Airline To Launch In-Flight Art Gallery

Airlines are always looking for creative new ways to activate their partnerships in the air, but Virgin Atlantic may have yet again broken new ground with what it's calling the "world's first commercial art gallery at 35,000ft." The partnership with renowned British artist Ben Eine, will offer Upper Class passengers flying between London and New York the opportunity to view, and purchase, a ser...

Super Bowl Spots Let Fans Choose The Ending

Two big-game advertisers this year are handing over the creative reigns to football fans. According to AdWeek, Venables Bell & Partners in San Francisco has created three different endings to Audi's 60-second spot and this Friday, viewers will get to see all three versions and vote for their favorite. Meanwhile, over at CokeChase.com, Coca-Cola fans can not only vote for their favorite ending,...

Airline Partners Up For Clever 'Blind Gate' Promotion

Air New Zealand has come up with a fun way to promote Valentine's Day and celebrate its 30th anniversary of the airline's London to LA route. Teaming up with The Guardian, it's asking singles to apply here for the chance to win a long weekend in LA with a blind date... it meets at the gate. On February 14th, ten shortlisted contestants will meet at a TV studio inside Heathrow Airport for "B...

Snack Maker Encourages Break Time With "No Wi-Fi Zone"

Kit Kat is encouraging consumers to enjoy disconnectedness and "take a break" with this clever new out-of-home campaign. With JWT Amsterdam's assistance, the snack maker dropped a "Free No Wi-Fi Zone" in the heart of Amsterdam, which blocked all signals within a 5 meter radius of the bench so people could escape emails, updates, tags or likes! Via Ads of the World: #activat...

49ers Add Sustainability Partner For New Stadium

NRG Energy, which has in the past few years cut deals with several new NFL stadiums, has agreed to bring sustainable energy to the San Francisco 49ers' new Santa Clara Stadium under the terms of a new partnership that will make it the team's exclusive sustainable energy provider. Team officials say the stadium will be the first professional sports venue in California to achieve net zero energy ...

TNT Launches Sequel To Hit Experiential Campaign

Last year, TNT launched in Belgium with an experiential campaign called "Push To Add Drama" that put unsuspecting Belgians in the middle of an action film and resulted in one of the most viewed video ads of all-time. It's back with an equally impressive sequel, this time to introduce TNT to the Netherlands. The network placed the famous "Push To Add Drama" red button on a quiet Dutch shopping s...

Can Partnerships Help Launch New Watch Brand Out of Detroit?

The new Shinola, aka not your grandfather's brand of wax shoe polish, is reinventing itself with new products and partnerships to match. The brand, which came into early 20th century lexicon thanks to the colloquialism: knowing s**t from Shinola, was in 2011 bought by the founder of Fossil, who is relaunching with a whole new line of products. Last week, Shinola announced it would be sponsorin...

Automaker Lets Friends Sponsor Your Car Purchase

Kudos to Dodge for being the first to capitalize on the crowdfunding craze. Last week, the Chrysler brand launched the "Dodge Dart Registry," a new online program that provides a creative way to raise money toward the purchase of a new Dodge Dart. The Dart Registry, DodgeDartRegistry.com, allows consumers to configure and customize a Dodge Dart, and set a goal for the amount of money they want ...

Taylor Swift Makes Diet Coke Deal Official

Yesterday, Taylor Swift took to YouTube to confirm the rumored deal with Diet Coke. The announcement video below has already racked up over 75K views. #dealstag

Omnicom Merges Sports Marketing Siblings

In the second major sports marketing M&A deal this month, one of the largest sports marketing agencies, GMR Marketing, announced this morning that it has begun a merger with Omnicom sister sports marketing agency, SportsMark. The merger of two Omnicom agencies in the experiential marketing space, both parties say will bring together GMR’s strategic digital and consumer engagement capabilities w...