Mo. Attorney General Calls Dish Net Sponsorship 'Deceptive Advertising'

Missouri Attorney General Chris Koster today called on Dish Network to discontinue activation that publicizes the company as the "official tv sponsor of the St. Louis Blues," because the sattelite company has not provided Blues games and other offerings to its customers for nearly a month due to a carriage dispute with FOX. In a new release put out by the Missouri Attorney General, Koster sai...

Nets Sign Sponsorship With Russian Airline, Aeroflot

Brett Yormark, chief executive officer of the New Jersey Nets, says he wants to make the Nets "Russia's NBA Home team" talks about the basketball team's sponsorship deal with Aeroflot Russian Airlines. Earlier today he announced the deal with Maryam Nemazee on Bloomberg Television's "The Pulse." Watch the Video

MoneyGram Sees Green in India w/Cricket Affiliation

Global money transfer giant, MoneyGram International, has signed a sponsorship agreement with the International Cricket Council (ICC). Per the agreement, MoneyGram will have a presence at all ICC cricket tournaments around the world during 2011-2015. MoneyGram will also be a local partner level sponsor of the ICC Cricket World Cup 2011, which takes place in Bangladesh, India and Sri Lanka. "Mo...

Spotlight Raises $2.5M To Improve Corporate Ticket Utilization

Spotlight Ticket Management has closed a $2.5 million round of Series A financing led by Point Judith Capital. Founded by former StubHub executives, Spotlight is focused on providing corporate ticket owners and sports teams with a solution that maximizes the impact of event tickets purchased by businesses. The company says that over 1000 corporations like NBC Universal and Motorola and 20 tea...

Sponsorship's Role in Retaining 'Control' in Social Media

The SP Soapbox Series features expert "in the wild" commentary from leaders in the field of sponsorship. To have your commentary featured here, email your request to info@sponsorpitch.com along with a post and two line bio. The Soapbox Series is supported by Brand Affinity Technologies new netBAT network for celebrity and sports publishers. Get free celeb content and earn ad revenue with netBAT...

T-Mobile Sponsors <i>The Rest</i> of the Miami Heat

The Miami Heat have entered into a multi-year partnership with T-Mobile USA to be the Official Wireless Telecommunications Provider of the Miami HEAT and AmericanAirlines Arena. The sponsorship includes extensive in-game features, exposure on English and Spanish radio, in-arena signage, retail promotions, social media integration, and other online elements including Presenter of HEAT.com’s TV C...

Atari Offers One Pop Warner Team Official Sponsorship Opp

This is not your pac-man loving older brother's Atari. Pop Warner, the nation’s oldest youth football, cheer and dance organization, announced today a sponsorship with Atari that will make the video game-maker's Backyard Sports Rookie Rush football game the exclusive and official football video game of Pop Warner Football. The game will be available on Wii and Xbox, in addition to PC. As part ...

Parks Look To Partnerships For Life-saving Revenue

As New York State and other communities around the U.S. announce park closings due to tight budgets, innovators like Dan Biederman are developing partnerships that boost revenue and help parks find private financing for much of their operations. Read More >> photo credit

Nashville Predators Get Official Pizza

Nashville-based, Hunt Brothers Pizza, the nation’s largest brand of made-to-order pizza in the convenience store industry, will be the official pizza vendor of the Nashville Predators and Bridgestone Arena. Through this partnership, Hunt Brothers Pizza will be served at five concession stands throughout the arena including the main entrance of the food court and Club Level. The fast-growing ...

Top Ten Questions To Ask Your Sponsorship Agency

The SP Soapbox Series features expert "in the wild" commentary from leaders in the field of sponsorship. To have your commentary featured here, email your request to info@sponsorpitch.com along with a post and two line bio. The Soapbox Series is supported by Brand Affinity Technologies new netBAT network for celebrity and sports publishers. Get free celeb content and earn ad revenue with netBAT...