Guinness Premiership Lands QBE Sponsorship

Insurance and a league so closely tied to alcohol might seem like a strange mix, but business is business. QBE has signed a sponsorship with Premier Rugby (Guinness Premiership) in an effort to raise the firm's profile across Europe. The agreement, which starts immediately and runs through to the end of July 2012, will see QBE's name and logo appear on the 12 Guinness Premiership clubs' shirt...

Links 10/20/2009

Changing things up. In lieu of Deal Flow, we'll now be wrapping each day up with a collection of links to the most talked about sponsorship stories of the day. Links 10/20/2009 Garmin extends team sponsorship to 2013 Thomas Cook becomes sponsor of 2012 London Games Nascar: Aflac judged top 'Business to Business' partner Delta Lands at MSG; MSG's first 'Signature Partner' MLS remains well-...

Event Marketer Countdown Highlights

Event Marketer is making the rounds with a seven-city tour, which at each stop shares 103 event marketing trends and case studies. The Event Marketer Countdown made its way to Chicago today and sponsorship veteran, Angie Zigrossi, graciously agreed to share her cliff notes from today. Here goes.. Highlight #1 Technology was in 90% of case studies presented - Example Dunkin' Donuts use of Jagt...

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Coca-Cola Raises Point-of-Sale Activation

Coca-Cola reported earnings of $1.896 billion (as comparted to $1.890 billion y/y), but 6% lower revenue, in some part due to foreign currency exchange. In this morning's Coca-Cola Q3 conference call, Chairman & CEO Muhtar Kent, offered up three partnership strategies that the company is applying to fight the headwinds of slower consumer spending, specifically at point of purchase: "I also...

Deal Flow 10/14/09

Disney and Raytheon unveiled a new exhibit at Innoventions at Epcot, which will let students design and experience their own ride using math fundamentals. Deal of the Day >> Full Story Deal of the Day - Vote! Epcot/Disney & Raytheon - Good deal?(trends) Bonnier Corp.'s Parenting Group, publisher of Parenting and Babytalk magazines, and National PTA, the country's largest child advo...

Now Comes the Tough Part.

After an 0-5 start, there may not be much the Tennessee Titans are ahead of at the moment, in the NFL standings, but they were well ahead of the curve on one thing: the still nascent practice of jersey patch sponsorship (state-side at least). Along with lottery deals, practice jersey sponsorships have become one of the hottest topics in NFL sponsorship this year. You'll recall that the pheno...

Raytheon Unveils Sponsored Epcot Exhibit

Think you can design a better ride than the experts at Epcot? Now you'll have a chance thanks to the defense and government technology company,Raytheon. Today Disney and Raytheon unveiled a new exhibit at Innoventions at Epcot, which will let students design and experience their own ride using math fundamentals. Sum of all Thrills lets park guests custom-design their own ride using mathematic...

Labonte Told to Watch His Bumper This WKD

When NASCAR comes home to Charlotte on Oct. 17 for the NASCAR Banking 500, Bobby Labonte will have more people on his tail than any other driver on the track – literally. More than 13,000 names of people affected by breast cancer will be featured on the rear of Labonte’s pink No. 96 as part of a breast cancer awareness program with his sponsor Ask.com. The search engine transformed its homepa...

McHugh Leaves A-B Sponsorship Position

The St. Louis-Post Dispatch is reporting that "Mark Wright has been promoted to vice president of media, sponsorship and activation at Anheuser-Busch, replacing Dan McHugh," who left the company on Monday and served less than a year in the position. McHugh replaced Tony Ponturo as A-B's lead sponsorship decision-maker after Ponturo left the company late last year.