Nike Stokes Rivalry With New Rory Ad

Now that it's official, Nike and Tiger Woods took the opportunity to welcome Rory McIlroy to the family. Check out the video just posted to Nike's YouTube page... #activationstag

The Next Frontier For Gaming: Your Living Room Walls

In a push to make gaming a lot more immersive, Microsoft used this past week's CES conference to debut a proof-of-concept project called IllumiRoom, which integrates projected visualizations into the gaming experience. The effects in the sample video below are rendered in real time and are captured live -- not special effects added in post processing. IllumiRoom uses a Kinect for Window...

Agency Uses Social Media Flash Mob To Secure New Assignment

There are many tactics that can be used to get your foot in the door with a potential new client. Today, social media sites make access easier than ever. With access however, comes responsibility. Knowing that canned messages would be instantly discarded, one agency recently came up with a more personal way to court a potential client. Cornett Integrated Marketing Solutions of Lexington, ...

For Every $1 Marketers Spend on Music, This Company Wants 30 Cents

For every $1 that marketers spend on music, Live Nation wants at least 30 cents. That's the $300 million goal, according to a fascinating new BloombergBusinessWeek article. How confident is Live Nation that it can grow its sponsorship business? Seeking to double profit from advertising and sponsorships over the next five years, the company will be looking for 10 to 15% growth in earnings each y...

Marketers Flock To Fashion Hackathons Ahead of February

Fashion and technology are increasingly intertwined at the bi-annual New York Mercedes Benz Fashion Week. So it may come as no surprise, that, as Racked points out, there will be not one, but two sponsored fashion hackathons this year, each separately organized by major media companies. Hearst yesterday announced the creation of the first Hearst Fashion Hack. More than 150 developers will c...

Dunder Mifflin Copy Paper Crowdsources Super Bowl Ad

Using ad crowdsourcing website, Tongal.com, Dunder Mifflin Copy Paper has tasked the creative community with coming up with "a super funny and entertaining TV commercial – to possibly air in Scranton, PA during The Big Game in February 2013 – that will generate awareness, excitement and love for the expanded line of Dunder Mifflin products." But it's not all fun and games. There's a real pro...

Sports Court Of The Future Offers New Sponsorship Possibilities

On-court sponsorship inventory is for the most part updated on a season, tournament or game-by-game basis, but just imagine if through embedded lighting on-court messaging could be updated throughout the game just like rotating field boards? While still a ways off, new technology called ASB Glass Floor could hold the promise of offering sponsors a whole new level of flexibility. Via PSFK, check...

Sydney Opera House Lands Official Airline

Calling the Sydney Opera House, the "most culturally valuable asset in [Etihad's] global sponsorship portfolio," Etihad CEO James Hogan announced a new three-year, multi-million dollar partnership that he says symbolizes the airline’s commitment to arts and culture worldwide. The Sydney Opera House joins the Melbourne Recital Centre, Biennale of Sydney, Arab Film Festival Australia, Islamic Mus...

NCAA Adds 'Official Hangout of March Madness'

Buffalo Wild Wings, a brand that has heavily marketed to sports fanatics through clever TV ads and sports sponsorships, announced today that it has entered into a comprehensive marketing partnership with the NCAA ahead of March Madness. The agreement designates Buffalo Wild Wings as the "Official Hangout of March Madness" and includes marketing, media and activation rights related to all 89 NCA...

America's Cup Brews Up Official Coffee

Nespresso will join the 2013 America’s Cup as the event's Official Coffee. The agreement with the America’s Cup will allow Nespresso to create multiple brand and product experiences throughout the summer in San Francisco while Nespresso Grand Cru coffees will be served at America’s Cup Park. “We are pleased and proud to welcome Nespresso as the Official Coffee of the 34th America’s Cup and l...