Nets Secure CURE for Auto Insurance

CURE Auto Insurance has announced that it will be the Official Auto Insurance sponsor of NETS Basketball. As part of the alliance, the Princeton, New Jersey-based CURE Auto Insurance will be the title sponsor of the CURE Courtside Club, an exclusive lounge for courtside ticket holders at the IZOD CENTER, as well as the site for the NETS post-game radio show. Other elements of the alliance i...

Is Boxing Back For Mainstream Sponsors?

Looking at the line up of sponsors that promoter, Top Rank, has assembled for this weekend's Pacquiao/Cotto fight, you might think so. For one fight, at least. Sponsors for this weekend's blockbuster bout at Las Vegas' MGM Grand now include AT&T, Mexican beer Tecate, The History Channel, Smart Phone, and Aeromexico, announced at this week's pre-fight press conference. Michael Marley of t...

A New Category We Could All Use

Do you have a sponsor in the "relaxation beverage category?" The Annual Atlantic City Marathon does. Today they announced that RelaxZen - "the fastest growing product in the burgeoning relaxation beverage category" - will be an official sponsor of the 51st Annual Atlantic City Marathon, the fourth oldest in the country. “As an 11 time marathoner and two time Ironman finisher,” said RelaxZe...

Awkward Sponsor Moment

League/team/tournament/player sponsor conflicts are nothing new in sports, but thIs world wide web thing sometimes magnifies the tangled and striking contrast of competitive conflicts that sports sponsorship weaves. For instance, yesterday when the Ladies European Tour announced that "Leading Swiss watchmaker Omega will be the new title sponsor of the Dubai Ladies Masters and Dubai Desert Class...

It's No Longer "Just About You"

For those of you that have been reading my sponsorship blog for any length of time (…and I hope that’s a TON of you out there!), you know that I’m decidedly "bullish" when it comes to advising you about building a family of sponsors for your meetings, teleseminars and newsletters – which goes as well for people in the speaking business. However, as positive as sponsorships are for your busin...

Fame Route Brings the Fashion to SoBe

There are many luxury concierge services that will let you live "Entourage" level excess at a price. As the official travel and hospitality partner of Funksion: Fashion Week Miami Beach, one luxury concierge found its perfect audience in one of fashion's elite events. But going one step further, Fame Route is putting some unique support behind the American Heart Association's 2nd Annual Red Dr...

PBR Secures Satellite TV Partner in Dish

DISH Network will be the Official Satellite Television Partner of the PBR. The partnership includes exclusive satellite TV sponsorship of the PBR's remaining 2009 Build Ford Tough Tour stops and the 2009 PBR Built Ford Tough World Finals as well as all events on the 2010 BFTS tour which will be available to satellite TV subscribers only on DISH Network. "Millions of PBR fans are deeply conce...

Marketing Midnight Madness

With the announcement today that marketing titans IMG, the Yankees and the Cowboys are teaming up to market college athletics, it should come to no one's surprise that NCAA Hoops' Midnight (or earlier) Madness has also become not just a ticket sales play, but also an increasingly popular value-add for athletic program partners throughout the country -- and their fans. SB Nation's Sean Kelle...

Deal Flow 10/07/09

Pro Bull Riding (PBR) has signed an exclusive sponsorship with Dish Network, which will be the official satellite TV of the PBR. evian Natural Spring Water announced its sponsorship of the 2009 Food Network New York City Wine & Food Festival Fisher Island Hotel & Resort will be the Official Hotel & Resort of Art Miami, the city's original and longest-running contemporary art fair and anc...

Premier Exhibs Looks for Life in "Bodies"

Premier Exhibitions, a NASDAQ-listed developer of popular touring museum-quality exhibits like Bodies and Titanic, today reported a Q2 drop of 11% in revenue with a 4% decrease in attendance to 1,324,495 compared with 1,374,472 in the second quarter of fiscal 2009. What peaked our interest though was the turnaround plan offered up by the company who is currently on the verge of being delisted ...