Dollar Shave Club Looks To Make A Splash By Saying No To Sponsorship

This viral ad from a new start-up called Dollar Shave Club is making the rounds on the internet today. The L.A. based company is created with the premise that companies like Gillette and Schick spend a lot of money on marketing expenses like sponsorships and endorsements that ultimately get passed down to the consumer by way of higher prices. For some context, Gillette Stadium alone will run pa...

Emirates On The Look Out For Local Sponsorship Deals, Too

While Emirates big deal to take over title sponsorship of the U.S. Open Series recently made sports business headlines, the high-end luxury travel brand is also on the look out for local deals that support the expanding North American footprint of cities it serves. Recently, Emirates Airline President Tim Clark revealed to the Seattle Times that after a wave of initial publicity in the Seattl...

NBA To Consider Uniform Sponsorship At April Meeting

According to John Lombardo and Terry Lefton of SportsBusiness Journal, the NBA is set to consider and possibly vote on whether to allow ads on league uniforms. A report by Horizon Media last year predicted that NFL, NBA, NHL and MLB teams representing the top 20 markets could generate over $370 million in advertising value if they sold corporate sponsorships on their jerseys. “Without a doubt...

Baylor, Cincy Go Hunting For adiZero

The customized uniform craze has been taken to yet another level. This time it's adidas taking a swing, revealing neon uniforms for Baylor, Cincinnati, and Louisville. Check out the lime green uniforms that the Baylor Bears are sporting today to promote the company's new, ultra-lightweight adiZero line. That's one way for a sponsor to stand out amid a crowded slate of games. #trendstag

Coca-Cola Turns Luxury Suite Into Fan Dorm

Most luxury suites have pretty standard features so it's great to see a sponsor shake things up, as Coca-Cola recently did at Portugal's Benefica Stadium. Check out the video below. Hat tip: Mark Gallo Via creativity-online.com: #activationstag

Ram Truck, The Weather Channel Team Up With First Responders

The Weather Channel and Ram Truck are teaming up with the First Response Team of America. The Weather Channel Companies have launched an exclusive cross-platform series of in-the-field "Responding by Storm" reports chronicling the works of the First Response Team of America, which arrives soon after a storm's devastation to assist local first responders with rescues and cleanup. The new content...

Lexus Promotes Curves With "Model" Racetrack

Check out the "Tori 500," the model-inspired racetrack that Lexus used to promote the curves on its new 2013 GS sport sedan. The activation promoted the luxury automaker's standing as the Official Automotive Marketing Partner for SI Swimsuit Launch Week. Launching in February around the release of the SI Swimsuit Issue, the campaign featuring Sports Illustrated Swimsuit model Tori Praver i...

Sponsorship Sales: Making A Lasting Impression

So, your consumers and audience have been audited, your assets valuated and your sales materials designed. Now the time comes to really nail down specific brands that you will be approaching with your proposal. This is often not thought through. Far too often, rights holders are not taking into consideration the actual likelihood of the brand wanting to partner with the property or the brand’s...

Bud Light Retail Sales Up 3.9% in January Thanks To Super Bowl Activation

Bud Light's "Here We Go" campaign seems to be working. Having just completed the first full year of its $1.2 billion/six-year deal, A-B CEO Carlos Brito says the early returns look good. Here's Brito taking an inventory of the beer maker's activation: "...the focus was on building consumer awareness of the partnership with the support of great in-store displays and increased media investments...

Six Flags Looks To Untangle Unprofitable Sponsorship Deals

Sponsorship and licensing revenue was down 14% or $6.8M in 2011 at Six Flags Theme Parks, but CFO John Duffey says there's a good reason for that. As he told folks at the UBS Media and Communications Conference last week, the company had to analyze every deal and overhaul its approach to sponsorship as it emerged from bankruptcy. "When this management team came on board, we looked at every si...