Powered by Partnerships, Rawlings Makes 'Greatest Brands' List For First Time

Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation, has for the first time made the "America's Greatest Brands" list presented by the American Brands Council. Rawlings joins Major League Baseball and NASCAR as the only sports-centric brands in the ninth annual review of the country's strongest and most valuable brands. Robert Parish, President and Chief Executive Officer ...

Survey Says This City Offers Best Shot At Attracting Sponsors

A new survey carried out by IFM Sports Marketing, and commissioned by IFM client, London & Partners, the official promotional agency for London, says London is the sporting destination that is guaranteed to provide the highest return and media profile for sponsors. Seeming to support London's bid for the 2017 IAAF World Athletics Championships, more than half of the global industry leaders ...

WTA Sponsor: Consumers Trust Athletes More Than Doctors

Kevin Guest, the North American President of nutritional supplements company and WTA official partner, USANA, talked about how critical sponsorship was to the company's marketing efforts on today's third quarter conference call. Most interestingly, he says athletes have more cred than doctors when it comes to talking about products, which is presumably why the company has some of the top names ...

Experiential To Play Key Role In Nokia's Biggest Marketing Campaign Ever

After sliding down BrandChannel's Best Global Brands list from #8 to 14 and losing 15% of its brand value in 2011, Nokia will look to reverse its luck heading into the holiday season by tripling its marketing budget around the launch of a big new product. Today at Nokia World 2011, the company launched the Nokia Lumia, which will be supported by the biggest marketing budget in the company's his...

Playmark Looks To Simplify Athlete Licensing For Small Business

NFL PLAYERS, Inc., the for-profit subsidiary of the NFL Players Association (NFLPA), and Playmark, today announced an exclusive partnership to make the official rights of NFL players more accessible to small businesses and entrepreneurs. Playmark.com's streamlined licensing process aims to make it easy for the creative and tech community (think product developers and designers), to create offic...

Jobless, Amar'e Interviews at Foot Locker

Making the most of the NBA situation, opportunistic marketers are still finding clever ways to activate even as the lockout eats in to more of the '11-12 season than fans would have wished for. Long-time New York Knicks sponsor, Foot Locker, rolled out this amusing Amar'e Stoudemire job interview on YouTube this week. Hat tip: Brian Gainor #activationstag footlocker

Redskins Score 9-year Solar Sponsorship to Power FedEx Field

The Washington Redskins, which according to Forbes is the world's 4th most valuable sports franchise, and NRG Energy have signed a nine-year deal that will power FedExField with solar instillations starting this September. Officials say the new solar power system will provide a portion of the stadium’s electricity needs on game days and can generate enough power to serve all of its electrical n...

Sony Extends Sponsorship of ESPN 3D

Sony Electronics will extend its sponsorship of ESPN's 3D sports network through 2012. The extension will include Sony HD integration into 3D productions of the upcoming Summer X Games and an expanded schedule of college football on the 3D network. Sony was named the first official sponsor of the network, which transitioned to a 24/7 network last February, in January 2010. "We are excited t...

UPS Drives Sustainability For DMB Tour

The Dave Matthews Band has partnered up with UPS to plan and implement all of the logistics around the band's four-city Dave Matthews Band Caravan tour this Summer. The tour which just finished up in Chicago will head to New York City next and finish in Seattle in September. "We're joining the band to move the music in a sustainable way," said Ron Rogowski, UPS vice president, sponsorship &am...

Study: HP Leads The Pack in F1 Sponsorship Efficiency

How much value are formula one sponsors getting for their money? Sponsorship consultancy firm Sport+Markt set out to answer that question with a recent study. The German sponsorship consultancy compared brand awareness versus the amount spent by F1 sponsors in 2010. The results yield some interesting insights into the sponsorship cost efficiency of F1's top brands. Fashion brand Hugo Boss, a ...