Sen. Harry Reid: USOC Should Burn Ralph Lauren's Olympic Uniforms

Courtesy of CNN:

Ralph Lauren Commits To Making 2014 Team USA Uniforms In USA

In response to the controversy over this year's Team USA uniforms being made in China, Ralph Lauren announced on Friday that it will commit to producing Team USA uniforms for the 2014 Winter Olympics in the USA. Last night, Ralph Lauren officials released the following statement: "For more than 45 years Ralph Lauren (NYSE: RL) has built a brand that embodies the best of American quality ...

SAT Administrator Puts Sports Sponsorship To The Test

The non-profit New York-based organization best known for administering the SAT test has found a new first in its 120+ year history. The College Board has signed its first-ever marketing partnership with a professional sports team. The deal with the New York Liberty will run through the end of the WNBA season. "Post-secondary education has never been more important - both for personal succes...

[VIDEO] Pelé Delivers For Team's Pizza Partnership

On behalf of his former team, Santos, one of the greatest soccer players of all time recently turned pizza delivery boy for a night. In the viral video below, Pelé dresses up in the pizza company's uniform, answers phones, prepares pies and then makes deliveries to unsuspecting customers. #activationstag

Sponsored Wifi Coming To More Malls

Nearly 200 million American adults visit a mall each month, staying an average of 1.3 hours per visit. Thanks to a new partnership that will bring sponsored-wifi to more malls across America, brands will have another avenue interact with this audience. With sponsored wifi becoming a norm at many public venues, it's no surprise that malls are next up. The partnership between, Cloud Nine, whi...

Check Out MINI's Awesome New Underdog Ad

BMW's MINI USA, a Team USA sponsor, is pulling for the upset this Olympics. No stranger to clever marketing, the brand just released this new ad, with accompanying Facebook promotion, which asks MINI fans to share their own underdog stories, encouraging us all to "get out there and WIN SMALL." More on the promotion from MINI USA: "Small is feisty. Often underestimated, but rarely int...

Brand Tracker App Pits Olympic Partners In Virtual Race

Getting dizzy from all the reports of which brands are making the most of their sponsorship rights? A new interactive infographic from social video platform, Unruly Media, puts a fun twist on measurement by pitting official sponsors against each other in a race for Olympic glory. Behind the cutesy interface there is some science. Brand Tracker keeps tabs on the total number of shares across Fac...

Study: 20% Of The Fortune 500 Invests In NASCAR

A new analysis by NASCAR revealed that more than 20% of the Fortune 500 invests in NASCAR in some form or fashion. The study looked at companies that sponsor teams, tracks, and the sanctioning body or are media partners and found that 114 Fortune 500 companies invested in NASCAR in 2012. "Some of the world's most profitable and successful corporations chose NASCAR to help drive their busine...

Coachella To Set Sail With Beer Sponsor Already Aboard

If you've ever dreamed of going on a water slide at sea while listening to your favorite live music, you now have that opportunity. One of the most popular summer music festivals in America is taking to the high seas with a unique new concert cruise format unveiled yesterday. The organizers of the The Coachella Valley Music and Arts Annual Festival will set sail with S.S. Coachella in December ...

VIDEO: Adidas Activates Soccer Partnership With Fitting Room Prank

Adidas earlier today rolled out a viral video in which it installed a a fake fitting room inside Amsterdam's Ajax Experience, the retail store of Netherlands' football club, AFC Ajax. Fans trying on the new adidas jersey were in for quite a surprise. Definitely worth the watch. H/T: Andy Plas and 101greatgoals.com #activationstag