Need Help Preserving Your Organization's Archives? There's A Sponsor For That

Preserving archives and artifacts in a digital format that will be accessible for future generations is a daunting task for libraries, museums and other cultural institutions across the world. Luckily, one brand is putting an emphasis, through sponsorship, on helping some of these organizations with their digital preservation efforts. In the past few months, this sponsor has helped the JFK Libr...

Six Flags Seals Deal On Home Improvement Partnership

Six Flags has secured a major new marketing partnership with Lowe's, the world's second largest home improvement retailer. The North Carolina-based company will be the Official Home Improvement Retailer and presenting sponsor of Opening Weekend at participating Six Flags parks across the nation. Landing a marquee sponsor in the home improvement category should provide a boost to Six Flags, whic...

AllState To Title Sponsor Eight-City Half Marathon Series in 2012

The 13.1 Marathon Series is in good hands for 2012 thanks to a new title sponsorship from Allstate Insurance Company. The company has locked in a multi-year deal for Allstate Life Insurance Company to become the title sponsor for the 13.1 Marathon Series, as well as all eight races. The Series, which started in 2010, will now be called the Allstate Life Insurance 13.1 Marathon Series. Terms of...

NASCAR Driver, Kenny Wallace, Puts Followers To Work In Sponsor Search

NASCAR veteran, Kenny Wallace, has found a way to enlist over 87,000 Twitter followers in his sponsorship search. Using the hashtag #sponsorkenny, Wallace set off a blizzard of tweets to companies and marketing people last night on Twitter. Here's what got it all started.. Wallace is looking for sponsors for the next four races, which come at a price tag of around $100K per. Wallace's loya...

Two Months Into Renewal, Kodak Asks Court To Be Released From PGA Tour Deal

Kodak has filed a motion with the U.S. Bankruptcy Court's Southern District of New York to reject several major advertising and sponsorship contracts, including its recent sponsorship renewal with the PGA Tour. The renewal was signed on December 14th, just over a month before the company filed for bankruptcy. In addition, Kodak is asking the court to reject its sponsorship of the PGA Tour's tou...

Sports Marketing Research Co's Join Forces

RSMG Insights has announced that it will acquire international sports research agency, IFM Group. The transaction includes IFM comprising German-based IFM Sports and UK-headquartered Sports Marketing Surveys. “We see this as another significant step towards strategic consolidation on a global basis as well as elevating the sports research industry,” Paul Smith, CEO of RSMG Insights, said. “Ou...

Confessions (and Learnings) of a First-Time Sponsorship Seeker

This is the fourth installment of a weekly Monday series called Confessions (and Learnings) of a First Time Sponsorship Seeker. Before reading other articles in the series, we'd suggest going back and reading Part I, Part II, and Part III in the series. One of the key steps to securing sponsorship is doing your homework. You must get to know your potential sponsors and determine if you’re comp...

Philadelphia Eagles Switch Solar Partners

The Philadelphia Eagles have a new sustainable energy partner having recently announced a deal with NRG Energy. Given NRG's rapid expansion and recent sponsorship deals with MetLife Stadium and Gillette Stadium, the sponsorship itself isn't that much of a surprise. However, it may be curious to some considering that the team signed a 20-year deal with competitor, Solar Blue, less than 18 months...

Emirates On The Look Out For Local Sponsorship Deals, Too

While Emirates big deal to take over title sponsorship of the U.S. Open Series recently made sports business headlines, the high-end luxury travel brand is also on the look out for local deals that support the expanding North American footprint of cities it serves. Recently, Emirates Airline President Tim Clark revealed to the Seattle Times that after a wave of initial publicity in the market...

[VIDEO] Southwest Activates With In-Flight Concert Series

Giving new meaning to in-flight entertainment, Southwest Airlines will once again activate its Live in the Vineyard sponsorship with a series of in-flight concerts popping up over the next month. Check out how this all went down last Fall in the video below. Live in the Vineyard is a three-day event taking place twice a year in Napa Valley consisting of a series of exclusive “winner-only" aco...