Links 12/07/09

Iditarod loses $1M in FundingiShares Cross-Promotes Cirque du Soleil and Discovery MuseumJelly Belly extends cycling team sponsorship two years Broadcasters Tap Apps for New RevenueMercedes to sponsor AEG arena in China; likely to announce 10-yr deal for $280-million Shanghai venueNestle Swaps Virgin Marathon SponsorshipDemolition Sponsorship On Tap for Texas Stadium?8 Event Strategy...

Live Nation and Waste Management Launch Recycling Rocks

Live Nation, the world's largest live music company, and Waste Management, Inc. the largest waste services provider and recycler in North America, announced today a multi-year sponsorship agreement to make music "greener." Under the agreement, Waste Management becomes the official waste services and recycling sponsor of 66 Live Nation venues across the country. Waste Management will be pr...

Milk Markets With Gannett's HighSchoolSports.net

Hyper-local sports content is getting a lot of attention for start-ups ranging from statistics (maxpreps.com to social networks (takkle.com) to streaming events (yoursports.com). So it stands to reason that old media would seek to leverage existing infrastructure and put significant resources behind their own hyper-local sports site as Gannett has done with HighSchoolSports.net, where more tha...

New MLS Team Tests Market For Jersey Sponsorship

While other professional sports leagues debate the merits of jersey sponsorship, MLS, like its across the pond counterparts, is fully committed to the practice. One team still in the market for a jersey sponsor is the newly launched Philadelphia Union, the Philadelphia Inquirer writes. The Union won't begin play until April 2010, but the search is on for a shirt sponsor. The MLS minimum for...

Video: Social Media's Affect on Sponsorship

How are properties and brands planning, activating and measuring social media for their sponsorship campaigns? Amy Martin at Digital Royalty, Ben Sturner of Leverage Agency and Bob Gearing of the Staten Island Yankees take on that topic in this panel at yesterday's Sports Networker Summit in New York. Watch live streaming video from sportsnetworker at livestream.com

Nordstrom Shows Crazy Love for Michael Buble

Nordstrom will be the exclusive U.S. sponsor of Michael Buble's 2010 "Crazy Love Tour." The tour is in support of Michael Buble's recently released CD, "Crazy Love" which debuted at No. 1 on Billboard's Top 200 Chart. As the presenting sponsor of the 2010 U.S. "Crazy Love Tour," Nordstrom will provide Buble's concert tour wardrobe including suiting and other fashion apparel. In addition, N...

Stay Out Of The Rough

Don't let this happen to your sponsorship. There are plenty of agencies and services out there that can make your life easier. Whether you need help selling, finding, activating or measuring sponsorships; the SponsorPitch service providers database will feature targeted product and service solutions to your sponsorship needs. If you like what we're doing, please take a few minutes to ...

Links 12/08/09

Deals Nordstrom partners with Michael Buble for U.S. TourInternational Polo Club Palm Beach Announces New Sponsorship Agreements With Nestle and OthersConcord Pacific Becomes Official Supplier to Vancouver Winter GamesAMI Graphics Renews with MInor League Baseball as Official Signage PartnerFC Barcelona secures seven-figure, three year investment from Turkish AirlinesDunkin Donuts an...

Corporations Aren't Evil

A recurring attitude I sometimes hear among nonprofit leaders is contempt towards the corporate sector. Actually it's contempt mixed with self-righteousness. Some individuals are of the belief that corporations are the ruin of society – greedy, destroying the environment, exploitative of workers, profit-mongering, etc. Yet, many of these same individuals are curious about corporate sponsorsh...

Foursquare Launches Cause Marketing Leaderboard

The big news so far this week is that location-based social network, Foursquare, has sold its New York leaderboard to Pepsi. And all for a good cause. For every point added through December 13th, CampInteractive, which empowers inner-city youth with technology skills and mentoring, gets four cents. This could mean up to $10,000 for CampInteractive. It’s hopefully the beginning of a long l...