Thanks, AT&T. Golf Fans Can Now Use Phones @ Pebble Beach

For the first time in the history of the Pebble Beach National Pro-Am, attending fans will be able to use their mobile phones. The announcement was made by title sponsor, AT&T, today. Fans can learn more about the new telephone policy at attpbgolf.com. "We're very excited to be part of the final test of the PGA TOUR's mobile device policy. For the first time, spectators can use their phones ...

J.P. Morgan Asset Management 'Committed To Supporting Rugby At All Levels'

On the heels of its successful sponsorship of Premiership Rugby 7s Series, J.P. Morgan Asset Management has joined as a new partner of the 12 Premiership Rugby clubs. The partnership, which will run through 2013, will provide J.P. Morgan Asset Management with commercial rights including the sponsorship of a new grassroots 7s cup for under 14s called The J.P. Morgan Asset Management Premiership ...

Chicago Mayoral Candidates Agree On One Thing: No Name Change For Soldier Field

The Windy City will elect a new mayor in less than two weeks, and while the candidates may not agree on everything, each mayoral hopeful says that they would like to see Soldier Field, which opened in 1924, remain naming rights-less. The Chicago Sun-Times says that three of the top mayoral candidates would not consider a name change in any way, while only one would be willing to explore the sub...

Conti Sponsors Chicago Auto Show Through 2014

Continental, one of the world's largest automotive suppliers, announced today a three-year sponsorship commitment with the Chicago Auto Show that will allow the company to showcase its advanced powertrain, safety, connectivity and infotainment technology with automakers, global media to the than 1.2 million consumers annually. The Chicago Auto Show is said to be the nation's largest and lo...

Deloitte: Bayern Munich Top Football Team For Building Partnerships

According to Deloitte's annual Football Money League report, Bayern Munich is the football team that generates the most revenue from business partnerships. The team jumped from #4 to the top spot this year, as Deloitte says that the €172.9m the club earned from commercial activities now represents over half of the team's total revenue. Bayern still ranks fourth in total revenue with €274.1m; co...

IEG: Motorsport Sponsorship Spending To Rise 4.2% This Year

The Chicago-based sponsorship consultancy estimates that $3.51 billion will be spent in 2011 to sponsor teams, tracks and sanctioning bodies, up 4.2 percent from the $3.37 billion IEG estimates was spent on motorsports in 2010. The forecast for motorsports lags IEG's expectation for the overall sponsorship spend, which it pegged at 5.9% for this year. "Without a doubt, the tide has turned i...

CBS Goes With Single Sponsor For Survivor Premiere

The premiere of SURVIVOR: REDEMPTION ISLAND, which kicks off the program's 22nd edition, will be sponsored exclusively by Sprint, marking the first time that a single sponsor has presented the broadcast. CBS and Sprint say that the sponsorship will allow for less ad time and additional minutes of show content in the premiere episode. The four commercial breaks throughout the broadcast will f...

Louis Vuitton Continues 30 Year America's Cup Partnership

Louis Vuitton will continue its 30-year long partnership with the America’s Cup it was announced on Saturday. In addition to presenting the Challenger Series, the Paris-based fashion house will be the Official Timing for the America’s Cup World Series competitions, promoting its watch collection. “We are thrilled to announce today the continuation of our 30-year partnership with the Ameri...

The Nuances of Negotiating Sponsorship

The SP Soapbox Series features expert "in the wild" commentary from leaders in the field of sponsorship. To have your commentary featured here, email your request to [email protected]. The Soapbox Series is supported by PRWeb - Tell Your Story to the World! Most organizations that want to engage in a sports or entertainment sponsorship may have experience in negotiating deals, bu...

GM's Cadillac Seals Deal for Doral

The PGA TOUR and Cadillac today officially announced a multi-year sponsorship that will make Cadillac the title sponsor of the World Golf Championships-Cadillac Championship and an umbrella sponsor of the World Golf Championships. The 2011 tournament, which was previously known as the CA Championship, will be played at Doral Golf Resort & Spa in Doral, Florida. Financial details were not releas...