Property of the Week: CIT Postseason Tournament

Interested in tapping into the unrivaled passion and spirit of post-season college basketball in March? The season just started but, now's the time to start thinking about 2010 opportunities like the CollegeInsider.com Postseason Tournament. What is the CIT... The CollegeInsider.com Postseason Tournament is a single-elimination men’s Division I college basketball tournament. The CIT consists ...

Links 11/13/09

TD Bank Renews Philadelphia International Cycling ChampionshipsToshiba signs as sponsor of England football team Deutsche Bank Signs Five-Year Sponsorship Accord With Art HKCredit Suisse Signs Roger Federer to Long Term DealNissan's Cube Gets Supporting role in Crash & Burn Yi Jianlian helping Nets take their marketing to China Univision Becomes a Premier Spanish-Language Content Partne...

TD Bank Renews Philadelphia International Cycling Championships

TD Bank has renewed its title sponsorship of one of America's biggest cycling events, according to mybanktracker.com. Without a title sponsor yet confirmed and running a mounting debt load, the Philadelphia International Championships' future was highly uncertain. TD Bank has renewed under a three year contract for the TD Bank Philadelphia International Championships. The event has gone thr...

What is Txstation?

We've been hearing a lot about txtstation, which is a mobile marketing company aimed at specializing in the sports and entertainment space. Txtstation has been around for a while, but in recent months, the company has cut deals with several professional teams including the New York Mets, Miami Dolphins, Phoenix Coyotes and Phoenix Suns to name a few. So what is Txtstation? Txtstation aims to ...

Credit Suisse Signs Roger Federer Thru '19

Credit Suisse has signed a long term partnership with tennis superstar, Roger Federer. According to the Credit Suisse website, "Roger Federer and Credit Suisse have many traits in common, including their Swiss roots, a commitment to quality, the pursuit of excellence, and an outstanding reputation at home and abroad." The American Chronicle reports the deal is for 10 years, but financial term...

America's Hottest Brands

Consumer spending may have gone cold in 2009, but that didn't stop these marketers from turning up the temperature. Ad Age chooses the upstarts and established brands that are setting the pace for innovation -- and getting results -- right now. Continue reading >>

Goin' Rogue

Late last week, on my way to a 9 a.m. meeting, I encountered two rogue sponsorship programs, one by Clear and one by Chase. Clear, a brand I'd never heard of but which evidently really likes green, had taken over a park, locally known as Love Park, that Philadelphians both love and hate. We love it because it's pretty, has a great fountain, but we're wary because of its past – the City cracked...

Nationwide Dots the R-O-i With O.S.U.

If you're an Ohio State fan, you've probably always wanted to follow in the footsteps of Woody Hayes, Bob Hope and Jack Nicklaus and dot the "i." Nationwide Insurance, the official insurance sponsor of Ohio State athletics, launched a clever social media campaign this season that invited fans to dot the "i"... online. The campaign centers around OnYourSideline.com, an interactive micro site th...

The Six Most Memorable Press Conferences

Second guessing is an art form, practiced in pre-season media days and perfected in the post-game press conference. In case you fell asleep thinking the Patriots had SNF in the bag, you're kicking yourself for missing an epic finish and, in the opinion of most, a blunderful playcall at the hands of Pats coach, Bill Belichik. As press conference sponsors, Covidien and Dunkin Donuts, were the r...

Is Aggregating Rights A Smart Strategy for Nascar?

Despite some recent notable deals, there's still a lot of pain across NASCAR team race shops. The growing frustration is leading to increasingly louder calls for a new model. Does NASCAR have a responsibility to broker and/or steer companies interested in commercial opportunities with the sport toward teams? That's the question that Josh Corder of bleacherreport.com asks. Corder writes: In...