Product Launches Offer Oppty To Pitch

When properties see new product launches at big companies, they should be licking their chops right? Afterall, you have to spend money to make money (and build a new brand!). The trouble for sponsorship sales, is not necessarily in convincing companies to spend around product launches, but finding out about them and pitching to their goals, in the first place. When a product gets introduced to...

Supplier vs. Sponsor; Loophole for Cig Co's?

Does the delineation between sponsor and supplier offer a loophole for cigarette manufacturers, banned from advertising and promotion in most countries? That's what government officials in New Zealand are asking, according to the New Zealand Herald. At issue is whether companies like Philip Morris and British American Tobacco have circumvented NZ's Smoke-Free Environments Act of 1990 by obtaini...

It's That Time of the Year Again!

Yes.. the holiday season is approaching, but more importantly it's spend it or lose it time (otherwise known as Q4) for some marketers and agencies. In Rockefeller Center, the tree is going up and the rink is packed, but the spend it or lose it mentality is what brings real cheer to the eyes of many properties. These gifts, however, aren't always 'no strings attached.' In case you're not fami...

NFL Nixes Capt. Morgan Guerilla Attempt

Pretty much every property has dealt with ambush marketing attempts, but rarely do these attempts actually make it onto the field of play. Rarely may have happened during Monday night's Eagles-Cowboys game, according to a report from Yahoo Sports' Charles Robinson: In hopes of raising brand awareness, Captain Morgan intended to offer lucrative charity contributions in exchange for each instanc...

Applause Please

Stand up and give these agencies and service providers a big fat round of applause. Or better yet, click the links below and find out what they are all about. Whether you need help selling, finding, activating or measuring sponsorships; the SponsorPitch service providers database will feature targeted product and service solutions to your sponsorship needs. If you like what we're doing,...

Links 11/12/09

Super Bowl XLV host group working to meet fundraising goalsMohegan Sun bets on arena's concert draws Mastercard Signs Rugby Sponsorship3M Expands Nascar SponsorshipKicker Performance Audio sponsors Surfing America Nets Secure CURE for Auto Insurance CategoryArkansas Razorbacks switch from Adidas to NIKEVirgin group sponsors Sydney Mardis Gras

Got Milk?

As cycling events like the Tour of Missouri struggle to meet sponsorship goals, another cycling event has met its match, in milk. The Wisconsin Milk Marketing Board will return as the presenting sponsor of the Tour of America’s Dairyland pro cycling event in 2010, tentatively scheduled for June 17-27, 2010. “We are thrilled to have Wisconsin Milk Marketing Board back with us for a second year...

Activation Tactic of the Week

Are you looking for new ways to make an impact on race day? Are you looking for ways to use sports to drive home fuel efficiency messaging? As brands look for creative ways to leverage endurance events, many should take a page out of Volkswagen's playbook for the 2009 Chicago Marathon. Volkswagen was looking to promote the 42mpg fuel efficiency of the Jetta TDI Clean Diesel vehicle and decided...

New Nascar Model Opens Opps to Small Biz

You would not be alone if you haven't heard of internet start-up, Juggle.com. But thanks to a new sponsorship, you and many others may be seeing the recently launched online facts and information provider at Phoenix International Raceway on ESPN2 this weekend. In years past, you might chalk the marketing play up to a VC-infused promotional hail mary, but in this instance it's smart, opportunis...

Global Domination, One Sponsor at a Time

Is there an NBA team that is better positioned to tap into the sponsorship coffers of multinationals than the New Jersey Nets? The Nets last season acquired Chinese rising star, Yi Jianlian, will broadcast more than half of their games in China and now have a Russian billionaire as their majority owner. From the looks of things, the international outreach is paying off. Today, the Nets announ...