Would You Eat This Ad?

This new print ad from Fanta asks magazine readers to literally tear off a piece and try the new extra orange Fanta flavor. The flavored, edible ad was created by Ogilvy One. Hat tip, Business Insider. #activationstag

DISH 'Skips' Daytona Ad Buy In Favor of Car Sponsorship

Claiming that FOX is refusing to let it air ads for its new ad skipping technology, DISH this past weekend circumvented the network's authority by putting its ad directly in the race via a sponsorship of Leavine Family Racing’s No. 95 Ford Fusion piloted by Scott Speed. As you probably know, FOX, ABC, NBC and CBS are currently embroiled in a legal battle with the Colorado-based company over it...

NSFW: Kanye West Sings Love Song To Corporate Sponsorship

In case there was any doubt how much Kanye West cares for the business part of the music business, this 10-minute ballad to corporate sponsorship will put all doubts firmly to rest. The transcript of Kanye's post Valentine's Day song tirade from a recent London show can also be found here. As highlighted in the LA Times, the centerpiece of the rant went something like this: "...

Live Nation Reports Strong Results From Sponsorship

Live Nation Entertainment today announced an 8% increase in revenue for the year, crediting sponsorship for being one of the company's primary growth drivers. Despite the bump in overall sales, Live Nation nearly doubled its net loss, losing $159.7 million due to write downs and costs associated with the departure of Chairman Irving Azoff. On the sponsorship front, revenue was up 7.4% for t...

Home Improvement Retailer Extends Jimmie Johnson Deal

The world's second largest home improvement retail chain, Lowe's, will continue its sponsorship with Hendrick Motorsports, a partnership that dates back to 2001. The renewal adds two years to one of the most successful sponsorships in NASCAR with Lowe's retaining the full-season primary sponsorship to the No. 48 NASCAR Sprint Cup team and five-time series champion Jimmie Johnson for 2014 and 2...

Hot Wheels Creates "First Twitter-Activated Vending Machine"

Weather Channel Reconfigures Bus Stop To Shower On Commuters

This is what happens when a new weather app has too much time on its hands. The sprinkler enabled bus stop below, created by Iris, was recently used to promote the Weather Channel's brand new android app, which claims to push more precise weather updates to your phone. Hat tip, PSFK.com. #activationstag

JWT Launches Pop-Up Ad Shop at SXSWi

You've heard of a pop-up shop, but how about a pop-up agency? Global ad agency, JWT, yesterday announced that it will launch Walter, a five-day pop-up agency at this year’s SXSW interactive in Austin. Walter will work with start-ups at SXSW from March 8th-12th "to develop a customized brand campaign for one or two chosen start-ups." The Walter team includes a collective of creative and strategi...

New Sports Network Aims To Challenge ESPN

There will soon be a new game in town when it comes to sports programming. Rupert Murdoch's News Corporation is remaking motorsports network, SPEED, into Fox Sports 1, a 24-hour sports network aimed at challenging the Bristol, CT-based "worldwide leader." "On Tuesday, Fox will announce its intention to start Fox Sports 1, an all-sports network, in August," writes the New York Times. "The cha...

How Scale And Smarter Hiring Created A $250M Sponsorship Juggernaut

Over the past few weeks, Live Nation CEO MIchael Rapino has been on the spring conference circuit talking up the company's sponsorship prospects. And there's a good reason for that. Despite reporting a $163 million loss in 2012, the sponsorship business reported impressive growth recording $164 million in profit on $248 million in revenue. In two of his most recent conference presentations, ...