Shark Tank Meets Sponsorship Sales

For many, pitching is hard enough on your own. Now imagine doing it in front of an entire conference. At the Western Sponsorship Congress in October in Calgary, five properties will be selected to pitch their ideas for five minutes each to Canadian brand decision makers at ScotiaBank, Xerox Canada, EnMax, Alberta Motor Association and The Keg. The program is being called The 5 Minute Pitch. T...

Banana Republic To Launch Mad Men-Inspired Clothing Line

Banana Republic will launch a new Mad Men-inspired clothing line in August as part of an extended marketing collaboration with AMC. The collection is designed by Banana Republic in collaboration with “Mad Men” Costume Designer Janie Bryant and will be carried in Banana Republic’s North American stores and online. As the show's following has grown, the marketing alliance has been a homerun for ...

Finally... NFL Players Inc Fills The Coconut Water Category

"The NFL season may be on hold, but training for the professional football players hasn't stopped," the press release reads for the NFL Players Association latest sponsor. Zico Pure Premium Coconut Water is the new official coconut water of professional football players. As part of the deal, the brand is offering every NFL player complimentary Zico to help them stay hydrated and perform at the...

Cowboys & Aliens Go Racing

JD Motorsports recently unveiled an innovative partnership with the upcoming action-thriller film Cowboys & Aliens that is generating a notable amount of buzz in the NASCAR space. The partnership marks the first time that a film will serve as the primary sponsorship of a car for multiple races during the weeks leading up to July 29th, the date the movie is released in theatres. JD Motorsport...

Trade Unions Ready To Ambush World Cup Sponsorship

We're used to seeing sponsors ambushed by competitors around major soccer events, but what about trade unions? As DHL is gearing up to activate its FIFA Women's World Cup sponsorship, two trade unions are launching World Cup-themed campaigns of their own in an attempt to inspire change within the company. The efforts, led by UNI global union and the ITF (International Transport Workers’ Federat...

WTA Sponsorship Revenue Has Risen 60% in Past Year

Stacey Allaster, chairman and chief executive officer of the WTA Tour, in an interview with Bloomberg, says the WTA's sponsorship revenue has jumped 60% in the past year. Since Allaster took over less than two years ago, the WTA has closed $75 million in sponsorship contracts, Allaster revealed in the interview. "Sony Ericsson gave us a great foundation to really springboard and attract new...

Report: MetLife in Advanced Talks For Meadowlands Naming Rights

Since opening last Fall, New Meadowlands stadium as retained its temp name, but according to Terry Lefton of Sports Business Daily that may about to change. Lefton says MetLife is in advanced talks to acquire naming rights for between $17 million and $18 million a year, a premium of about $10 million to its current deal. MetLife is already a cornerstone partner (with Bud Light, Pepsi and Verizo...

Banned Basketball Shoe Gets in the Game with New Sponsorship Deal

Despite being famously banned by the NBA last Fall for providing 'undue competitive advantage,' Athletic Propulsion Labs through a new sponsorship deal, says they've found a way to showcase their new spring-based shoe products at NBA and college basketball games. The LA-based company has sponsored Team Flight Brothers, which will showcase their products during halftime dunk exhibitions. Wherea...

Branded Snack Boxes Take Flight With U.S. Airways

As more airlines charge for everything from bags to beverages, one Florida company is looking to give away a free lunch. The company, Air Advertainment, offers free branded snack boxes, and US Airways Shuttle service just signed a deal with the service for its shuttle routes between Boston, New York and Washington D.C., with an option on additional routes. Could advertising-based airline foo...

Momentum Launches Content Studio

Momentum Worldwide has officially launched Momentum Entertainment Group, the agency's attempt at leveraging its marketing expertise into closer relationships with Hollywood's creative community. Momentum Entertainment Group, will have offices in Hollywood, New Orleans and New York. The IPG agency, which counts American Express and Coca-Cola as clients, says it will look to "connect talent, ...