[VIDEO] Tennis Player DQ'd From Final After Smacking Nike's Sponsor Signage

You'll never believe how the Aegon Championships at Queens Club ended earlier this morning. After winning the first set and only three games from the championship, David Nalbandian was DQ'd during his finals match with Mario Cilic thanks to this play. It was a disappointing end to a great tournament, not only for the fans, but for the title sponsor, Aegon, which pays about £5 million p...

AmEx Makes Air Travel Easy With Latest Partnership

American Express and Toronto Pearson International Airport today announced an innovative new collaboration that will allow the financial services company to both promote its brand and improve the customer experience at Canada's biggest airport. 33 million travellers pass through Toronto Pearson every year and the average visitor spends 2.5 hours in the airport. The multi-million dollar pro...

Huh? Major QSR Appoints Itself 'Official Sponsor of the Sun'

Nevermind rule #1 of sponsorship (don't sponsor something that kills thousands of people each year), according to this cheeky press release the sun now has an official drive-in. Sonic Drive-In isn't the first brand to use the faux sponsorship thing to generate awareness. It may sound strange without a cause angle as there is in other cases such as Intel ("sponsor of tomorrow") and the American...

Soccer Player Gets World Cup Suspension For Underwear Ambush

Update: Paddy Power says it will pay Bendtner's €100,000 fine Denmark striker Nicklas Bendtner has been banned for one match and fined €100,000 by UEFA for what it is calling "improper conduct" following the celebration around his game tying goal at last week's Group B match against Portugal. The suspension applies to the next 2014 FIFA World Cup match, including the qualifying competition,...

Luxury Transport Startup Sponsors Rides For IM Teams To/From Games

If you live in San Francisco Bay Area, New York City, Los Angeles, Seattle, Chicago, Boston, Washington, D.C., Vancouver, Toronto, Paris or Philadelphia, you've likely heard of the uber hot on-demand car service start-up, Uber.com. Despite having raised nearly $45 million in venture funding, the company is still a scrappy start-up when it comes to marketing. This summer, Uber in Chicago is runn...

Fast Casual Chain Bills Itself As "Unofficial Sponsor of Summer"

Less than two days after Sonic announced itself as the "official sponsor of the sun," fast casual competitor Boston Market is billing its brand as the "unofficial sponsor of summer." Full release below. To celebrate the official start to summer, Boston Market today launched a campaign featuring new, exclusive offers from June through August to position the brand as the "Unofficial Sponsor ...

ISP Promotes "Screaming Fast" Internet With Rollercoaster Sponsorship

St. Louis-based Charter Communications recently came up with a unique way to promote its "Fastest ISP in the Nation" promise. It has teamed up with Six Flags Over Texas to rebrand the Flashback Roller Coaster, one of the park’s most popular rides. Messaging on and around the ride promotes the company's high-speed cable, phone and internet lines using the tagline "Screaming Fast Internet!" ...

New NBA Champ Mario Chalmers Has One More Game To Play

For the past month fans have been uploading photos and descriptions of why their home court deserves an “arena-style” upgrade to Facebook. Spalding, the official basketball supplier of the NBA, is behind the promotion which will soon award one winner with a driveway upgrade and a game of one-on-one with newly crowned NBA champion, Mario Chalmers. Once the makeover is done, the winner's home...

Check Out Nike's New LeBron Ad: The Ring Maker

Minutes after winning the NBA championship, Nike Basketball dropped this awesome ad... #activationstag

Here's One Of The Nike-Sponsored Tweets That Ran Afoul Of UK Ad Standards

One of the world's top sports marketers has become the first company to have a Twitter campaign rebuked by the UK ad watchdog, the Advertising Standards Authority. The tweets from english soccer players Wayne Rooney and Jack Wilshere ran last January, with the ASA recently ruling that both tweets were not obviously identifiable as marketing communications. "Nike fell foul of the rules w...