Rio 2016 Signs Bank As First National Sponsor

Banco Bradesco ("Bradesco"), one of the Big Four banks in Brazil, has signed a deal to become the first national sponsor of the Rio 2016 Olympic Games, exclusively in the Finance and Insurance Services categories. The sponsorship will grant Bradesco, which supported Rio de Janeiro's bid to host the Olympic and Paralympic Games, exclusive rights to the Finance and Insurance Services category for...

How to Make Your Personal Brand More Relevant to Recruiters

SponsorPitch has partnered with some of the top executive recruiters in the industry to provide our members with more opportunities for career growth. Look for tips from top recruiters here, more top level openings in the SponsorPitch Job Bank and new opportunities for talented professionals within the SponsorPitch membership base, who select "job inquiries" as a networking interest, to connect...

Extension Expected for Sony Open in Hawaii

Sony Corp. is expected to announce a multi-year extension of its title sponsorship of the Sony Open in Hawaii golf tournament, people familiar with the situation say. A Sony announcement could come as soon as tomorrow with a press conference called for the Kahala Hotel & Resort for what organizers term a "Sony Open in Hawaii PGA Tour golf tournament announcement." Read More >>

Brooks Brothers to Outfit Head of the Charles Regatta

Pin-striped coxswains may soon be spotted about town. And there could also be sightings of off-duty oarsmen swathed in fine flannels and broadcloth. That's because Brooks Brothers has signed on as the official haberdasher of the 46 annual Head of the Charles Regatta, the event's organizer said. Read More >>

AT&T Named Exclusive Wireless Sponsor of NY Red Bulls

AT&T will be the exclusive wireless sponsor of the New York Red Bulls, as part of a multi-year agreement announced today. AT&T will be the title sponsor of the October 9, 2010 regular season match versus Real Salt Lake and its logo will be included on in-stadium signage throughout Red Bull Arena in Harrison, New Jersey. "AT&T would like to congratulate the New York Red Bulls on securing a c...

Brooks Bros.' "Boathouse" Activation

Brooks Brothers is teaming up with the world's largest regatta, the 46th Head Of The Charles® Regatta. In an e-mail, a regatta spokesman told the Boston Globe: "Brooks Brothers is outfitting all of the HOCR (Head of the Charles Regatta) volunteers with sponsored jackets (windbreakers) and is using its Newbury St. location to promote its sponsorship. The company will change the window displa...

Cowell may can Coke for Pepsi sponsorship

Simon Cowell might be sitting in front of a Pepsi cup next fall when Fox debuts his new talent contest, "X Factor." The beverage giant is in talks to become a sponsor of the show, fronted by Cowell, the former "American Idol" judge, sources tell The Post. Read More >> photo credit

Florida Becomes 19th NCAA Property to Ink Sponsorship with StubHub

StubHub, the online ticket marketplace owned by eBay, has agreed to sponsor the University of Florida athletic program. The sponsorship was facilitated through Gator Sports Marketing, an IMG College property. As a sponsor of the Florida Gators, StubHub marketing assets will be visible across team football and basketball initiatives, including in-game signage, radio spots, online elements an...

Right Guard Renews with the NBA

The National Basketball Association (NBA) and Right Guard have agreed to extend their marketing partnership through a new multi-year agreement. Through the partnership, Right Guard, already the Official Deodorant of the NBA, will engage NBA fans through a variety of initiatives, including retail promotions, NBA-themed advertisements, and online content. The official NBA branding currently a...

Optus Re-ups as Aussie Open Telecom

Optus has renewed its commitment to the Australian Open in 2011 as the official Telecommunications Partner for the seventh consecutive year. Optus will also continue to be an official partner of Tennis Australia, the governing body for the sport of tennis in Australia. At the Open, Optus will provide its mobile customers with exclusive access to live streaming of Channel Seven's Australian O...