Confessions (and Learnings) of a First-Time Sponsorship Seeker

This is the sixth installment of a weekly Monday series called Confessions (and Learnings) of a First Time Sponsorship Seeker. Before reading other articles in the series, we'd suggest going back and reading Part I, Part II, Part III, Part IV and Part V in the series. Competitive advantage #1 - create your brand online If you've been reading my blog for a while, you'll know that I'm a stron...

Four Properties That Are Helping Partners Activate With Pinterest

Photo sharing website, Pinterest, is one of the hottest start-ups on the planet, reportedly growing faster than Facebook or Twitter did at the same age. Much like they did with Twitter, smart marketers are setting up shop and populating content ahead of its broader adoption. As a social network that aggregates photos of the things members like, Pinterest offers another great way to bridge the g...

Fathead Partners With McDonald's All American Games

Fathead will be among the newest sponsors of the 35th Annual McDonald's All American Games being held on Wednesday, March 28 at the United Center in Chicago. As part of the deal, Fathead has provided 1,500 Fathead Junior wall graphics to display at 492 Chicago area McDonald's restaurants. The Fathead's featured are six McDonald's All American alumni, now superstars of the NBA and WNBA, in...

Norah Jones Launches Album With Assist From Jetsetter

Travel daily deals site, Jetsetter, has teamed up with Grammy award winning artist, Norah Jones, to launch her newest song to its customers exclusively as part of an integrated Norah Jones promotion on Jetsetter. For music and event properties, travel partners are certainly nothing new, but as deals sites like Travelzoo, Groupon Getaways and Jetsetter acquire massive membership databases, thes...

UEFA's Research Tender Is A Moment To Note For Sponsorship

There’s a significant moment coming in the sponsor research business as Uefa prepares to announce which firms are on board ahead of Euro 2012. There are six packages up for grabs covering audience research through to TV viewership and sponsorship brand monitoring. The pitch process took place in Switzerland and is now complete. The results are due any day now. Given the recent movements in t...

Couldn't Make It To IEG's Annual Conference? Here's A Rundown ...

Via SponsorPitch member, Mike Mahoney, who was kind enough to share his takeaways from Day 1 and 2: [View the story "#IEG2012 Recap" on Storify]

LED Company Sponsors Joe Gibbs Racing To Boost Scoreboard Biz

Trans-Lux Corporation, a Norwalk, CT-based LED video display and LED lighting solutions provider, has signed on as a sponsor of Joe Gibbs Racing in an effort to build new relationships with potential b-to-b customers. The sponsorship includes track appearances of the No. 18 Trans-Lux Toyota Camry driven by Joey Logano along with access to Joe Gibbs for various promotional initiatives. The new N...

Coke Looks To Capitalize On Lin; Will Activate MSG Partnership In Chinese

Coca-Cola will begin running courtside signage at Madison Square Garden in Chinese in an effort to capitalize on the international appeal of New York Knicks phenom, Jeremy Lin. A company spokesperson told the AP that Coke is still working on what the ads will exactly look like, but that they will complement the company's existing sponsorship inventory at the Garden. “For us, those ads signi...

Gulf Adds Electricity To Fenway Deal

Gulf Oil has expanded its partnership with the Boston Red Sox, adding official electricity supplier to its decades-long deal at Fenway Park. The company will promote Gulf Electricity's new service coming to Massachusetts later this year with the Gulf Electricity division powering everything from Fenway’s lighting towers above the Green Monster to the team clubhouses and concession stands. “W...

SXSW: Doritos Launches New Chip With 56-Ft Tall Vending Machine

The marketing team at Doritos wanted to make a big splash around its new Jacked line of tortilla chips at South by Southwest. What better way to do that than build a 56-foot tall vending machine and hand out free samples? But wait, there's more. After ceremoniously being plugged in, the whole thing doubled as a stage for a number of acts including a surprise performance by Snoop Dogg. Check the...