Pilot Pen Will Not Renew in New Haven

The New Haven Register today reports that Pilot Pen will not renew title sponsorship of the professional tennis event in New Haven following the 2010 tournament. The sponsorship, estimated to be worth $1.4 million a year, began in 1996. “We have enjoyed being the title sponsor of the Pilot Pen Tennis tournament” said Dennis Burleigh, President and CEO of Pilot Pen Corporation of America in a...

Welcome to the Happiest Place on Earth!

It's a common thought in sports circles that the Sports Industry owns the "cornerstone" on sponsorships and perhaps they do. But I dun'no … I think I may have met the Industry's match this past weekend when I took a trip through the Magic Kingdom ... Disneyland! Wow – all I can say is that the happiest people within the "Happiest Place on Earth" – must be the sponsorship accounting people tu...

Sprint Dials Up Real Housewives

Bravo has partnered with Sprint as the first ever 360° multi-platform sponsor for “The Real Housewives” encompassing an on-air, online and mobile presence for the fifth season of “The Real Housewives of Orange County,” airing Thursdays on Bravo. Sprint will have a weekly on-air presence via tagged tune-in spots and billboards. Sprint will also be the exclusive sponsor of a weekly online web...

Tapping the Green Category of Green Sponsorship

In many cases, new sponsor assets are created in response to a sponsor need or a property/fan necessity. Given the consumer's growing appetite for cause relationships and increased pressure from environmental activists, green sponsorships have the potential to accomplish both. But green sponsorships don't come without hurdles. Often times they deal with never before seen sponsor assets and ...

Links 11/10/09

The Pizza Hut Invitational High School Hoops Tourney Has Renewed Its Title SponsorshipAirTran Airways Takes Flight With the Marquette Golden Eagles Ads inside nets: Giving new meaning to 'biscuit in the basket'Sprint Signs Integrated Deal with Bravo's Real Housewives'Last call' for Budweiser dragster at season finaleIndyCar's Sarah Fisher Signs Extension with AAANASCAR addresses needs ...

The Devil's in the Details

By the time you read this posting, we'll have just returned from our trip to Baltimore, MD and several days of "final walk-thru" meetings with all the various partners, hosts, suppliers and coordinators of our upcoming 2010 National Sports Forum conference (www.sports-forum.com). It won't be long now – in fact, we're just about exactly three months away from "Show Time"! This will be my seco...

ESA Offers Guide for Sponsorship Sales

Karen Earl, Chairman and Founder of U.K. sponsorship consultancy, Synergy, says sponsorship works best when a mutually beneficial partnership is agreed. With this premise as a foundation, the European Sponsorship Association (ESA), of which she is also Chairman, has released an introductory guide for rights holders seeking to secure sponsorship. The 23-page guide is aimed at small organizat...

Sponsorship Professionals Gone Wild

How do you take your mind off a souring sponsorship environment? How about a little Tony Robbins! Check out this YouTube clip posted by Jason Peck from last year's annual IEG conference in Chicago. Let the good times roll..

Ready Brew, Set, Go

What do Starbucks' new Ready Brew product and racing have in common? Race fans at this weekend's Phoenix Sprint Cup event are about to find out. Earnhardt Ganassi Racing with Felix Sabates and Starbucks plans to provide NASCAR fans attending this weekend’s race with a taste of Starbucks VIA Ready Brew. Beginning Friday, Nov. 13, the thousands of NASCAR fans in attendance at PIR should b...

Links 11/11/09

3M Expands Nascar Category ExclusivityMohegan Sun gets naming rights to Northeastern Pennsylvania arena Starbucks Via Ready Brew to sponsor Truex Jr. this weekendBank of America is Closed for Veterans Day, But Still Hard at WorkMiami Heat: Sponsor sales better than anticipatedCoke's Sponsorship of London Tube Runs into ProblemsKaiser Permanente to Title Sponsor Denver's Colfax Marathon...