Prada Board Mulling €40 Million Return To America's Cup Sailing

In a notice filed on the Hong Kong Stock Exchange, Prada says the Italian fashion house is considering a 40 million euro sponsorship offer to join the Luna Rossa team for the 2013 America's Cup. If approved by the board, the sponsorship will be paid in installments over a 21 month period. After After ten years and three campaigns, Prada opted out of the 2010 America's Cup, but based on this a...

Check Out This AWESOME Sponsor Pitch

Need some inspiration to make your own pitch stand out? Check out this awesome video from Canadian alpine skier, Michael Janyk. When his previous headgear sponsor, Bombardier, left skiracing and a partnership with the resort town, Whistler, went un-renewed, Janyk turned to social media. With a new logo, website and video (below), he hopes social media will give marketers a good preview of wha...

How Events Are Helping A $40 Billion Brand Go Hyperlocal

How does a $40 billion company maintain high standards across its global brand while at the same time giving the face of the brand, each of more than 2,500 retail locations, the autonomy to appeal to customers at an innately local level? For SuperValue, the answer seems to lie in local events. The company recently announced that it would spend $1 million sponsoring youth sports in 13 different ...

PowerShares QQQ Expands Support of Champions Series Tennis

Exchange-traded fund, PowerShares QQQ, has signed a three year agreement with the Champions Series, a collection of tournaments featuring the greatest names in tennis over the age of 30, to become the title sponsor of the national tennis circuit. Already a title sponsor of the PowerShares QQQ Champions Challenge in Chicago, PowerShares QQQ will become the umbrella sponsor of the entire series s...

Betfair Helps Bitter Rivals Find Common Ground -- With Garbage Truck

For this week's game between Manchester United and Manchester City, Man U sponsor, BetFair, has come up with a promotion that is aimed at appeasing fans of both teams. The official betting sponsor of Manchester United, has launched a promotion that asks fans to literally trash their Carlos Tevez jerseys. Tevez angered Manchester United fans when he left the team in 2009 for Manchester City, but...

Car Sponsor Offers Tattoos at Talladega

Final Tally: 17 people got ink at Talladega courtesy of Matt Kenseth sponsor, Jeremiah Weed, in the process choosing from tattoo designs of Kenseth's signature, his number 17, Jeremiah Weed logos or a can of Jeremiah Weed Lemonade. Matt Kenseth's own spotter chose the #17 for his leg in the video below. Original story below that. This sounds like a really bad idea. Then again, it is for ch...

NFL Rolls Out Official Auto at International Series Game

At this past weekend's annual International Series in London, the NFL introduced a new official partnership Chrysler U.K. The Detroit-based auto brand will receive a comprehensive rights package relating to the NFL’s assets and key events, including the 2011 NFL International Series and the Super Bowl. The new agreement also includes exclusive broadcast sponsorship of Sky Sports’ live NFL cov...

Amnesty Int'l Asks LOCOG For Clarity On Dow Deal

If reports from The Daily Express are true, Dow's role in the 1984 Bhopal gas leak disaster has sent Olympic officials into full-on crisis management mode. After a report last week that Olympic officials have considered canceling Dow's £7million rights to wrap the main Olympic stadium, Amnesty International has penned a tersely worded letter to Lord Coe. Seema Joshi, Head of Business and Human...

USA Basketball Lands Wireless Partner

While USA Basketball will be the likely favorite in London next Summer, it has aligned with an underdog of sorts. Scrappy wireless company, MetroPCS, has pulled off a mild sponsorship upset in the fiercely contested wireless category by today becoming the official wireless partner of USA Basketball ahead of bigger rivals like Verizon and AT&T. In addition to serving as an official partner o...

Anheuser-Busch InBev Extends FIFA Partnership Through 2022 World Cup

Anheuser-Busch InBev, which has been a FIFA partner since 1986, has extended its FIFA partnership for 10 more years running through 2022 in Qatar. The deal ensures that Budweiser will serve as the Official Beer of the FIFA World Cup for the ninth and tenth time at the 2018 FIFA World Cup in Russia and 2022 FIFA World Cup in Qatar respectively. The sponsorship agreement means that Anheuser-Busc...