Shoe Brand Looks To Take Sports Sponsorship Global

Sperry Top-Sider, long associated by logo to the sport of sailing, is expanding its sports marketing and sponsorship strategy to take the brand global. The brand is in the process of evaluating sponsorship opportunities with international athletes, teams and world-class sailing events to support its expansion of the Sperry Top-Sider performance and lifestyle brand to new global markets. The fir...

Making 360° Video More Accessible

You've probably seen the skycam at some major sporting events you've attended. Until now live 360° interactive video has traditionally been the domain of TV networks and film studios with hefty production budgets. A new company founded by Marc Groothelm and Rafaël Redczus from the Netherlands, seeks to open up a seemingly similar technology to a wider array of uses including advertising agencie...

Microsoft Named Official Software Supplier of Sochi 2014

Microsoft has been chosen as the official operating system supplier to the Sochi 2014 Winter Olympics. The deal was announced on Thursday by President and chief executive of Sochi 2014, Dmitry Chernyshenko, and Nikolai Pryanishnikov of Microsoft Russia. “The agreement with Microsoft is very important because the company has specific experience of having co-operated with the organising commi...

Wimbledon Adds Three New Partners For 2011

True to its aim of "not commercialising the Grounds overtly," Wimbledon has maintained a short list of long term corporate relationships over the years stretching all the way back to Slazenger's partnership, secured in 1902. Which isn't to say other brands aren't trying to make it on the grounds, but this year three new brands legitimately earned their place among the ranks of Wimbledon's Offic...

And The Winner Is.. Sprint's New Tablet?

In another sign that the tablet wars are intensifying, Sprint has secured a new deal that will allow its tablet to take center stage at the BET Awards. The new HTC EVO View 4G from Sprint will replace traditional envelopes in revealing each of the winner announcements. The sponsorship is intended to support the product's launch, exclusively in Sprint stores starting this Friday. Ford has be...

Report: Rutgers Stadium Lands Naming Rights Deal

Rutgers has secured a naming rights partner for Rutgers Stadium in the form of New Jersey-based IT solutions and services provider, High Point Solutions. The deal, which NJ.com is reporting will be announced in a press conference tomorrow, is valued at between $1 and $2 million dollars per year. If true, this is a big jump for High Point Solutions, which recently signed a $200,000 per year...

New Soccer Sponsor Wants To Change The Way You Search

In case there was any doubt that augmented reality is coming to a stadium near you, meet the Tottenham Hotspur's new jersey sponsor, Aurasma. The Barclay's Premier League team has secured a major deal with the AR technology platform which creates all kinds of new content possibilities for fans of the team. Available on smartphones, Aurasma attempts to meld the physical and virtual worlds toget...

New Age Issues, Old School Solutions

Aileen McManamon Senior & Founding Partner of 5T Sports Group SponsorPitch Profile Broken Networks, Blurred Corporate Budgets and Automated Submissions’ Impact on Creativity in Sponsorship Development Once upon a time, I managed the national marketing for an international automaker. We sponsored sport and the arts and found our partners either by seeking them out or them contactin...

Delta Renews With U.S. Ski & Snowboard

Delta Air Lines will become an exclusive category partner of The U.S. Ski and Snowboard Association's new U.S. Freeskiing brand while continuing its sponsorship of the U.S. Ski Team and U.S. Snowboarding, which dates back to 2007. The renewal will run through 2014. The U.S. Freeskiing brand was launched by the USSA in January and includes the events of skicross plus halfpipe and slopestyle ...

Pacers Designate Presenting Partners For Playoff Run

The Indiana Pacers, who are in the Playoffs for the first time in 5 seasons, announced four Presenting Sponsor Partners for the post season: Indiana University Health, Kroger, Stanley Security Solutions and XFINITY. "We are so happy to share the excitement of the post season with this community,” said Pacers President Jim Morris. “And to have four very special partners - Indiana University ...