UPS, Live Nation Partner For Multi-Year Sponsorship

UPS has secured a multi-year sponsorship with live events company, Live Nation, which is aimed at promoting UPS’s environmentally responsible logistics solutions to music fans across North America. As part of the multi-year deal, UPS will be the exclusive global package, shipping and logistics sponsor and the Official Sustainability partner of of Live Nation Entertainment. Both parties will wo...

Defining 'Sponsorship Sales'

IEG has a new service methodology that allows it to, on behalf of property clients, sit down with their potential sponsors, tailor sponsorship assets to business objectives and determine how the potential sponsor can accurately quantify the return, if it agrees to a deal. Like a smart property, and like many other savvy motorsports properties with much smaller budgets, Roush is making every eff...

Information Sharing and its Impact on How We Form New Ideas

I’m reading a book called “Where Good Ideas Come From.” This weekend I watched the YouTube video celebrating 100 years of IBM (not to be confused with IBM’s 100th birthday because it’s older than that). That video led me to watch another one explaining the history of the Internet. The common thread through each of these experiences is a theme: one idea or piece of information leads to creat...

Rolex Sponsors Land Speed Record Attempt

Rolex has agreed to a multi-year sponsorship that will make it the Official Timing Partner of The Bloodhound Project, an international education initiative started in 2008 and focused on a 1,000mph Land Speed Record attempt. The engineering challenge and attempt to break the existing record is being led by a British team, led by current world record holder, Andy Green, and Project Director, Ric...

PokerStars Renews MLSE Sponsorship

PokerStars.net has renewed its sponsorship agreement with Maple Leaf Sports & Entertainment (MLSE) as a sponsor of the Toronto Maple Leafs hockey team. The deal will see PokerStars.net on the rinkboards for all home games and executing ticket giveaways at Air Canada Centre through the 2011/2012 season. "Millions of Canadians, including myself, are diehard sports fans and poker players. Hoc...

Ohio Lawmakers Considers Ads On School Buses

Faced with cash strapped school districts, Ohio lawmakers have introduced a plan that will let school districts gain additional revenue by selling their own ads on school buses. If H.B. 353. passes, each school district will be able to solicit and award contracts for the sale of ad space on their own buses, with a few category exceptions: alcohol, tobacco, gambling, or anything of a sexual na...

Agencies Take Different Routes To Building Out Brazil Operations

With the World Cup and Olympics coming to Brazil in 2014 and '16 respectively, it seems a week doesn't pass without an agency announcing new or expanded operations there. Recently, IPG's Momentum Worldwide announced that it is setting up a dedicated sports division in Brazil, teaming up with motorsports icon, Emerson Fittipaldi. Omnicom's SportsMark also announced this week that it has opened ...

10 Seasons Ago, Ford Had "Gut Instinct" About American Idol Sponsorship

As Ford enters the finale of its 10th season of American Idol sponsorship, Crystal Worthem, Ford Brand Content and Alliances manager recently had the opportunity to reflect on partnering with one of the most powerful reality tv shows of all time. The partnership has paid big dividends for the automaker translating into increased vehicle sales, enhanced ad performance, and greater consumer aware...

FLW Reels In Igloo As New Partner

Igloo Products Corporation, the Texas-based maker of insulated coolers, has signed a sponsorship agreement with the FLW Outdoors, the world’s largest fishing tournament organization, which will bring Igloo coolers to 191 FLW competitions across the country. Deal terms were not released “By partnering with FLW Outdoors, the Igloo brand will be seen by millions of outdoor enthusiasts reached thr...

20th Century Fox Uses Bus Shelters To Distribute X-Men Trailer

To promote the new movie X-Men First Class, 20th Century Fox is making out-of-home a lot more interactive - experimenting with a new NFC (near field communication) technology that lets consumers hold their enabled handsets over a movie poster and instantly access the latest film trailer on their mobile phone. Bus shelter poster sites throughout London are running the campaign, which is being m...