Help Us Make SponsorPitch Better For You

As we close in on 10,000 members, you've probably noticed that SponsorPitch is growing faster than ever before. In the past month alone, over 1,000 new marketing and sales professionals have discovered SponsorPitch for the very first time. We have many of you to thank for this. So that we can improve the experience you get from SponsorPitch, we're asking our valued members to do two things toda...

IPG Relaunches Sports Marketing Agency, Advantage International

Ad holding company, Interpublic Group, is relaunching the well-known agency brand, Advantage International, which was started in 1983 before being folded into Octagon in 1997. Whereas Octagon primarily serves athletes and events, Advantage's focus will be on corporate consulting and according to reports it's already got a couple big name clients. “Given the vibrancy of the sponsorship marke...

Check Out The Ridiculous Stunt Hot Wheels Pulled Off At This Weekend's X Games

No, this isn't your childhood imagination come to life. It's the real Double Loop Dare from yesterday's X Games in LA. Nice work, Mattel. #activationstag

New Branded Apps Add Context To The Foursquare Check-In

Everyone loves a good deal when they check-in, but now a whole new class of branded apps are aiming to go beyond simple discounts and use their own content to add valuable context to the Foursquare experience. Last week, the company made it easier for brands to integrate third party apps into the full Foursquare check-in experience. From magazines to airlines, the network's new Connected Apps p...

Drive One Of These Cars? You're More Likely To Be Influenced By Motorsports

Audi, BMW, Chevrolet, Honda, Jeep and Mercedes Benz. That's according to Rochester, Michigan-based automotive market research firm, Foresight Research, which released its 2012 Automotive Marketing Communications Study today. Foresight interviewed 7,851 new vehicle buyers in the US over the course of two years, finding: - Overall, 16% of buyers who attended a racing event stated it signif...

Pandora Pushes The Envelope With Latest Brand Partnership

Spotify isn't the only streaming audio service embracing brand partnerships. Recently IPO'd Pandora, following up on last Fall's Future Proof channel for Lexus, is now upping the ante with an exclusive partnership with Chase that includes an entire custom Chase Sapphire radio station throughout the Summer. The “Sapphire Summer Sounds” radio station on Pandora, executives say, will "bring the C...

Minor League Soccer Team Unveils Mitt Romney Jerseys

Someone, somewhere just loves their soccer and the presumptive Republican presidential candidate Mitt Romney. How much love? Well, it’s not quite SuperPac money, but an anonymous donor had paid F.C. New York, a minor league club that plays its games on Long Island outside New York City, to place Romney’s name and campaign slogan, Believe in America, on the front of the team’s jerseys. Rea...

A Bet (and Tattoo) on an Olympian

SOME marketers are spending tens or hundreds of millions of dollars on Olympic sponsorships. Then there is Hanson Dodge Creative, an advertising and design agency in Milwaukee, which spent $11,100 to perch on the shoulder of an Olympic athlete. Read More From The New York Times >> Photo credit: Hanson Dodge Creative #trendstag

Batman Takes Promotion To The Track With Motorsports Partnership

#activationstag

How Some Of Motorsports Biggest Properties Close Last Minute Partnerships

International Speedway Corporation, which owns and operates thirteen top motorsports tracks throughout the country and promotes over 100 races each year, says it has sponsorship agreements in place for approximately 92 percent of its 2012 gross marketing partnership revenue target. Two NASCAR Sprint Cup event entitlements remain open, which the company says it expects to secure. As you mig...