Advocare Takes Sponsorship Strategy Grassroots With Sportsvite Partnership

Multi-level marketing company, AdvoCare, best known for its title sponsorship of the Independence Bowl, is launching a nationwide rec league sponsorship program with Sportsvite, a digital platform for amateur sports leagues. AdvoCare will activate 14 local adult sports league sponsorships in nine different markets, creating opportunities for its multi-level marketing force to interact with Spor...

Wells Fargo Sponsors Cleantech Open

Wells Fargo announced today that it will sponsor the Cleantech Open – a business plan competition that encourages the development of clean technology companies and innovation. Marking the first time a financial services company has joined as a national sponsor, Wells Fargo’s investment will cover all seven regions in the Cleantech Open, which is globally sponsored by Chevron. “We are excite...

Sponsorships Are A Marathon - Not A Sprint - In Boston

While most properties are scrapping for renewals of any length, how has the Boston Marathon managed to secure sponsors like John Hancock and Adidas, through 2024 and 2023 respectively? TheStreet.com today takes an in-depth look at the critical role that sponsors play in putting on one of the world's oldest annual marathon and how the event ensures the longevity of corporate partnerships. Ac...

Humana Titles Bob Hope Classic, Clinton Foundation To Play Major Role

Displaying downplaying the rumor in recent days that Humana would assume title of the Bob Hope Classic, The PGA Tour and The Bob Hope Classic today announced a groundbreaking collaboration between Humana, the William J. Clinton Foundation and the tournament. The eight-year partnership with the TOUR and the Classic will begin in January 2012, with Humana becoming title sponsor and the Clinton Fo...

Minnesota Twins Score Official Shredder

What professional sports team doesn't need an official shredder? The Minnesota Twins have appointed St. Paul-based Shred Right as the club's official information destruction partner. A press release by the company says Shred Right will handle all the organization’s secure document and data destruction needs. “Shred Right is extremely excited to be partnering with our hometown Minnesota Twins...

How To Provide Fans with "Instant Rewards" for their Venue Check-Ins

As geolocation based services (Foursquare, Gowalla, and Facebook Places) begin to play a larger role in the sports space, sports organizations should consider ways to instantly reward fans for their actions. Fans commonly "check-in" while attending games for a number of reasons, including interaction with other fans in attendance, sharing stadium photos, tips, and insights, and browsing various...

Sponsors Pay More If Spurlock Doc Meets Milestones

Turning down product placement of a documentary that goes on to achieve blockbuster success is the Hollywood version of taking a pass on a hot start-up's seed round. According to the Altoona Mirror, hometown convenience store, Sheetz almost missed out on a boatload of options, but still found a way to cut a deal. Initially, Sheetz, almost passed on Morgan Spurlock's spoof doc, "POM Wonderful pr...

Sponsorship Plays Key Role In Kia Motors' 'Glocalization' Strategy

Kia Motors has become a Global Gold Sponsor of the upcoming Copa America 2011 (or ‘Copa America Argentina 2011’). The sponsorship agreement was announced today by Tae-Hyun (Thomas) Oh, Senior Executive Vice President & COO of Kia Motors Corporation at a signing ceremony in Buenos Aires, Argentina. “It is a great honor to be the partner of the world’s oldest and South America’s biggest footba...

Tribeca Film Festival Brings Bing, Jet Blue Aboard For 2011

Among the returning partners for this year's Tribeca Film Festival are a few newcomers: Bing, JetBlue Airways, Accenture, Magnum Ice Cream and Doha Film Institute. American Express, which helped found the festival in 2002 returns for its 10th year. "We are honored to have such a remarkable group of partners, so many of whom have been involved with the Festival over many years" said Jon Patri...

Kellogg Makes Olympic Comeback With USOC Deal

Kellogg Company and the United States Olympic Committee today announced that Kellogg will return as a sponsor of the 2012, 2014 and 2016 U.S. Olympic and Paralympic Teams in London, England; Sochi, Russia; and Rio de Janeiro, Brazil. Kellogg is no stranger to the Olympic movement, having supported the Olympic Games from 1976-1992 and the USOC from 2000-2008. "Kellogg Company has a long hist...