HBO To Launch Beers After Show Themes & Characters

If a new report is true, the hit HBO series “Game of Thrones” may be toasting an innovative new licensing deal with beer, not wine. According to the New York Times, Cooperstown, NY's Brewery Ommegang will create beers based on themes and characters in the fantasy series. In total, four "Games of Thrones" beers will be introduced to the public. Read More From The New York Times >> photo c...

After Five Decades, Film Partner Is Out At Disneyland

In a sign of the times, Kodak, having served as the official film and camera partner at Disneyland since the park opened in 1955, announced on Monday that it will no longer sponsor the Disney's iconic Kodak picture spots located throughout Disneyland and Disney California Adventure. Kodak was one of three remaining original sponsors, along with Coca-Cola and Nestlé. The announcement marks th...

Experiential: Snack Co Puts 'Human Lab Mice' In A Hamster Wheel

Ahhh, what people will do for free snacks. Australian snack company Fantastic Delites set out to see just how far they would go and judging from this video, the line was not drawn at dressing up as mice and running in a hamster wheel. The experiential campaign from Clemenger BBDO Adelaide is definitely worth a watch. via PSFK.com #activationstag

PGA Tour Extends Credit Card Partnership Through 2016

MasterCard, a PGA Tour sponsor since 1995, has agreed to an extension of their marketing partnership through 2016. The continued relationship will provide MasterCard cardholders with unique golf experiences, privileged access to top PGA Tour tournaments and properties, as well as golf-related savings and offers. "Golf is a passion point for many of our cardholders," said Chris McWilton, Pr...

Headphone Maker Aims To Customize Products For High School Sports Programs

Outside of soft drinks and apparel, few non-endemic sports sponsors have yet to scale high school sponsorships nationally. Despite great promise, high school sports is still largely a local sponsorship play, but premium headphone maker, Skullcandy, as was noted in a SponsorPitch tip last August, is looking to change that trend and break some new ground. Yesterday, the brand formally announced t...

[VIDEO] Check Out Red Bull's Elevator Drive-Thru

Everyone needs a pick-me-up on the way to the office, but usually that means a trip to the corner deli. Check out the latest stunt from Red Bull in Brazil with an assist from its ad agency, Loducca... via PSFK.com #activationstag

ESPN's New Instant Replay Tweets To Be Sponsored By Ford

As the bowl season heats up and with more and more fans plugged into Twitter, Ford, a longtime advertiser of numerous ESPN platforms, as come up with a unique way to promote its new Ford Fusion. The New York Times reports that Twitter and ESPN have teamed up to provide embedded video replays from football games within @ESPNCFB tweets. The program will be promoted by ESPN, as well as its sponsor...

Barclays Center Adds Official Domestic Airline

JetBlue Airways has signed on as the Official Domestic Airline of the new Barclays Center in Brooklyn. Terms of the deal were not released. Later this morning, the airline will launch the partnership with Barclays Center Day at its JFK Terminal, complete with a branded SportPros court where ticketed customers will have the opportunity to shoot hoops for prizes including flight giveaways and...

[VIDEO] Dos Equis Sponsors 'Most Interesting Holiday Light Show in the World'

Even the neighborhood light show is now sponsorship material. It seems Mexican beer brand, Dos Equis, this year teamed up with John Storm of Austin, Texas to give his home holiday light show a recognizable new theme. The brand synched his 25,000 light extravaganza to the iconic Dos Equis theme song. Check it out... via PSFK.com #activationstag

Pay For Performance: Airline Reaffirms Stance On Performance-Based Sponsorship

Performance-based sponsorships are still something of a novelty so it may come as something of a surprise to learn that Arsenal partner, Emirates, pays for the club's on-field performance. This doesn't bode well for a team that's in the midst of one of the worst seasons in club history. Nevertheless, the airline's sponsorship brass reaffirmed the pay for performance clause in its $239 milli...