Intrepid Gets Sponsor For Space Shuttle Arrival

The Intrepid Sea, Air & Space Museum has signed Time Warner Cable as an official sponsor of Space Shuttle Enterprise’s 2012 arrival into New York City and of its Space Shuttle Pavilion home currently being built on top of the museum’s flight deck. The sponsorship announcement coincides with the Enterprise’s current voyage via a pulled barge from JFK Airport to the Intrepid. In addition ...

Watch This Stunning Projection Instillation Turn Architecture Into Art

URBANSCREEN, the German design collective that turns architecture into elaborate 3D projections is at it again with what may be one of their most challenging assignments yet. The design group was recently tasked with transforming the Sydney Opera House with an augmented reality instillation called Lighting of the Sails. This interview with Daniel Rossa and Max Goergen URBANSCREEN explains how...

Would You Blow This Up At Your Event For A Sponsorship Deal?

Earlier in the week we wrote about Kansas City's Theatre in the Park, which we mentioned was planning to showcase an inflatable toilet as part of their Urinetown sponsorship with a local plumbing company. Annie at Bob Hamilton Plumbing + Heating + A/C + Rooter was kind enough to send over this shot of the blow-up that will accompany the sponsorship. #activationstag

Adidas Looks To Tell Soccer Stories With Tumblr

Adidas is taking advantage of Tumblr's new promotion capabilities to activate its sponsorship of Euro 2012. Through adidasfootball.tumblr.com fans will get an inside look at cutting edge video content from the world of soccer. Adidas will use Tumblr's ‘Radar’ section as well as premium space in the Tumblr ‘Spotlight' to draw fans to regularly updated video content. Tumblr and adidas announced ...

More Than Cold Hard Cash: How To Get More From Your Sponsors

This blog actually comes from a question I received on Twitter last week – always a great source of inspiration for posts. Although I’ve alluded to the answers throughout our blog, I have never written a blog about what the property rights owner should be getting out of their sponsorship. The reason being, the most obvious answer is money. However, a sponsor’s investment should not end there...

Hitler Thinks Royal Caribbean Ruined The 66th Annual Tony Awards

Countless video parodies have been inspired by Hitler's rant in the 2004 movie Downfall. It was only a matter of time before someone used it to rant about a sponsorship. In case you missed last night's Tony Awards, the broadcast featured a live satellite performance of 'Hairspray' from aboard one of Royal Caribbean's cruises. Royal Caribbean is a first time sponsor of the Tony Awards. Naturally...

IMG To Sell NYC Dog Runs and Basketball Courts

#trendstag

Meet The App That Lets You Log Miles, $ For Charity

Charity Miles is a new iPhone and Android app that lets walkers, runners and bikers earn money for charities with the mileage they cover. Mashable says that an initial set of sponsors has put up $1 million, with bikers earning 10 cents per mile for their designated charity while walkers and runners earn 25 cents a mile.

Report: Digital To Drive Entertainment and Media Sector To $2 Trillion By 2016

Digital delivery of content and advertising around these digital channels to increasingly connected consumers will drive aggressive growth across the entertainment and media sector, according to PwC’s 13th annual Global Entertainment and Media Outlook. The report, which predicts that the global entertainment and media industry will grow by $500 billion between now and 2016, says digital is now ...

Iowa Launches Plan To Raise Money With Rest Area Sponsorship

Iowa’s 40 interstate highway rest areas soon will be brought to you by corporate sponsors according to a new plan recently approved by the Iowa Transportation Commission. If the Iowa Department of Transportation is successful, giving brands greater access to the nearly 16 million visitors that pass through the state's rest areas. In exchange, Iowa DOT is hoping to make a dent in its $3.7 milli...