Events Add Key Differentiator To Clear Channel's Digital Radio Entry

Clear Channel's entry in the fiercely competitive digital radio platform wars is growing faster than you might expect. iHeartRadio recently registered 10 million users in eight months of service, a feat company executives say is "faster than any other internet service." While well-known competitors like Pandora, SiriusXM and Spotify are focused almost exclusively on their digital efforts, Clear...

Video Chat Coming To Fantasy Football Via Groundbreaking G+ Partnership

NFL.com Fantasy Football presented by Verizon will be integrated with Google+ Hangouts, making it the first fantasy game to incorporate multi-party video chat according to Google and NFL officials. The new capability, which is sure to facilitate unprecedented trash talking, will facilitate multi-party video chat between up to 12 participants. Google+ Hangouts allow friends to connect face-to-...

Soccer Teams Strip Down To Find Shirt Sponsors

Here's something new. Apparently, Football League club, Yeovil Town, has taken its 2012-13 team photo shirtless in an effort to drum up interest for its shirt sponsorship. The team recently started their pre-season friendlies without a shirt sponsor after their previous sponsor, Jones Building Contractors, decided not to renew the team's shirt deal. BBC has the full story here. Meanwhile, t...

USA Water Polo Adds Another Food Product To Its Sponsor Portfolio

USA Water Polo will have no shortage of snacks in the run-up to the 2012 Olympic Games. Having already secured an official snack food and an official dried fruit, the organization has named Nestlé chocolate milk brand, Nesquik, the official flavored milk and recovery drink of USA Water Polo. In preparation for the 2012 Olympic Games, Nesquik will be provided to the USA Men's and Women's Senior ...

Kodak Asks For Name To Be Removed From Hollywood Theatre

Kodak has filed a motion in U.S. Bankruptcy Court seeking to get out of the remaining eight years of its sponsorship contract for Hollywood's famous Kodak Theatre. The 20 year sponsorship signed in 2000 with the owner of Hollywood & Highland Center, TrizecHahn, is said to be worth approximately $75 million. In a statement Kodak spokesman Christopher Veronda said today, "Our motion today r...

Turns Out, In Germany You Can Sponsor A Weather System

Here's something you don't see every day -- weather sponsorship. Not the kind where you see a tourism destination sponsoring the latest WeatherBug app. Nope, in Germany you can actually rename a high or low pressure system after your brand. The Institute for Meteorology at the Free University (FU) in Berlin runs an "Adopt-a-Vortex" sponsorship program that allows businesses to rename the system...

New Tool Measures Super Bowl Brand Buzz

Over the past 10 years, advertisers have spent $1.72 billion on the Super Bowl, according to social media monitoring firm, BrandWatch. From Twitter to Tumblr, more brands are looking to extend the shelf life of their three to four million 30 second spots with hashtags, @sweeptakes and the like. How to keep up with it all can get dizzying. So BrandWatch this year as set out to create a dashboard...

Motorsports Marketers Looks To Capitalize On Indy Super Bowl

From pricey entertainment to panhandling, the motorsports industry is pulling out all the stops this weekend as blue chip marketers descend on Indy. It starts at the one of the city's busiest locations with Don Schumacher Racing and John Force Racing cars on display as VIP's touchdown at the airport. “Having the Super Bowl in Indianapolis is an enormous thrill for all of us who live and work ...

[Video] Could Waste Management Have Planned This Shot Any Better?

Some might say that this shot from Gary Woodland was garbage, in which case the event's title sponsor was really just doing its job yesterday on the #10 hole at the Waste Management Open. Woodland's awful/brilliant shot landed smack dab in the heavily-branded Waste Management recycling bins well short and right of the green. Conspiracy theorists, go. #activationstag

[Updated] Clint Eastwood & Chrysler Get Taken Out By A Copyright Claim

Update: the Chrysler ad is now back up on Chrysler's YouTube channel. The NFL has apparently issued a DMCA takedown notice against Chrysler for the posting of the Chrysler's Super Bowl ad featuring Clint Eastwood. The "It's Halftime in America" ad has been removed from the Chrysler YouTube channel, but can still be viewed at media.chrysler.com. Neither party has yet issued a response as t...