Prankster Redirects JetBluePark.com To Yankees Website

It seems the Red Sox' naming rights check list left off one important item when announcing their deal with Jet Blue for the team's new spring training facility. The team forgot to register the website domain for JetBluePark.com. Instead, a guy named Eric Engelman registered the domain name JetBluePark.com last May a day after hearing that the Red Sox had announced a naming rights agreement w...

Meet Kenny Powers, NASCAR Sponsor

Kenny Powers, the star of HBO's hit comedy series “Eastbound & Down” will make a cameo at Daytona thanks to a new promotional partnership with NASCAR Nationwide Series team MAKE Motorsports. In celebration of the HBO series’ season three debut on Feb. 19, the network has taken the unusual step to sponsor the #50 Chevrolet driven by T.J. Bell at DRIVE4COPD 300 at Daytona International Speedw...

Presidential Politics Front and Center at Daytona

Daytona 500 viewers today won't have to go far to be reminded it's an election year. While Mitt Romney will make an appearance at the track, The Rick Santorum for President campaign will sponsor its own car -- Front Row Motorsports' No. 26 Ford Fusion. This comes a day after the Tea Party had their say in sponsoring Jason Bowles' #81 Dodge entry in NASCAR's Nationwide Series event at Daytona. ...

World Match Racing Tour Secures New Title Sponsor

Rapidly growing Forex trading platform, Alpari, will be the new title sponsor of sailing's World Match Racing Tour in a multimillion dollar deal announced earlier today in London. Throughout the five year sponsorship, the professional sailing series will be known as the Alpari World Match Racing Tour. The World Match Racing Tour, sanctioned by the International Sailing Federation, features ni...

Corporate Protesters Target Whitney Museum Partners With Fake Press Release

Under the heading MUSEUM BREAKS WITH TWO CORPORATE SPONSORS, APOLOGIZES TO PARTICIPATING ARTISTS, factions of the anti-Wall Street crowd it seems this morning issued a fake press with Whitney letterhead, correct press contacts and all. The presser said that the museum had decided to return money provided by two major sponsors of this week's Whitney Biennial—Sotheby’s and Deutsche Bank—saying th...

[Video] Team Coco Tablet App Dials Up Presenting Sponsor

Team Coco and Turner are teaming up with a telecom today to launch the brand-new Team Coco tablet app. Presented by launch sponsor AT&T, the app will provide Conan's fans with exclusive, synchronized content delivered in real-time while they watch the show. The Team Coco tablet app will be available on both the iOS and Android platforms and can be downloaded free from the iTunes and Android...

Confessions (and Learnings) of a First-Time Sponsorship Seeker

This is the third installment of a weekly Monday series called Confessions (and Learnings) of a First Time Sponsorship Seeker. Before reading other articles in the series, we'd suggest going back and reading Part I or Part II. In my previous article I alluded to how my first attempt at wooing a potential sponsor fell way short of the mark. I created what I thought was a good sponsorship prop...

BMW 'Buys More Time' With Jimmy Kimmel Live! Deal

Jimmy Kimmel Live will air commercial-free on Wednesday night, thanks to a 2-show partnership with luxury automaker BMW, which began after the Oscars with a co-branded BMW segment. Tomorrow night, the brand will run a five-minute integration, while the rest of the show will be presented commercial-free by BMW, according to Variety. The tie-in with Leap Day coincides with BMW's brand messaging...

Matt Kenseth Wins Daytona 500, But Loses With Sponsors

The 54th running of the Daytona 500 featured a little bit of everything. Rain pushed the race to Monday night for the first time. An early wreck knocked out Jimmie Johnson, Danica Patrick and 2011 Daytona winner Trevor Bayne. The race’s signature moment was when Juan Pablo Montoya crashed into a jet dryer truck on the track that created an inferno that caused a two-hour delay. The delay helped ...

Beer Brand Aims For $1 Billion In Exports Using Sports Sponsorship

One of the largest beverage alcohol companies in South East Asia is expanding its sponsorship efforts in a big way as it looks to grow exposure of its product throughout Asia and abroad. In its latest deal, the brand has announced that it will be spending over $16 million to sponsor Spanish soccer rivals Real Madrid and FC Barcelona over a three year term. "This is possibly the first time in...