Uh-oh. One of Cycling's Biggest Backers Is Behind On Sponsorship Payments

One of the biggest cycling sponsors in North America is not denying rumors that it is behind in paying sponsorship invoices, but the CEO of Idaho-based Exergy says it still plans to meet all of its sponsorship obligations. Exergy CEO James Carkulis yesterday told Cycling News that delays in some of its energy projects have trickled down and affected sponsorship payments. Despite the delay, ...

Disney Live! Teams Up With Online Learning Leader

Kaplan has found a new way to make online learning fun. The New York-based company which offers personalized online learning programs for students in kindergarten through 8th grade in math, reading and writing, has signed on to become an official sponsor of Disney Live!, a series of interactive touring theater productions featuring Disney-themed stories for families with young children. As...

Four Sponsorship Lessons From London 2012

There's a lot of research out there on which sponsors won or lost on their Olympic sponsorship investment. In the 19 slides below, London's Thinktank International breaks it all down to four key takeaways for sponsors. Definitely worth a quick read. Olympic sponsorship: winners and losers of the London 2012 Olympics from Thinktank International, London #strategytag

NCAA Tourney: Here Are The Brands Behind The Basket

One of the most visible pieces of sponsorship inventory in basketball is the basket stanchion. Via SRi, here's a look at which brands sponsor which team stanchions in the tournament:

Got Milk? Partners With Endurance Properties To Promote Chocolate Milk

As part of its new "got chocolate milk?" campaign, The Milk Processor Education Program (MilkPEP) is expanding its lineup of national partners in an effort to highlight the benefits of refueling with lowfat chocolate milk after strenuous exercise. As part of the new REFUEL | “got chocolate milk?™” Campaign, lowfat chocolate milk will become the Official Refuel Beverage of the Rock ‘n’ Roll M...

Check Out This NCAA Bracket By Team Apparel Sponsor

Yesterday, we posted a bracket by stanchion sponsor. Here's another great bracket from our friends at SRi, showcasing each tournament team's official apparel sponsor.

Ohio Looks At Raising $15M/Year With Highway Naming Rights

In a recent interview with The Columbus Dispatch, Ohio Department of Transportation (ODOT) Director, Jerry Wray, told the paper that the department is exploring naming rights and sponsorships for 49,000 miles of Ohio highways. The concept, he says, could raise as much as $15 million a year. “Could it be the Downtown split brought to you by so-and-so? Yes,” ODOT spokesperson Steve Faulkner s...

LA Galaxy Renew Largest Sponsorship In MLS History

The Los Angeles Galaxy and Herbalife have agreed to a record 10-year extension to their existing relationship which began in 2005. The extension will see the global nutrition company continue as the official presenting sponsor and jersey sponsor of the Galaxy through the 2022 MLS season. Valued at over $44 million, the deal is the single largest and longest sponsorship agreement for an MLS clu...

Madrid Renames Metro Station 'Sol Galaxy Note' After Samsung Sponsorship

Madrid and Samsung have agreed to a new deal, which includes the renaming one of the the city's most popular subway stations to be called "Sol Galaxy Note". The deal, which runs for one month, could be a starting point for similar deals between corporate sponsors and Madrid's transportation assets. Aside from renaming the station, Samsung will reportedly receive branding in various spaces t...

Dell Expands Music Platform With New Festival Partnerships

Dell and YouTube have developed an exclusive partnership to deliver live webcasts for four major music festivals in 2012: New Orleans Jazz & Heritage Festival, Bonnaroo, Lollapalooza and Austin City Limits. Through Dell's technology and YouTube's global reach, music fans will get access to more live music including multiple live channels, behind-the-scenes content and exclusive artist interview...