Boston's Transit Sponsorship Plan Could Raise $18M+/Year For The City, Officials Say

Boston is following the lead of other cities across the nation and hatching a subway sponsorship plan that could fill city coffers with up to $18.4 million a year in new revenue. The MBTA (Massachusetts Bay Transportation Authority) has developed a plan to sell naming rights to 11 stations throughout Boston over eight year sponsorship increments. Under the plan, stations like Airport, Back Bay ...

Google To Promote Play With Event Partnerships

Some of the biggest companies in tech are jockeying to be the digital hub of the consumer's cross-platform content consumption and more so than in the past that involves trying new marketing tricks like event sponsorship. While Amazon announced its first sports sponsorship today, upstart Google Play also seems poised to lean on event sponsorships. It's something new for tech companies like Goog...

Take A Ride On Emirates Shining New $56 Million Sponsorship

Less than a month before the Olympic Games, it's launch day for London's much anticipated Emirates Air Line. Emirates is paying $56 million over 10 years for naming rights to the cable car that will connect London by shuttling passengers across the River Thames. For reference, competitor British Airways will shell out about the same ($60 million) to be the official airline of the London Olympic...

Yankees Score Highest In New Sponsorship Tool

Sports marketing agency, Genesco, which reps well-known sponsors like MillerCoors, Pepsi and others has launched a new, web-based tool that it says will help quantify which pro and college sports teams are the most valuable from a sponsorship perspective. Ranking teams off the field isn't as cut and dry as wins and losses so Genesco says that clients will be able to adjust different weights to ...

Help Us Make SponsorPitch Better For You

As we close in on 10,000 members, you've probably noticed that SponsorPitch is growing faster than ever before. In the past month alone, over 1,000 new marketing and sales professionals have discovered SponsorPitch for the very first time. We have many of you to thank for this. So that we can improve the experience you get from SponsorPitch, we're asking our valued members to do two things toda...

IPG Relaunches Sports Marketing Agency, Advantage International

Ad holding company, Interpublic Group, is relaunching the well-known agency brand, Advantage International, which was started in 1983 before being folded into Octagon in 1997. Whereas Octagon primarily serves athletes and events, Advantage's focus will be on corporate consulting and according to reports it's already got a couple big name clients. “Given the vibrancy of the sponsorship marketi...

Check Out The Ridiculous Stunt Hot Wheels Pulled Off At This Weekend's X Games

No, this isn't your childhood imagination come to life. It's the real Double Loop Dare from yesterday's X Games in LA. Nice work, Mattel. #activationstag

New Branded Apps Add Context To The Foursquare Check-In

Everyone loves a good deal when they check-in, but now a whole new class of branded apps are aiming to go beyond simple discounts and use their own content to add valuable context to the Foursquare experience. Last week, the company made it easier for brands to integrate third party apps into the full Foursquare check-in experience. From magazines to airlines, the network's new Connected Apps p...

Drive One Of These Cars? You're More Likely To Be Influenced By Motorsports

Audi, BMW, Chevrolet, Honda, Jeep and Mercedes Benz. That's according to Rochester, Michigan-based automotive market research firm, Foresight Research, which released its 2012 Automotive Marketing Communications Study today. Foresight interviewed 7,851 new vehicle buyers in the US over the course of two years, finding: - Overall, 16% of buyers who attended a racing event stated it significa...

Pandora Pushes The Envelope With Latest Brand Partnership

Spotify isn't the only streaming audio service embracing brand partnerships. Recently IPO'd Pandora, following up on last Fall's Future Proof channel for Lexus, is now upping the ante with an exclusive partnership with Chase that includes an entire custom Chase Sapphire radio station throughout the Summer. The “Sapphire Summer Sounds” radio station on Pandora, executives say, will "bring the C...