Poland Spring Capitalizes On Unexpected Product Placement

The Poland Spring brand was the lucky beneficiary of this painfully awkward sip of water during the GOP response to last night's State of the Union speech. So what's a fast-thinking brand, unexpectedly thrust into the national spotlight, to do? This response on the Poland Spring Facebook page this afternoon... #activationstag

Man U Sees 49% Bump In Sponsorship Rev

Manchester United's sponsorship revenue for the second quarter by 48.6%, over the same period from a year ago, to £20.8 million; driven by the addition of several new regionally-focused sponsorships including deals with Kansai and Singha (global; headquartered in Japan/South Africa and Thailand), Wahaha and Multistrada (regional; China and Indonesia respectively); and China Construction Bank an...

Google Brings 'Model Cam' To London Fashion Week

British fashion retailer, TopShop, has teamed up with Google for its upcoming London Fashion Week show. As part of the partnership, Google will equip models with cameras so that fans can see the catwalk live through a models' eyes. Take a peak at how the search giant aims to revolutionize fashion, one 'model cam' at a time.

Search Giant Starts Mapping NFL Stadiums

On Friday, Google announced that it had mapped its first NFL stadium, Indianapolis' Lucas Oil Stadium. Visitors to Google Maps can take a VIP, 360-degree interactive photo tour of Lucas Oil Stadium, home of the Indianapolis Colts, the first imagery of inside an NFL stadium in Google Maps. So if you've ever wanted to know what it's like to march out of the tunnel and down the field towards the e...

Ferrari Adds Global Logistics Partner

Scuderia Ferrari and UPS announced today that both parties have reached a major sponsorship agreement, whereby the logistics company with a presence in over 220 countries and territories around the world, will become the Official Logistics Partner of the Formula One team. Officials say that the multi-year agreement will see UPS use its transport services to provide the Ferrari team with fr...

Check Out Citi's Life-Sized Snow Globe

We all played with them as children, but thanks to Citibank and the new ‘Citi Snow Globe', adults can relive their snow globe fantasies with this life-sized snow globe currently set-up in New York's Bryant Park. Citi® Snow Globe from + rehabstudio on Vimeo. DesignTaxi writes that 16 cameras surround the walk-in snow globe to record and capture movements. An email is then sent to particip...

Beer-Maker Takes Unique Approach To Selecting Sponsorship Hire

What would you do for your dream sports job? Heineken came up with a rather unique way to put 1,734 applicants to the test for a sponsorship job opening... #humortag

UFC Fighter's LED Mouthguard Sparkles For Teeth Whitening Sponsor

This may be one of the least intimidating UFC arena entries ever. At a recent UFC event in the UK, bantamweight champion Renan Barao entered the octagon with an LED mouthguard, which definitely caught the attention of fans and was then promoted via Twitter, according to Creativity Online. The stunt was to promote Oral-B 3D White. You can watch the novel entry here... #activati...

Blockbuster Still Exists And It Has A New Sponsorship Deal To Prove It

Nevermind the fact that Blockbuster's retail footprint is fading faster than Lance Armstrong's endorsement potential, the beleaguered movie and game rental chain hasn't stopped sponsoring sports. Bought by DISH out of bankruptcy in 2011, Blockbuster has agreed to sponsor the Front Row Motorsports' No. 35 Ford with Josh Wise for the Sprint Cup Series season-opening Daytona 500 this weekend. ...

Mobile Tech Company Surprises Bus Riders With Alternative Transportation

Mobile telecomm equipment supplier, Qualcomm, wanted a clever way to show how everyday life could be made better with mobile. So, they put up a bus stop ad featuring the URL, BornMobile.com, and when visitors went to the site, they got surprised by a new ride... you know Lamborghini, dog sled, bus full of acrobats and clowns... no big thing. Check it out. #activationstag