Who's Keepin' Time?

It's not easy - or cheap - to fix giant city clocks. Take the case of AT&T today announcing that it plans to sponsor the landmark clock on Pittsburgh's Duquesne Brewery, which has been through a host of sponsors including Duke Beer, Stroh's, WTAE-TV and most recently, Equitable Gas. The clock's previous sponsor Equitable Gas decided not to renew and the clock has sat stuck for sever...

FanCar Poll - Vote!

Our FanCar post has elicited some considerable interest and curiosity in the possibility of crowdfunding sponsorship around NASCAR. Some have said it is a great idea, while others have shown skepticism. We figured we'd check the pulse to see what you guys thought about this model. Will it work? Check yes or no, and feel free to drop a "why/why not" in comments below. FanCar - will it...

IPG: Octagon Sees Q3 Growth, 'Modernizing the Event Business'

Global advertising firm Interpublic Group (IPG) reported disappointing Q3 results earned $17.2 million, in the period, down from $38.7 million, on revenue of $1.43 billion, an 18% drop. Results aside, Interpublic CEO Michael Roth seemed bullish on event marketing, and in response to one analyst's question on measurement of which, Roth specifically talks about how they're modernizing the busin...

Links 10/28/2009

ING extends title sponsor deal with NYC Marathon 3 years to 2013Balancing Sports' BooksSouthwest to Continue as Celtics Sponsor Live Nation Signs Justin Timberlake's 901 Tequila to SponsorshipRenault F1 begins revival with new sponsorship dealSouthwest Airlines Signs 2 Year Sponsorship with Denver NuggetsBobcats: Sponsorships are up, ticket sales steadyBosco Sports Signs As Sochi 201...

USI Locks Down Insurance Category in Boston

Kraft Sports Group has inked USI, a growing financial services and insurance firm, has the official insurance broker of the Patriots and Revolution. USI will get exclusive use of the Patriots and Revolution logos in its promotional campaigns and also get access to "unique hospitality and relationship-building opportunities through its partnership with The Kraft Sports Group." "We are plea...

Sponsored Routes May Offer New Opportunity

The travel industry and specifically airlines, like AirTran, have always been great about activating as a sponsor. But aside from the in-flight magazine, one has to wonder if cash-hungry airlines could do a better job of monetizing their assets to other marketers, as a property. Enter online poker operator, ChiliPoker, who wants to make a name for itself in a crowded category and has becom...

Sponsorship for School Websites

While much has been said about sponsorship of in-school assets like stadiums and curriculum, the most obvious of revenue generating assets has until now been overlooked, websites. School administrators are neither sponsorship salesmen or web specialists, and Sponsor-ed believes that creates an opportunity. Currently only available in Australia, Sponsor-ed is setting out to help provide...

Bad Break for Best Buy?

Less than one day after word circulated that Best Buy is expected to sponsor the NASCAR Sprint Cup car #43, its driver A.J. Allmendinger has been charged with a DUI according to AP reports. Best Buy sponsored Elliott Sadler's #19 car this year, and is expected to move to the #43, while Sadler's car will be sponsored by Stanley Tools. Yesterday Nascar.com wrote "by moving Best Buy to the ...

Emerald Nuts Sponsors 'Final Five' at ING NYC Marathon

The Emerald snack nut brand will appear in this weekend's ING New York City Marathon when runners need it the most - the final five miles. Diamond Foods announced today that it is sponsoring the final five miles of the 2009 ING New York City Marathon to reach thousands of runners and millions of spectators with its natural energy message. When runners reach mile 23, just as they turn int...

Inside the Office of a Sports Marketer

What's it like to work in sports and experiential marketing? Courtesy of BrillStreet.com's Chicago Gen Y Top 50 ranking, we got a look at a few of Chicago's workplaces. First, checking in at #13, experiential agency, Marketing Werks. Next up, sports marketing agency rEvolution at #13. and finally, how about a property - The Big Ten Network: