How To Deliver Exceptional Value In Your Sponsorship Proposal

In part 1 of this 3 part series we looked at how to develop a sponsorship proposal that fits with the sponsor's marketing plan. Today, in part 2, we're going to look at how to deliver exceptional value in your sponsorship proposal by illustrating why your program is the very best marketing option for a potential sponsor. The key areas we'll explore... 1. Demonstrate a return on investm...

Survey Says Sponsors Want More Help With Measurement

The Association of National Advertisers (ANA) has released the findings from its latest survey titled “Sponsorship and Event Marketing Measurement” and the results indicate that nearly 75% of sponsors feel it is “extremely” or “very” important for their marketing partners to help with measurement. The top metrics desired from partners include: audience research on propensity to purchase/loyalty...

Digital Sponsorships To Exceed $2B Next Year

eMarketer expects sponsorships on digital properties to grow 24.0% to $1.90 billion this year in the US and $2.29 billion in 2014, compared to $1.54 billion last year, as more publishers focus on selling customized, “native” digital executions. The figures include spending on sponsorship ads served to any digital devices.

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Here's How Music Streamers Feel About Corporate Sponsorship

According to Nielsen’s recently released Music 360 report, 74% of music streamers feel more favorable toward brands that engage them through music giveaways, sweepstakes and sponsorships.

Media Value of BCS Title Sponsorship Pegged at $200 M

That's what Kantar says. The WPP media and marketing measurement firm recently took a look at the value that past BCS title sponsors have received from the big game using ad equivalencies and sponsorship media value, which Kantar says estimates the additional sponsorship value of this exposure by applying weights for things like media source and location. In brown is the media value for each ga...

Barclays Drops Boris Bikes

Barclays will drop its controversial bike-share sponsorship deal with Transport for London (TfL) three years early, paying only half of the £50m sponsorship fee scheduled to run through 2018. Since launching in 2010, Barclays Cycle Hire has loaned out over 26 million of the highly recognizable blue bikes. "Barclays remains committed to the sponsorship agreement signed in 2010, but the bank a...

Chip Maker Pays $25 Million To Put Logo "Inside" Jersey

California-based chip maker, Intel, is taking its 'Intel Inside' advertising campaign to a whole new level with the company's new $25 million sponsorship of FC Barcelona. Defying conventional sponsorship wisdom, Intel will

You'll Never Believe How Far This Pro Athlete Went To NOT Show A Shoe Brand

Milan striker Mario Balotelli, once dubbed the "The Most Interesting Man in the World" by Sports Illustrated lived up to the billing in Monday's tilt with Roma. According to Yahoo! Sports, Balotelli's deal with Nike may soon be coming to an end, which may (emphasis) explain why he would want to cover his shoes with newspaper headlines. Another theory is that the footballer was testing out Puma...

A Winner Emerges In Auction For IMG

William Morris Endeavor, with an offer of about $2.3 billion, is about to be the new owner of sports and entertainment marketing agency IMG. DealBook reports that the acquisition is scheduled to be announced later today. In the final round of bidding, William Morris Endeavor beat out former News Corporation executive Peter Chernin and CVC Capital as well as a bid from rival talent agency IC...