Health Groups Ask Orange Bowl, NCAA To Put Out Cigar Sponsorship

Major public health groups, including the American Cancer Society and Campaign for Tobacco-Free Kids, are taking issue with Orange Bowl's newest sponsor: Davidoff's Camacho Cigars. They are calling on the Orange Bowl Committee and the NCAA to cancel the cigar company's three year sponsorship, announced earlier this month. Under the sponsorship agreement, Camacho Cigars will have a substan...

Tsingtao Toasts Miami Heat Partnership

The Miami Heat have signed a multi-year sponsorship agreement with Chinese beer company, Tsingtao (pronounced CHING-DOW). The deal with one of China's largest beer brewers was formally announced at a press conference earlier today at AmericanAirlines Arena. Starting this season, Tsingtao will have an in-game presence during Miami Heat home games, including teaming the Miami HEAT Dancers w...

NBA Makes Mission Its "Official Athletecare"

Mission Athletecare, the makers of the popular traction enhancing formula called Court Grip, will be the “Official Athletecare” of the NBA it was announced today. The first NBA branded products Court Grip and Power Grip, which were co-developed by Dwyane Wade and Carmelo Anthony, will debut when the NBA tips off this weekend. Developed in conjunction with Miami Heat's Dwyane Wade, Court Gri...

'Dragon Tattoo' Author Wouldn't Have Approved Of Marketing Partnerships

Stieg Larsson, author of the "The Girl With the Dragon Tattoo," of which the Hollywood version will be released this week would not have approved of marketing partnerships and merchandising around the film, according to his long time partner, Eva Gabrielsson. “We would never have sold any rights for merchandising,” Gabrielsson told the AP. “It has nothing to do with books.” Swedish appar...

NY Rangers To Wear DKNY-Branded Practice Jerseys

DKNY has signed a new partnership with the New York Rangers, its second with a professional sports team in the New York-area. As part of the new deal reported by WWD, the Rangers will wear DKNY-branded practice jerseys for the rest of the season. In 2010, the fashion brand cut a deal with the Yankees to put its iconic logo in the stadium outfield. DKNY, launched by New York fashion desi...

Conseco Fieldhouse Renamed

CNO Financial Group, Inc. and Pacers Sports & Entertainment today jointly announced that Conseco Fieldhouse will now be Bankers Life Fieldhouse. The company changed its name from Conseco Inc. last year to CNO Financial Group. CNO's subsidiary, Bankers Life, is the retirement insurance arm of the Fortune 500 company based in Carmel, Indiana In addition to being home to the Indiana Pacers and...

Sony Ericsson Will Not Renew WTA Deal After 2012

Sony Ericsson has said it will not extend its sponsorship of the Women's Tennis Association after the current agreement ends December 31st, 2012. Sony Ericsson signed a six-year sponsorship agreement worth $88 million in 2005 to become the WTA Tour’s title sponsor and extended the relationship in 2010 by two years. Earlier this year, Sony bought Ericsson out of the joint venture that created...

Orange Bowl Cancels Cigar Sponsorship

Orange Bowl officials said Friday that they’ve cancelled a planned sponsorship deal with Camacho Cigars. The deal announced earlier this month has been protested by numerous public health groups asking both the Orange Bowl Committee and the NCAA to nix the deal. After mutual review, it was determined that it would not be appropriate to go forward with the sponsorship an Orange Bowl spokesperson...

NY Sheriff Hawks Naming Rights For Helicopter

A high-tech helicopter has helped Sheriff Kevin Walsh chase down fugitives, airlift accident victims and spearhead search-and-rescue missions in the Syracuse region of central New York since 1999. In 2012, Air-1 could be grounded by budget cuts. Walsh's proposed solution? Slap a corporate logo on the Bell 407 chopper to raise ad revenue and keep her flying. Read More From The Wall Street ...

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