Bankruptcy Judge Lets Kodak Off The Hook For Theatre Naming Rights

Kodak, mired in bankruptcy proceedings, received court approval on Wednesday to end its $74 million, 20-year naming rights sponsorship of the Kodak Theatre in Los Angeles. The judgement comes after weeks of negotiation between the struggling film company and the property's manager, CIM Group, which unsuccessfully argued that breaking the sponsorship deal would be "legally impermissible and prac...

U.S. Open Series Gets New Title Sponsor

Emirates Airline will replace Olympus as title sponsor of the U.S. Open Series it was announced today, ironically only hours after chief executives at Olympus were arrested over accounting irregularities. As part of the new agreement with Emirates, the airline will become the “Official Airline of the US Open ” and the title sponsor of the “Emirates Airline US Open Series,” whose 10 events form ...

British Airways' New Olympics Ad

British Airways, the official airline partner of the London 2012 Olympic Games and Paralympic Games, recently released its new ad campaign for this Summer using the tagline is '2012. We're ready. To Fly. To Serve.' "This campaign builds on our 'To Fly. To Serve.' promise. We have an amazing team at British Airways who work to deliver hundreds of flights a day, all over the world," Abigail Co...

[Video] Starbucks Partners With Squaw Valley For World's First Ski-Thru Starbucks

Squaw Valley has opened the world’s first ski-in/ski-out Starbucks location. On the mountain at an elevation of 8,000 feet, Squaw Valley’s new mountaintop Starbucks includes mountain views and the unique ability for guests to keep their skis or board on while they order their latte. “We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guest...

Confessions (and Learnings) of a First-Time Sponsorship Seeker

This is the second installment of a weekly Monday series called Confessions (and Learnings) of a First Time Sponsorship Seeker. To read the first article in the series, please click here. Ok...here we go, time to put together my first sponsorship proposal. After reading The Sponsorship Seekers Toolkit I went about following the steps in the book to create a marketing plan, from there a sales ...

London Assembly Casts Scrutiny On City's Sponsorship Program

Transport for London (TfL)'s recent sponsorships may ultimately save taxpayers more than £60 million through deals such as Barclay's Cycle Hire and Emirates Air Line cable car, but lawmakers in recent months have been taking a closer look at both the financial and reputational impact of municipal sponsorship. Today, they are calling for more transparency in the selection process. "The pursuit...

Kings Ask Bankruptcy Court For $8.3 M Claim Against Power Balance

The Sacramento Kings have filed a claim in U.S. Bankruptcy Court for $8.3 million – the amount it says it is still due as a result of a naming rights agreement between the team and Power Balance, the maker of popular wristbands that are said to improve strength, balance and flexibility. The company filed for bankruptcy protection late last year after being hit with a $57 million lawsuit. To dat...

Dewar's Launches DewarsHub For Mapping TED Topics

Dewar's Scotch Whisky is again teaming up with TED, the non-profit dedicated to Ideas Worth Spreading. For its 2012 conference, which runs from February 27th through March 2nd in Long Beach, California, Dewar's is taking a novel approach to mapping all the hot topics around technology, entertainment and design. Dewar's will capture the buzz around the talks through the "Dewar's Hub", an inter...

FedEx-tends PGA Tour Deal Through 2017

FedEx has agreed to a five-year extension of its umbrella sponsorship of the FedExCup through 2017. Deal terms were not announced, but the FedExCup, launched with a six-year deal in 2007, will continue to offer $35 million in total bonus money to players, including $10 million to the winner. The Memphis-based package delivery company was reportedly paying $44 million a year to sponsor the Cup ...

New Nike Apps Make Training More Social

Nike today rolled out two new wireless apps intended to make training more digitally connected. The company's new Nike+ Basketball and Nike+ Training footwear products launching this Summer will be an expansion of the digitally connected running products it first launched in 2006. will include interactive mobile applications that together deliver a revolutionary sport experience. First unveil...