Your Ad Here, on a Fire Truck? Broke Cities Sell Naming Rights

Should this city’s red fire trucks be transformed into rolling billboards? After Baltimore officials made the wrenching decision to close three fire companies later this summer, the City Council initially sought to avert the cuts with a new money-raising strategy: it passed a resolution this month urging the administration to explore selling ads on the city’s fire trucks. Read More From...

Delta Hops The Pond For Chelsea Deal

Delta Air Lines has signed a multi-year deal to become Chelsea Football Club's official airline. Delta will be exclusively designated as the "Official Airline Partner of Chelsea FC" and the agreement will give Delta numerous benefits including: LED exposure at each home game and exposure on the Chelsea FC website. The Delta logo will also be included on media backboards for interviews conduct...

Is This Billion Dollar Nutrition Company Ready To Get Serious About Apparel?

For a nutrition company that did $3.5 billion in revenue over the course of 2011, it's an understatement to say that apparel is a bit player. So it's interesting to see that this LA-based MLM is recruiting for an apparel manager that will collaborate "with the corporate sponsorship team to align with emerging corporate strategies and sports sponsorships." Judging from their most recent financia...

Pro Baseball Team Sells Jersey Patch. Trend?

Max Muscle and the Frontier League's Rockford RiverHawks may have broken new ground in becoming one of the first pro baseball teams to feature a jersey sponsorship patch. Every player on the team is wearing the sponsor patch on the back of the jersey just above the player number for both home and away games, according to Baseball Digest, a popular trade publication covering the sport. Here'...

Chances Are You Won't Be Able To Resist This Sponsor Pitch

It's never a bad idea to work an emotional appeal into your sales pitch, but this takes things to a whole new level. From the hugely popular humor website, Icanhascheezburger.com: Source: s11.photobucket.com via SponsorPitch on Pinterest #humortag

Boingo Aims To Make Subways More Sponsorable

It may not quite be the panacea cities need to solve major budget woes, but it seems that cities like New York will soon at least be able to monetize public wifi in more places. Boingo Wireless, a provider of wifi services in public places, has signed a groundbreaking sponsorship deal with Google Offers to support free Wi-Fi access across New York City throughout the Summer. The partnership whi...

Boston's Transit Sponsorship Plan Could Raise $18M+/Year For The City, Officials Say

Boston is following the lead of other cities across the nation and hatching a subway sponsorship plan that could fill city coffers with up to $18.4 million a year in new revenue. The MBTA (Massachusetts Bay Transportation Authority) has developed a plan to sell naming rights to 11 stations throughout Boston over eight year sponsorship increments. Under the plan, stations like Airport, Back Bay ...

Google To Promote Play With Event Partnerships

Some of the biggest companies in tech are jockeying to be the digital hub of the consumer's cross-platform content consumption and more so than in the past that involves trying new marketing tricks like event sponsorship. While Amazon announced its first sports sponsorship today, upstart Google Play also seems poised to lean on event sponsorships. It's something new for tech companies like Goog...

Take A Ride On Emirates Shining New $56 Million Sponsorship

Less than a month before the Olympic Games, it's launch day for London's much anticipated Emirates Air Line. Emirates is paying $56 million over 10 years for naming rights to the cable car that will connect London by shuttling passengers across the River Thames. For reference, competitor British Airways will shell out about the same ($60 million) to be the official airline of the London Olympic...

Yankees Score Highest In New Sponsorship Tool

Sports marketing agency, Genesco, which reps well-known sponsors like MillerCoors, Pepsi and others has launched a new, web-based tool that it says will help quantify which pro and college sports teams are the most valuable from a sponsorship perspective. Ranking teams off the field isn't as cut and dry as wins and losses so Genesco says that clients will be able to adjust different weights to ...