U.S. Water Polo Adds Official Defibrillator

Zoll Medical, a manufacturer of resuscitation devices and related software solutions, has partnered with USA Water Polo as the official automated external defibrillator of the organization. Under the terms of the partnership, Zoll will supply the AED Plus for the organization’s 500 clubs across the country. One of the first clubs to be equipped with a unit is the 2012 U.S. Olympic Water Polo Te...

216-202, House Saves Military Sports Sponsorship

By a vote of 216-202, the House defeated an amendment last night by Jack Kingston, R-Ga., and Betty McCollum, D-Minn. that would have eliminated sports sponsorships from the $608 billion defense bill. Current sponsorship spending for armed forces recruiting flows into sports like NASCAR, NHRA, bass fishing and mixed martial arts. The AP reports that strong opposition from delegates in South...

Now, Marketers Can Own NYC's MetroCard

New York's iconic yellow and blue MetroCard is now for sale to marketers. The MTA yesterday announced a new plan that will let marketers get their message out by branding both the front and back of MetroCards, which 8.5 million commuters use to get on the city's bus and subways each day. While the MTA has previously allowed ads on the back of cards, this is the first time that cards can be comp...

Jersey Ads Likely Coming To The NBA For 2013-14 Season

It appears that the much discussed idea of jersey sponsorships will become a reality for the NBA as soon as the 2013-14 season. Following Thursday's Board of Governors meeting in Las Vegas, commissioner David Stern and Deputy Commissioner Adam Silver indicated that owners seemed ready to move forward with the idea, which they said could generated $100 million annually in new revenue. “My se...

Pittsburgh Steelers Agree To Multi-Category PepsiCo Partnership

PepsiCo has signed a multi-year relationship with the Pittsburgh Steelers to be the franchise's exclusive non-alcoholic beverage, salty snacks and sports fuel provider. The deal, which replaces a long term partnership the team had with Coca-Cola, will include PepsiCo's expanded portfolio, including brands such as Pepsi, Frito-Lay and Gatorade. As part of the new sponsorship, PepsiCo will gai...

Fitness Brand Aims For 100% Growth In Events Biz

With roots throughout the Midwest and a brick and mortar fitness club business generating over $1 billion in annual revenue, some outside of the endurance community might be surprised to learn that Minnesota-based Life Time Fitness is becoming a power player in the events business. Within the last couple of years, the company has gone from sponsoring to owning and operating hundreds of cycling,...

The Sponsorship Deal That Has Left Wing Conspiracy Theorists Salivating

It isn't often that a sponsorship deal makes its way into election year politics, but this being an Olympic year with election mud slinging reaching an all time high and a candidate who has previously taken an activate role in selling major sponsorship deals; this may be the year. Mitt Romney, who has largely been credited with cleaning up and turning around the Salt Lake City Olympic Committee...

Check Out This Awesome Slideshow on The History of Olympic Sponsorship

Some big-name brands, such as Coca-Cola, have been linked to the Olympics for nearly 100 years. Take a look at how sponsorship first started, and how it has changed the Games. Watch at CNN >> #trendstag

Paddy Power Pushes Olympic Limits With Ambush Attempt

It's all fun and games until someone ends up going to court. Paddy Power, the betting brand infamous for its creative ambush tactics, is at it again with this billboard strategically placed in rail stations around London. The billboard, Paddy Power says, references the Paddy Power Egg-and-Spoon Race, not the Olympics. Here's the billboard in question.. LOCOG isn't laughing and has instru...

NBA Scores Official Business Analytics Partner

The NBA is opening up more of its historical data, as well as enhanced real-time analytics, to the fans. Previously the domain of NBA employees, more in-depth statistics will be made available on NBA.com next season thanks to a new marketing partnership with German software giant, SAP. SAP will serve as the Official Business Analytics Software Partner of the NBA with its HANA product powering s...