Thanks, AT&T. Golf Fans Can Now Use Phones @ Pebble Beach

For the first time in the history of the Pebble Beach National Pro-Am, attending fans will be able to use their mobile phones. The announcement was made by title sponsor, AT&T, today. Fans can learn more about the new telephone policy at attpbgolf.com. "We're very excited to be part of the final test of the PGA TOUR's mobile device policy. For the first time, spectators can use their phone...

J.P. Morgan Asset Management 'Committed To Supporting Rugby At All Levels'

On the heels of its successful sponsorship of Premiership Rugby 7s Series, J.P. Morgan Asset Management has joined as a new partner of the 12 Premiership Rugby clubs. The partnership, which will run through 2013, will provide J.P. Morgan Asset Management with commercial rights including the sponsorship of a new grassroots 7s cup for under 14s called The J.P. Morgan Asset Management Premiership ...

Chicago Mayoral Candidates Agree On One Thing: No Name Change For Soldier Field

The Windy City will elect a new mayor in less than two weeks, and while the candidates may not agree on everything, each mayoral hopeful says that they would like to see Soldier Field, which opened in 1924, remain naming rights-less. The Chicago Sun-Times says that three of the top mayoral candidates would not consider a name change in any way, while only one would be willing to explore the sub...

Conti Sponsors Chicago Auto Show Through 2014

Continental, one of the world's largest automotive suppliers, announced today a three-year sponsorship commitment with the Chicago Auto Show that will allow the company to showcase its advanced powertrain, safety, connectivity and infotainment technology with automakers, global media to the than 1.2 million consumers annually. The Chicago Auto Show is said to be the nation's largest and long...

Deloitte: Bayern Munich Top Football Team For Building Partnerships

According to Deloitte's annual Football Money League report, Bayern Munich is the football team that generates the most revenue from business partnerships. The team jumped from #4 to the top spot this year, as Deloitte says that the €172.9m the club earned from commercial activities now represents over half of the team's total revenue. Bayern still ranks fourth in total revenue with €274.1m; co...

IEG: Motorsport Sponsorship Spending To Rise 4.2% This Year

The Chicago-based sponsorship consultancy estimates that $3.51 billion will be spent in 2011 to sponsor teams, tracks and sanctioning bodies, up 4.2 percent from the $3.37 billion IEG estimates was spent on motorsports in 2010. The forecast for motorsports lags IEG's expectation for the overall sponsorship spend, which it pegged at 5.9% for this year. "Without a doubt, the tide has turned in ...

CBS Goes With Single Sponsor For Survivor Premiere

The premiere of SURVIVOR: REDEMPTION ISLAND, which kicks off the program's 22nd edition, will be sponsored exclusively by Sprint, marking the first time that a single sponsor has presented the broadcast. CBS and Sprint say that the sponsorship will allow for less ad time and additional minutes of show content in the premiere episode. The four commercial breaks throughout the broadcast will fea...

BB&T Named ACC's Official Bank

North Carolina-based regional bank BB&T has signed on as an Official Corporate Partner of the Atlantic Coast Conference, through an agreement with ACC Properties and Raycom Sports. BB&T will be the Official Bank of the ACC. As an Official Corporate Partner, BB&T will receive comprehensive benefits that include extensive television and marketing tie-ins with ACC Basketball and Footb...

Volvo Supports Sponsorship By Enlisting Big East Bloggers

SP's Activation Tactic of the Week Series is supported by social media solutions provider, KickApps. Create Custom Widgets, Grow & Engage Your Audience. Free Sign Up! Time was when bloggers had to party crash media's elite events, but some lucky Big East alums officially arrived this week, with a personal invite to Media Day and the backing of a major sponsor to boot. Working with PR ...

NFL Int'l Series Teams Up With Virgin Atlantic For Charter Flights

Virgin Atlantic Airways has again teamed up with the National Football League to fly the teams participating in the 2010 Pepsi Max International Series, the San Francisco 49ers and the Denver Broncos, to London for the 2010 game next weekend. "As a brand that was built on an entrepreneurial foundation and constantly strives to challenge itself, it is important for us to align with an organ...