Is This The First Airport To Sell Sponsorship To Its Control Tower?

In what may be a sponsorship first, one Oregon airport is looking to sell branding on its control tower. The Rogue Valley International-Medford Airport in Medford, Oregon is talking to an unnamed corporate sponsor about putting a company logo on all four sides of the 100-foot control tower. The deal, if it goes through, could be worth $300,000 a year over a 10-year term. Read More From The ...

With 40 Million Streams To Date, American Express Takes Its Act Overseas

American Express Unstaged, the live streaming music series launched in 2010, is taking its act overseas with a live performance from Coldplay in Madrid later this month. The popular series, which is in partnership with VEVO and YouTube, has been streamed over 40 million times over the course of five concerts. The latest performance will be livestreamed globally from Madrid on October 26 on You...

Labatt Loses NHL Lawsuit

The legal battle surrounding Molson Coors blockbuster deal with the NHL may have finally found a resolution as the Ontario Superior Court of Justice has dismissed Labatt's most recent lawsuit. Mr. Justice Geoffrey Morawetz said that the reasons behind the dismissal will be released at a later date. The case hinges on the question of whether the NHL had a binding agreement with Labatt that ...

This Airline Just Spent $56 Million To Rename A Cable Car

London Mayor Boris Johnson has cut another major public-private partnership, today announcing that Emirates will spend £36 million to rename London's first new urban cable car 'Emirates Air Line.' Set to open in summer 2012, the aerial car will allow up to 5,000 passengers to cross the Thames River each hour. The Emirates Air Line will connect north and south London, travelling between two new ...

Four Things Every Retailer Should Know About Cause Marketing From Komen's CMO

At last week's Center for Retailing Studies Retailing Summit 2011, Katrina McGhee, chief marketing officer at the Komen Foundation, gave a keynote presentation entitled Cause Marketing: What Every Retailer Should Know. McGhee should know what retailers should know. As executive vice president and chief marketing officer, she is responsible for Komen’s global marketing, communications, events, m...

Yanks Loss Will Cost Sponsor $1 Million+ in Revenue

East coast fans might not have much baseball to watch with the Yankees, Red Sox and Phillies all now knocked out of the MLB post-season. For Yankees sponsor, Steiner Sports, the recent loss cuts a little deeper. According to Bloomberg, Steiner Sports will lose at least $1 million in revenue. "It’s a seven-figure miss,” Brandon Steiner said in a telephone interview. “Now I really have to...

Panasonic Expands Soccer Platform With New 3-Year Deal

Panasonic has signed a new three-year sponsorship agreement which will make Panasonic the "Official Consumer Electronics Partner" of U.S. Soccer as well the "Official Sponsor" of the U.S. Men's and Women's National Teams and renews these same designations with Major League Soccer. The new 3-year partnership will extend through the end of the 2014 MLS season and expand Panasonic's nearly 10 yea...

'Mother Church of Country Music' Gets Biggest Sponsor in 119 Year History

Nissan, which relocated its headquarters from California to Nashville in 2005, continues to invest in its new home. Today, the automaker is set to announce a major sponsorship with the famed Ryman Auditorium, which will include a country music nationwide talent search called Nissan Recording Sessions from the Ryman. While the Ryman has had various sponsors of concert series in the past, th...

Manchester City Becomes First Premier League Team To Partner With YouTube

Manchester City has become the first Premier League club to sign an official content deal with the video sharing giant, YouTube. The partnership, announced earlier today, will enable the Club to distribute rights-owned or in-house created videos on YouTube, which receives over 3 billion views per day worldwide. Manchester City will also be able to manage the advertising around its own content, ...

Maserati Makes Splash With Sailing Sponsorship

Luxury auto brands are virtually synonymous with the sport of sailing so it probably comes as no surprise that Maserati, which has a history in the sport dating back to the 30's, is taking on a new adventure with world-famous ocean sailor, Giovanni Soldini. Solidini will captain the Maserati's attempt to break the Cadiz-San Salvador (Bahamas), Miami-New York and New York-Lizard Point (UK) speed...