World Cup Sponsor Commits To First Carbon Neutral Activation

In a world where sports fields can transform into solar panels at the simple flip of a switch, committing a multi-million sponsorship activation to carbon neutral may not seem like that big of a deal. Still, Yingli Solar plans to become the first-ever carbon neutral sponsor of the FIFA World Cup. The Chinese company says it will offset all carbon emissions from its sponsorship activation i...

Who's Ready For The Bitcoin Bowl!?!

In an effort to move bitcoin into the mainstream, BitPay, a merchant processor of the much-hyped digital currency which just raised $30 million, has agreed to sponsor a major bowl game. The St. Petersburg Bowl (formerly Beef O'Brady Bowl) will be renamed the Bitcoin St. Petersburg Bowl for the next three years. "Our goal is to continue to move bitcoin into the mainstream and sponsoring the St...

Uber's Paramount Partnership: Hitch A Ride With Optimus Prime

To promote the premiere of Transformers 4, the popular black car service, Uber, is giving customers in select cities the chance to hail a ride with one of the lead characters from Transformers: Age of Extinction. Here's how you can roll with the Autobots this weekend:

World Cup Biter Loses Brand Sponsor

Less than one month after signing Uruguayan football star, Luis Suarez, 888poker has withdrawn its sponsorship after the biting incident that got him a nine match, four-month FIFA ban. Adidas, which also has a deal with Suarez, says it is also evaluating its £1 million partnership with the 27-year-old striker. While Adidas and 888poker distanced themselves, other brands have taken advantage of ...

Airbnb Scores Shrewd Sponsorship Deal

Amid significant opposition from the hotel industry and a slew of recent subpoenas from New York state Attorney General Eric Schneiderman, Airbnb has decided to take its case to the streets. Literally. The wildly popular accomodations sharing website has struck a shrewd deal to be a sponsor of this year's New York City Marathon, in what is the most significant deal yet in a fast growing categor...

What Happens When You Send A Paper Plane Sponsorship Proposal?

We have no idea, but one crafty sponsorship seeker is about to find out. Hat tip: Brandon Van Dyck at Dickies. Maybe the oddest request for #sponsorship I've received yet. A paper airplane. #itdoesntevenfly pic.twitter.com/0lFXLJ8u2J— Brandon Van Dyck (@brandonvandyck) July 7, 2014 What are the most creative tactics you have used to get the attention of a prospective sponsor? Did they work?

Why Nike Is Exiting One Of The Most Lucrative Sponsorships In Sports

Here's the statement from Nike, which this week signaled its intention to end the company's apparel deal with Manchester United at the conclusion of next season: Manchester United is a great club with passionate fans. We are proud to have partnered with them for the last 12 years and will continue to sponsor the club until the end of the 2014/15 season. Any partnership with a club or federatio...

Adidas Takes Victory Lap On Soccer's Biggest Stage

As their social media campaign relentlessly reminds us, Adidas, is truly #allin as the World Cup Final approaches. Being the uniform supplier to both Argentina and Germany, the German apparel maker can now sit back and watch its two sponsorship properties battle it out for world supremacy this Sunday. Look for more videos like this one just released in the run-up to the big game...

Airlines Quick To Capitalize On Cup Win

Marketers at Lufthansa, the official airline of the German Football Association (DFB), must have known it would be a somewhat awkward celebration if their team took home the hardware on Sunday. That's because competitor, Emirates, was front and center throughout the World Cup awards ceremony viewed by over a billion people worldwide. Nevertheless, as official were preparing to award the World C...

Automaker Expands Global Soccer Platform With Trio Of Deals

City Football Group, the entity overseeing sponsorships for Manchester City FC, New York City FC and Melbourne City FC has announced that Nissan will be the organization's first global partner. The 5-year deal will see the Japanese automaker become a partner of each club in the three team football network. “This innovative partnership enhances Nissan’s investment in the game of soccer which i...