$1.5MM Sponsorship Still "In the Mail"

Sponsorship guarantees are getting more and more common, as a way to secure new business. But what happens when the expectations sold (sometimes, those offered in better economic times) don't match the result. That's what Bartley Kives of the Winnipeg Free Press asks today. The Winnipeg Free Press writes: Back in 2007, city council approved a plan to sell the naming rights to city buildin...

Getting the Most from Your Sponsor's Images

Before I get started, I must go back to my educational upbringing and let you know that my training - and good fortune - came from a Vocational High School in Massachusetts where my trade specialty was in Industrial Design (which centered on everything to do with creating art and graphics). That knowledge has been such a payback for me throughout my career. This may sound strange to some of y...

Deal Flow 10/13/09

Gannett today announced that its AutoPilot iPhone application will be sponsored by Hampton Hotels. >> story Deal of the Day - Vote! USA Today iPhone App & Hampton Hotels - Good deal?(survey software) Why'd you vote that way?? Tell us in comments below! More deals... Dickies announced it will continue its partnership with Texas Motor Speedway from 2010-2012, which names Dickies a...

Deal Flow 10/06/09

**sponsors in grey link to full story ESPN has signed Levi’s as the presenting sponsor of its documentary series 30 for 30. The Coca-Cola Co. has forged a multi-year marketing and sponsorship partnership with live concert producer Live Nation. Pepsi will be presenting sponsor of a one-hour documentary about Hendrick Motorsports' 25th anniversary on ABC. Lance Armstrong announced a new partn...

How Closely Should Health Care Services be Tied to Sponsorship?

The monetization of college athletics, recently ratcheted up several notches by shrinking athletic budgets and IMG's entry, is reshaping the sponsorship paradigm on campuses across the country. One case in Arkansas, for instance, is raising a thorny issue around sponsorship of healthcare services. On September 21st, business publication Arkansas Business ran a story entitled "Physician Group...

Awkward Sponsor Moment

League/team/tournament/player sponsor conflicts are nothing new in sports, but thIs world wide web thing sometimes magnifies the tangled and striking contrast of competitive conflicts that sports sponsorship weaves. For instance, yesterday when the Ladies European Tour announced that "Leading Swiss watchmaker Omega will be the new title sponsor of the Dubai Ladies Masters and Dubai Desert Class...

It's No Longer "Just About You"

For those of you that have been reading my sponsorship blog for any length of time (…and I hope that’s a TON of you out there!), you know that I’m decidedly "bullish" when it comes to advising you about building a family of sponsors for your meetings, teleseminars and newsletters – which goes as well for people in the speaking business. However, as positive as sponsorships are for your busines...

Fame Route Brings the Fashion to SoBe

There are many luxury concierge services that will let you live "Entourage" level excess at a price. As the official travel and hospitality partner of Funksion: Fashion Week Miami Beach, one luxury concierge found its perfect audience in one of fashion's elite events. But going one step further, Fame Route is putting some unique support behind the American Heart Association's 2nd Annual Red Dr...

PBR Secures Satellite TV Partner in Dish

DISH Network will be the Official Satellite Television Partner of the PBR. The partnership includes exclusive satellite TV sponsorship of the PBR's remaining 2009 Build Ford Tough Tour stops and the 2009 PBR Built Ford Tough World Finals as well as all events on the 2010 BFTS tour which will be available to satellite TV subscribers only on DISH Network. "Millions of PBR fans are deeply concern...

Marketing Midnight Madness

With the announcement today that marketing titans IMG, the Yankees and the Cowboys are teaming up to market college athletics, it should come to no one's surprise that NCAA Hoops' Midnight (or earlier) Madness has also become not just a ticket sales play, but also an increasingly popular value-add for athletic program partners throughout the country -- and their fans. SB Nation's Sean Kelley ...