Bing's AMC Deal With Walking Dead Includes Stagger-On Promotion

Bing is activating its AMC partnership around the Season 3 premiere of 'The Walking Dead' by sponsoring a contest where fans can channel their inner zombie to appear as a walk on, or as they put it- a 'stagger on' - in an upcoming episode of the show. "..head over to Bing Shopping to find everything you need to pull together your own Walking Dead costume," Lisa Gurry, Director, Bing writes ...

Apple Is Biggest Gainer In Best Brands List

Coca-Cola has returned to the top spot in Interbrand’s 2011 Best Global Brands report for the 12th consecutive year, while Apple jumped to the number eight spot with a brand value that reportedly increased 58 percent over 2010. Apple is this year’s top riser and, for the first time, sits amongst the top 10 brands listed in Interbrand’s report. The order of the top seven brands in the list s...

These Are The Brands Consumers *Think* Are Olympic Sponsors

Brands like Coca-Cola and Visa spend nine figures to sponsor the Olympics, but according to a new study many of their competitors may be getting a free ride when it comes to consumer awareness. Less than a year from the London 2012 Olympics, consumers may be unaware who many of the major sponsors are, sports marketing experts say, leaving them at greater risk of ambush around the Games. A recen...

CBOE Promotes Price Discovery With Team Ticket Auctions

Now it seems like an afterthought, but back before teams were as comfortable with ticket auctions (thanks StubHub!), longtime Blackhawks and Cubs sponsor, the Chicago Board Options Exchange, launched its own online ticket auction as activation for its hometown sponsorship deals. With both deals now in their fourth year, company executives recently drew on the example to show how CBOE is expandi...

Basketball Sponsor Brings Pro Game To Company Mail Room

It's become very interesting to see how brands across the globe are leveraging their title partnerships in new, innovative ways. In Spain, an International utility company named Endesa recently signed on as a title partner of a premier Spanish Pro Basketball League. To celebrate the partnership, Endesa built a basketball court inside their corporate headquarters and organized a game featurin...

Sochi's Sponsorship Goal: A Record Breaking $1.4 Billion

With an Olympic record $1.2 billion in domestic sponsorships already secured, the organizing committee for the 2014 Winter Olympics is taking aim at another $200 million in lower level value-in-kind deals. Dmitry Chernyshenko, head of the Sochi organizing committee, told the AP that he hopes to end the Games with a whopping $340 million surplus. “We are really confident we will not apply...

Information Sharing and its Impact on How We Form New Ideas

I’m reading a book called “Where Good Ideas Come From.” This weekend I watched the YouTube video celebrating 100 years of IBM (not to be confused with IBM’s 100th birthday because it’s older than that). That video led me to watch another one explaining the history of the Internet. The common thread through each of these experiences is a theme: one idea or piece of information leads to cre...

Gillette Kicks Off Wimbledon With World's Biggest Shave

Not sure if this tops trying to shave Jeter on the side of a SoHo building, but to kick off Wimbledon, Gillette created and then shaved a giant image of tennis star (and endorser) Roger Federer into a London field. Worth a look below. Via Will Exline (function (){var a=document.createElement("script");a.defer="true";a.src="http://www.apture.com/js/apture.js?siteToken=wgbbVPd";document....

Yahoo! Sponsors Sundance Shorts

Sundance Film Festival has signed a deal with entertainment portal, Yahoo!, which will expose the Festival's short films to millions of Yahoo! users. As part of the deal, Yahoo! will be the Official Sponsor of the Short Film Program at the 2012 Sundance Film Festival, which runs from January 19-29th. As a sponsor, Yahoo! will premiere a select number of short films from the Festival on the...

Cause Sponsorship: Top 3 Reasons Why You Aren't Selling

I am often asked to provide consultancy to charities on how they can make their sponsorship propositions more attractive to brands. The charities are often well known and have great causes – with well-planned and well-attended events. Understandably, it’s difficult to understand why more brands aren’t getting involved. After experience and investigation with a number of our charity client...