ISP Promotes "Screaming Fast" Internet With Rollercoaster Sponsorship

St. Louis-based Charter Communications recently came up with a unique way to promote its "Fastest ISP in the Nation" promise. It has teamed up with Six Flags Over Texas to rebrand the Flashback Roller Coaster, one of the park’s most popular rides. Messaging on and around the ride promotes the company's high-speed cable, phone and internet lines using the tagline "Screaming Fast Internet!" Sa...

New NBA Champ Mario Chalmers Has One More Game To Play

For the past month fans have been uploading photos and descriptions of why their home court deserves an “arena-style” upgrade to Facebook. Spalding, the official basketball supplier of the NBA, is behind the promotion which will soon award one winner with a driveway upgrade and a game of one-on-one with newly crowned NBA champion, Mario Chalmers. Once the makeover is done, the winner's home b...

Check Out Nike's New LeBron Ad: The Ring Maker

Minutes after winning the NBA championship, Nike Basketball dropped this awesome ad... #activationstag

Here's One Of The Nike-Sponsored Tweets That Ran Afoul Of UK Ad Standards

One of the world's top sports marketers has become the first company to have a Twitter campaign rebuked by the UK ad watchdog, the Advertising Standards Authority. The tweets from english soccer players Wayne Rooney and Jack Wilshere ran last January, with the ASA recently ruling that both tweets were not obviously identifiable as marketing communications. "Nike fell foul of the rules when ...

Your Ad Here, on a Fire Truck? Broke Cities Sell Naming Rights

Should this city’s red fire trucks be transformed into rolling billboards? After Baltimore officials made the wrenching decision to close three fire companies later this summer, the City Council initially sought to avert the cuts with a new money-raising strategy: it passed a resolution this month urging the administration to explore selling ads on the city’s fire trucks. Read More From The ...

Delta Hops The Pond For Chelsea Deal

Delta Air Lines has signed a multi-year deal to become Chelsea Football Club's official airline. Delta will be exclusively designated as the "Official Airline Partner of Chelsea FC" and the agreement will give Delta numerous benefits including: LED exposure at each home game and exposure on the Chelsea FC website. The Delta logo will also be included on media backboards for interviews conducte...

Is This Billion Dollar Nutrition Company Ready To Get Serious About Apparel?

For a nutrition company that did $3.5 billion in revenue over the course of 2011, it's an understatement to say that apparel is a bit player. So it's interesting to see that this LA-based MLM is recruiting for an apparel manager that will collaborate "with the corporate sponsorship team to align with emerging corporate strategies and sports sponsorships." Judging from their most recent financia...

Pro Baseball Team Sells Jersey Patch. Trend?

Max Muscle and the Frontier League's Rockford RiverHawks may have broken new ground in becoming one of the first pro baseball teams to feature a jersey sponsorship patch. Every player on the team is wearing the sponsor patch on the back of the jersey just above the player number for both home and away games, according to Baseball Digest, a popular trade publication covering the sport. Here's ...

Chances Are You Won't Be Able To Resist This Sponsor Pitch

It's never a bad idea to work an emotional appeal into your sales pitch, but this takes things to a whole new level. From the hugely popular humor website, Icanhascheezburger.com: Source: s11.photobucket.com via SponsorPitch on Pinterest #humortag

Boingo Aims To Make Subways More Sponsorable

It may not quite be the panacea cities need to solve major budget woes, but it seems that cities like New York will soon at least be able to monetize public wifi in more places. Boingo Wireless, a provider of wifi services in public places, has signed a groundbreaking sponsorship deal with Google Offers to support free Wi-Fi access across New York City throughout the Summer. The partnership whi...