Subway Offers Blank Check To Biggest Loser

Shay Sorrells, a contestant on this season of the wildly popular NBC series, The Biggest Loser, will continue on her weight loss journey, with the help of Subway restaurants. Shay began her experience as the heaviest contestant in the show’s history, weighing 476 pounds and in last night's finale weighed in at 304 pounds. To ensure the continuation of her remarkable journey, Subway restauran...

Before Playing the MAC, USF Becomes the Mac

In the apparel category, you've heard of a Nike School, Adidas school, Under Armour... but how about a Mac school? Are exclusive athletic department rights the next turf war for the computer giants? From the CC BY 2.0

Ford Rings in Two More Years of Ironman

Ford execs will ring The Closing Bell on Wall Street Friday afternoon, signaling the close of trading on the floor of the New York Stock Exchange and the renewal of Ford's title sponsorship of the U.S. IRONMAN event series through 2011. Ford Motor Company has been the title sponsor of IRONMAN since 2005. "There is a strong connection between the way in which the endurance athlete thinks ...

Links 12/09/09

Deals Beef O’Brady’s inks title sponsorship of St. Petersburg BowlFord Renews Ironman through 2011Waste Management to Sponsor the PGA's Former FBR Open in PhoenixUniversity of South Florida Athletics Gets Sponsorship From AppleSubway Extends Sponsorship With Biggest LoserColonial officials hope to extend sponsorship with Crowne PlazaITV signs up Lucozade and Hyundai for World CupThe ...

Do Properties Bear Any Responsibility for Broadcast Ambushes?

IEG's Rob Campbell talks about ambush marketing in the video below, citing an example of Verizon's Fox buy around NFL broadcasts and how it conflicts with Sprint's NFL sponsorship. We all hear lots of talk from properties about how evil ambush is, but it seems the best way for properties to "counteract" this, on behalf of their sponsors, is to stand up to their own broadcast partners an...

The Neuroscience of Art Sponsorship

Art, like all other sectors of sponsorship, is not immune from the economic downturn. But while some business shed expenses, other brands like Rolex are sticking out art sponsorships, recognizing the powerful, if not perfectly quantifiable, consumer goodwill and relationship building value that the medium can provide. But if author Robin Wright is right, the real value of art sponsorships might...

Nike Becomes Outfitter of Choice for Texas High Schools

In the first deal of its kind between Nike and a statewide high school governing body, the apparel and equipment-maker has agreed to become the official sponsor of Texas' UIL. Though Nike will offer discounted apparel and equipment to the UIL's 1,300 member schools, each high school will still retain the right to choose their own apparel, including competing brands. From Today's American-Sta...

Is The Sponsorship Marketplace Corrupted?

The sports marketing industry has been ripped pretty good this year from lawmakers to late night talk shows, but few go so far as to call it the "the last sanctioned bases of corporate corruption." In what we can assume, will be a pretty controversial piece, zoo and acquarium industry veteran Rudy Socha ripped the sports industry in a recent post for everything from pumping demographics to bu...

Links 12/10/09

Deals Kymco USA named Official Scooter and ATV of NHRAFarm Bureau Insurance ends sponsorship of Joe Gibbs RacingNike Becomes Outfitter of Choice for UIL's 1,300 Texas High SchoolsSwimsuit-maker, Tyr, Announces Multi-Year Partnership with USA Triathlon Tennessee Toyota Dealers To Serve As Title Sponsor For East vs. West Tennessee Classic TrendsWorld Yacht Racing Forum debates spor...

Could Tiger Woods Be A Good Thing For Event Sponsorship?

If you want to play the sports marketing game, there's really only a few options in town; the primary two being partner with an event property or create an endorsement deal with a recognized athlete. Well before the Tiger situation, brands were moving away from one-off athlete endorsements and allocating more of their marketing spend to other forms of more measurable media. Add on to that the...