[VIDEO] Happy Pillow Fight Day 2012.. Brought To You By 3M

Who doesn't like a good sponsored-pillow fight? In Taiwan, 3M and Carrefour Supermarkets kicked off the festivities, which will be held across the globe in over 100 cities later today. Who knew! #activationstag

Startup Supplement-Maker Gets Stock Pop With First Sponsorship Deal

With a sports spokesperson, a first sponsorship deal and a new national advertising campaign, one new OTC multivitamin product is embarking on an aggressive marketing plan aimed at growing initial awareness and pushing the brand into new markets. In fact, news of its first sports sponsorship deal sent the pink sheets stock up more 50% last week alone. Having recently signed a sports spokesp...

Macy's Teams Up With Clear Channel For Online Talent Search

Clear Channel Media and Entertainment and Macy’s have launched a collaboration that aims to spotlight up-and-coming music talent from across the country and provide one artist with the opportunity to perform during Clear Channel's iHeartRadio Music Festival in Las Vegas. As part of the campaign, 25 emerging artists to present to fans across America. Fans will then participate in an online v...

Mobile Telecom Aims To Grow Into Global Brand With Series of Sponsorship Firsts

Only weeks after agreeing to a $1.8 million sponsorship deal to improve its image in Australia, Chinese mobile device maker, Huawei, has signed its first sports sponsorship in Western Europe. The deal with Spanish soccer club, Atlético de Madrid, supports the company's recent strategy shift from primarily business-to-business sales to more of a direct to consumer approach. Hence, the need for i...

Havas Adds To U.S. Capabilities With Ignition Acquisition

Havas Media has acquired U.S.-based experiential marketing agency, Ignition, with offices in the USA, London and Moscow. The acquisition is part of an effort to grow the agency's brand engagement offerings ahead of global sporting events like this Summer's Olympic games and the 2014 World Cup. The move will bolster Havas Sports & Entertainment’s presence and capabilities in North America. I...

Car Brand Creates Animated Twitter Ad 140 Characters At A Time

How do you keep your company twitter feed from looking like, well, a company twitter feed? The marketing folks at edgy compact auto brand, Smart, took that challenge head on by creating what seems to be one of the first animated ads to fit within a compact 140 characters. You can see how this works for yourself by going to Smart's Twitter page and holding the "J" key down as the distinctive Sma...

Cessna Courts Well-Heeled Travelers With PGA Tour Deal

Cessna Aircraft Company has signed a three-year sponsorship to become a PGA TOUR Official Marketing Partner through 2014. The Wichita, KS-based company becomes the "Official Business Aircraft Manufacturer of the PGA TOUR and Champions Tour." Cessna says it will utilize its relationship with the PGA TOUR for brand-building purposes, developing customer relationships and identifying new busine...

This Is How TNT Brings Action-Drama To Belgium

How do you get 4 million YouTube views in less than a day? Apparently, you turn a small town into a real-live action drama. To launch Turner's TV channel TNT in Belgium, the company pulled off a marketing stunt of epic proportions. It started by placing a big red push button in the central square of what they say is an average-size town. The button included a sign with the text "Push to add dra...

Iceberg Vodka Takes Heat For Titanic Event Sponsorship

A new book about two Titanic survivors is drawing criticism for one of the launch party's sponsors, Iceberg Vodka. The vodka company, which has featured references to the Titanic in its marketing creative in the past, will apparently provide bottles of their alcoholic beverages for the sponsored launch party. Relatives of the survivors criticized the sponsorship saying that it's “in poor ta...

Cigar Maker Ups Commitment to Art

Davidoff, headquartered in Basel, Switzerland, will become a major sponsor of Art Basel's two international art shows as it looks to strengthen its ties to the arts. The significant relationship elevates Davidoff into the top tier of Art Basel sponsors, which include UBS, AxaArt and Netjets. Under the agreement, Davidoff will be an Associate Sponsor to Art Basel, at both its shows in Basel, ...