Marquis Jet Scores Squash Sponsorship

The College Squash Association (CSA), the governing body for men’s and women’s intercollegiate squash in the United States, and Marquis Jet have agreed to a fifteen-month sponsorship agreement. The activation will be aimed at raising awareness of the Marquis Jet Card program — NetJets 25 hours at a time program. In recent years, intercollegiate squash has grown outside of the Northeast to incl...

NBA Season Starts; Brands Already At Play

The bench is long, deep, and everyone wants to play first string and shoot for extra points. No, not the athletes -- the sponsors. Brands are lining up their best shots for the 2010-11 National Basketball Association season. These are some of the players. Read More >>

EA: It's [the wrong sponsor] in the Game

"It's [the wrong sponsor] in the game." EA's much anticipated FIFA 11 launched earlier this month with an old uniform and outdated sponsor, leaving Lincoln City FC fans up in arms and the global game publisher scrambling to fix the error. Thanks to online gaming technology, EA intends to roll out an update with the correct kit in the next couple of weeks. "Currently Lincoln City are featured ...

Gordon To Be Sponsored By Anti-Hunger Campaign

Hendrick Motorsports has signed an anti-hunger campaign to be the primary sponsor on Jeff Gordon's car beginning next season. Read More >>

Sundance, Nielsen Introduce New Sponsor Measurement Tool

Sundance Channel, working in conjunction with Nielsen, has developed a new means for sponsors to gauge their return on investment. The Rainbow Media Holdings service is now offering marketers a Measurement Innovation Metric, a qualitative tool assessing an advertising campaign's effectiveness across multiple networks, regardless of whether the campaign employs branded content or traditional adv...

Awkward Sponsor Plug of the Day

British rock band, Take That, held a press conference earlier today to announce their new tour with Robbie Williams sponsored by Samsung Galaxy Tab, a rival to the iPad launching in November. Apparently, it wasn't enough to have the band members awkwardly fumbling around with the product so the press conference moderator asked about Robbie Williams to "'tell us about the link up with Samsung.' ...

Sony Corp. Is Considering Future of Its World Cup Sponsorship

Sony Corp.’s European head of soccer sponsorships said the electronics maker is still looking at its backing of the World Cup as the sport’s governing body probes allegations of corruption in its executive committee. The investigation into the bidding for the 2018 and 2022 events “isn’t great” for companies in discussions about supporting the tournament, Sony’s Toby Shaw said. FIFA’s sponsors ...

Part of Trend, Knicks Sign Deal with 1800 Silver Tequila

The Knicks have signed a marketing agreement with 1800 Silver Tequila, the latest deal between a hard liquor company and an N.B.A. team. Read More >>

Hugo Plays Hoops

Hugo Boss has inked a multiyear sponsorship deal with the New York Knicks basketball team that will bring the brand significant exposure at Madison Square Garden. Tipping off at the Knicks’ home opener on Saturday, the agreement includes Hugo Boss advertising on the LED courtside signage and on the ribbon of signage that rings the second level of the arena. During fashion weeks in New York, Hug...

Washington's Bowl Game Renamed the Military Bowl

Washington's college football bowl game has been renamed the Military Bowl presented by Northrop Grumman, according to a source with knowledge of the change. Read More >>