The 5 Ways Waste Management Cleans Up Through Event Sponsorship

Few waste management companies have been as proactive with sponsorship as that of the category's Houston-based namesake, Waste Management, Inc. Through partnerships with properties like Live Nation, the Phoenix Open, Chevron Houston Marathon, Grammy Awards and numerous NFL teams, it practically invented the official waste services and recycling category. In a recent op-ed, Wes Muir, director of...

Texas Company Turns A Commodity Into A Cause

Dallas-based Branded Retail Energy Company continues to expand its affinity energy program. Baylor University Athletics is the latest school to partner with Branded Retail Energy, which will become the official electricity sponsor of the school's athletics program. The company has similar deals in place to sell branded energy to fans and alumni of the University of Texas, Texas A&M, SMU and...

UEFA Signs Ninth Partner For EURO 2012

Canon was today announced as the ninth global partner of UEFA EURO 2012, which will be held in Poland and Ukraine next summer. As the official still imaging equipment provider, Canon will promote products such as digital still cameras, printers, copiers, scanners and faxes to be used during the tournament. Terms of the deal were not released. Canon has supported UEFA's EURO event since 1980 ...

Someone Hire This Guy!

When it comes to getting hired, SponsorPitch professional member Dave Cutler has gone one step further than the traditional resume. He's created a whole "Hire David Cutler" web page detailing his professional story, which includes stints with the New Jersey Nets, NBA and Sports Illustrated and a sports management degree from Springfield College. Here's an excerpt: "I began my career in bus...

Mattress Sponsorship SmackDown

Getting out of partnerships when you get a better offer from a competitor is always a thorny issue. Just ask FIFA. On an infinitely smaller scale, two mattress companies are going head-to-head in a fight for the exclusive mattress of this year's Fort Worth Stock Show. It seems Fort Worth-based City Mattress, a partner of the Fort Worth Stock Show for 10 years, was recently told that Houston-b...

Which MLB Stadium Sponsors Have Cashed In This Season

Amidst the wow factor of numbers that typically get thrown around for media exposure, few media outlets ever take the time to compare the pro-rated cost of the deal to the exposure number bountied about. Business Insider did that on Friday using Joyce Julius & Associates numbers from the first three months of the season and measuring that against the cost of the naming rights deal to give a...

Olympic Sponsors To Light Up London's Tower Bridge

Next week will start the one year countdown until the London Olympics and some interesting details are starting to emerge about how tier one sponsors will activate the Games. One interesting aspect is how sponsors will look to activate historic icons such as London's Tower Bridge. As part of a deal to upgrade the Bridge’s 25-year old lighting system, EDF and GE logos will be projected onto the...

Speedo Dominates New Phelps Xbox Game

One of Michael Phelps' international sponsors will dominate the landscape in his forthcoming video game by 505 Games. Launching in October 2011, Michael Phelps: Push the Limit will integrate the Speedo brand on all swimwear and caps in-game as well as touch pads within all of the pool environments. In Michael Phelps: Push the Limit, players strive to compete in the Annual Games which are held i...

One in Every Three Naming Rights Deals Come From This Category

According to a naming rights study from Toronto-based Desperado Marketing that looks at naming rights trends among the top five North American professional sports leagues (NFL, MLB, NBA, NHL, MLS), nearly one in every three (31.1%) naming rights deal is with a financial services company or brand. Meanwhile, more than 50% of the 124 deals analyzed are occupied by companies in the Financial Servi...

Russian Cup's Strange Sponsorship Story

Earlier this week, Bridgestone put out a press release that it would be title sponsor of the Russian Cup during the 2011-2012 season, with the event being named the “Bridgestone-Russian Cup.” You can still see a number of press reports like this one at tirebusiness.com on the deal. Just a few days after that story, the Russian Football Union, which manages the Russian Cup, issued a press relea...