A Pizza Hut...

Do Brand-Owned Events Need Their Own Measurement Tool?

Sponsownership is a hot topic in sponsorship with the success of wholly brand-owned events like the Red Bull Air Race, Flugtag and Virgin FreeFest. Do brand-owned events need a unique measurement tool, independent of the classic sponsorship measurement practices currently available? Measurement firm, SponsorMap. What do you think? Do brand-owned events need a unique measurement tool?

Sponsored Apps the Answer for Print Media?

Ad pages at print publications fell by an industry average of 29.5% in the second quarter of this year, according to the Publishers Information Bureau. One of USA Today's key strategies in an attempt to fend off the downward trend in print media is rooted in mobile applications. While most applications are either consumer paid, or created by brands and distributed for marketing purposes, USA To...