Checking-In to Sponsorship with Maps & Social Media

With branding and exposure only being part of the modern day sponsorship picture, the focus for brands now lies on new and innovative ways to interact and engage with consumers. Via the use of social media and mapping applications, brands are increasing audience engagement by tapping into their key interests whilst providing the opportunity to play a role and effect change within a campaign. ...

Is This The Best Brand-Endorsement-Property Trifecta In All Of Sports?

In between all the tears and congratulations, the world's new number one, Roger Federer, reached into his bag and slipped on his Rolex just before receiving the Wimbledon championship trophy for the seventh time. Understandably, he doesn't wear it when playing, but minutes later as Federer hoisted the trophy, the world got a good long look at not only the 2012 championship trophy, but also the ...

Molson: Plant A Coaster, Win Tix To A Concert

For the second year running, Canadian beer giant, Molson, is activating its festival sponsorships with the Molson Canadian Red Leaf Project. By participating in 100 sustainability projects across Canada, music fans can win tickets to festivals that the brand has sponsored. This year, however, the brand is shaking things up with a clever on-pack promotion to support The Red Leaf Project. As PSFK...

Report: Coca-Cola Pulls Soccer Star's Sponsorship After Pepsi Press Conference

Appearing with a Pepsi at a press conference has reportedly cost Brazilian soccer star, Ronaldinho, a £500,000 a year endorsement from rival, Coca-Cola. Coca-Cola's deal with the soccer legend was signed just last November and was due to continue through 2014. "The fact that the player has appeared with a can of Pepsi was the straw that broke the camel's back," a Coca-Cola marketing executive w...

Good Idea: Partner Logos On Business Cards

We've seen several well-known property logos show up on sponsor business cards. When you're dropping $100M on the Olympics, it's hard to blame a sponsor for using the rings on everything and anything -- including employee business cards. However, it's not that many times that you see a property showcasing the logos of its top sponsors on business cards. Particularly from a business-to-business ...

IMG Takes Stake In Bloomberg Sports

Bloomberg and IMG just unveiled a major partnership aimed at accelerating the growth of Bloomberg Sports. The new venture, which will retain the Bloomberg Sports name, will be funded through a joint venture partnership created by both entities and in which IMG will hold a significant minority equity position. As part of the deal, IMG will provide enhanced marketing, sales and production a...

Chipgate: Olympic Workers Again Allowed To Eat Chips Without Fish

In a brief diversion from BP and Dow takedown pieces, the latest London 2012 sponsorship story is nothing short of comical. The Guardian reports that workers at the Olympics will again be allowed to eat chips... with or without fish. Workers had grown frustrated by being denied chips, excluding one odd loop hole, due to McDonald's sponsorship exclusivity in the chips and fries category [see LOC...

The Importance of Syndicating Sponsorship Value

Whether you’re working in a business environment focused on a B2C or a B2B market, you’re likely very busy working at moving the needle on your business’s dashboard around sales and brand health. Hopefully, your sponsorship investments are helping towards that end. Consider the importance of syndicating the value of the collective sponsorship assets in your portfolio of sponsored properties...

Is Your Big Idea Worth $100K?

Got a big idea and want $100K to execute it? Ketel One Vodka and GQ Magazine are inviting America’s best and brightest to propose an idea that's worthy of a six figure prize. Think craftmanship, entrepreneurship or philanthropy, the instructions read. Submissions are open through July 29th on Ketel One's Facebook page. Five finalists will be chosen and then Ketel One's Facebook fans will vote w...

How Market Segmentation Pays Off For Sponsorship Seekers

We've all seen the Super Bowl :30's from beer giants like A-B and MillerCoors, but the U.S. launch of Heineken's latest beer may give a more accurate picture of why both content and events are growing in marketing stature relative to mass media. Heineken's Indio is targeted at Hispanic men 21-26 years old in Chicago, Los Angeles, San Diego, San Francisco, Austin, Dallas, Houston and San Antonio...