Sponsorship to the Super Rich Pays Off For Ulysse Nardin

Only two months since the last Monaco Yacht Show, organizers have finalized the renewal of Ulysse Nardin's official sponsorship for 2010. The Swiss watchmaker began its support of one of the largest gatherings of the world's billionaires last September, which gave the company exclusive exposure to some of the world’s most elite professional and private clientele at this year's event. ...

Best Sports Billboard Themes of 2009

Brian Gainor of Partnership Activation compiled a top 10 list of the best sports billboard themes of 2009. The deck is filled with a collection of tremendous out-of-home marketing ideas that will help you grow your brand. With billboards becoming an integral part of the marketing mix, this is a must-see! 10 Best Sports Billboard Themes Of 2009View more presentations from Brian Gainor.

A-B/InBev Gets Local With World Cup Sponsorship

In 2006, German football fans protested when Budweiser debuted as the official beer of the World Cup. With InBev acquiring Anheuser-Busch in 2007, the combined beer giant plans to take a more local approach to 2010 by designating little known eastern German label Hasseröder, as the official beer of the 2010 World Cup in Germany. From Spiegel Online: After reportedly paying $40 million t...

Links 12/04/09

Sponsors Should Be Happy With World Cup DrawCountdown to kickoff on for ACC’s big game in CharlotteSIA to be official airline of Youth Olympic Games Monaco Yacht Show renews superyachting sponsorship with Ulysee NardinEast German Brewer Wins World Cup NodUSTA confirms local tennis event likely headed from Indy to Atlanta

Tiger Sets New Record for Comments on 'Sponsor Thank You' Post

Despite a hectic week, Tiger Woods took time out to thank Chevron, the title sponsor of last weekend's tournament benefiting the Tiger Woods Foundation. Really, the least he could do after skipping the tournament, a move that that some experts said would cost the tournament 40% of its viewership. Given Tiger's recent driving record, Chevron might be better off as such. The "Tiger-less effect" m...

How To Get Sponsor Referrals

Nothing "sells" your sponsorships better than a happy sponsor. And of course nothing makes a sponsor happier than having their expectations met. So first order of business here is to make sure that you're taking great care of your existing sponsors. (Let me ask you – do you even know what their "expectations" are? Hmmm… good question, eh? Well ... there's not time like this moment to have a ...

7 Social Media Tips for Sponsorship Sales

Marketers, and especially sports marketers, in my opinion are vastly more educated in social media than the majority of other professions. 99% of the talk about social media, however, is on how it can be used to market to consumers. Are there social media tips and tricks sponsorship pros can use to better support their sponsorship case to potential corporate buyers? You bet… and they’re const...

Demolition Sponsorship for Texas Stadium?

One stadium that didn't get naming rights dollars on its way up, may get them on its way down. The Dallas Morning News reports that the Irving Convention and Visitor Bureau has gained city approval to negotiate sponsorship of Texas Stadium's demolition next Spring. From The Dallas Morning News: "A major food company wants to sponsor the event and turn the right to push the detonator into...

Client Service in 17 Seconds

Thinking about getting into a team's client service division? Watch this: via Lyndon Morant

iShares Cross-Promotes Property Relationships

In celebration of iShares 529 Plan’s new sponsorship of the Museum of Discovery, Blackrock-owned ETF company has invited its longtime partner Cirque du Soleil to perform at the iShares debut with the Museum. In keeping with their mission of igniting a passion for science, Museum experts will educate attendees on the science behind circus acts. “iShares is proud to be a sponsor of the Muse...