IOC Names Auto Supplier

Audi will be the new automobile supplier of the International Olympic Committee under the terms of a new partnership that will equip the Olympics organization's fleet in Lausanne, Switzerland as well as supply international IOC events with Audi. The Volkswagen Group, which owns Audi, was the official vehicle partner of the Beijing 2008 Olympic Games and will again assume this role in 2014 a...

Soccer Star, Ronaldo, To Intern For Ad Agency

One of the world's most famous soccer players, Ronaldo, will soon be embarking on another career -- on the other side of the sponsorship table. Having retired from soccer in 2011, the former Brazilian striker who at one point reportedly earned north of $20M annually from endorsements with Nike, Castrol and others, will be moving to London to study advertising as an intern at WPP - the world's ...

Bullpen Calls To Go Wireless As Part Of New MLB Sponsorship Deal

More big news coming out of CES today: T-Mobile is now the Official Wireless Sponsor of Major League Baseball. As part of the multi-year, multimillion-dollar partnership, T-Mobile will work with MLB and its digital media arm, MLB Advanced Media, to bring wireless capabilities to America's national pastime. In particular, T-Mobile will handle the on-field call to the bullpen with its wireless ph...

Sponsorship Spending Projected To Outpace Ad Growth in '13

According to IEG, the WPP sponsorship consulting firm, sponsorship expenditures are estimated to reach $53.3 billion globally in 2013, measured against $51.1 billion in 2012 and $48.6 billion in 2011. North America is likely to make the biggest contribution to the global 4.3% projected increase. IEG predicts that the North American market will be worth $19.9 billion in 2013, a 5.5% bump fro...

ATP Tour Unveils Official Timekeeper

Less than a month after becoming the official timekeeper of Formula One, Swiss watchmaker Rolex has added the ATPWorld Tour to its growing portfolio of prestigious partnerships. The new multi-year partnership will make Rolex the Official Timekeeper of the ATP. In addition, Rolex has extended its existing sponsorship of the season-ending Barclays ATP World Tour Finals at The O2 in London. Rol...

New Balance Promotes Disney Partnership With Mickey-Inspired Running Shoe

New Balance is giving its running shoes a Mickey and Minnie-inspired update today announcing the launch of the limited edition 860v3 runDisney-edition New Balance running shoe. The new shoe is part of an integrated alliance between Disney and New Balance that will make the apparel company the official athletic shoe of the Magic Kingdom. In addition to becoming the Official Running Shoe of ru...

Help Us Keep The SponsorPitch Jobs Center FREE

SponsorPitch would be nothing without the loyalty of its now, rapidly approaching 20,000 members. That's one of the reasons that we've tried to keep as much of the network free to you as possible, while still paying the bills and building a growing business. About two years ago we added a simple jobs board when agencies started to ask us how they could access our growing membership base to ...

LA Kings Crown QSR As Club's First-Ever Presenting Sponsor

The Stanley Cup champions, the Los Angeles Kings, wasted no time getting ready for the shortened NHL season. Today, the club announced that McDonald’s will serve as the club's first-ever season presenting sponsor. The groundbreaking deal, which will be integrated across the club's operations, will run through the 2014 NHL season. McDonald’s has been associated with both the team and Staples...

Nudists Need Sponsors, Too

Well, this is interesting. The Wall Street Journal is out with a piece detailing the American Association for Nude Recreation's efforts to court corporate america. From WSJ: The nation's largest nudist association is looking for corporate sponsors, and leaders think this might be their moment in the sun. Now that the organic food movement has given the word naked a wholesome new meaning—sugg...

Headwear Co. Sponsors Music Festival on a Bus

Headwear company, Buff, recently put music in motion... literally. The company sponsored a music festival on a bus as it traveled through the streets of Barcelona. Take a peek. H/T: PSFK: #activationstag