London 2012 Ambush Police Called 'Most Stringent Ever'

Getting into the Olympic spirit may be a bit tougher for businesses not among the 53 official partners of the 2012 London Olympics. The legislation passed around this year's Olympics is being called the toughest ever. From the Guardian: "With just a little more than three months to go until the opening of the London 2012 Games, attention is increasingly turning to what many legal experts...

Google, Others To Woo Sponsors With Upfront In May

Major digital properties are turning to a tried and true method of rolling out original content on Madison Avenue, the upfront. Google, among others, will be hosting the first digital upfront for brands and their agencies in New York this May, showcasing the newest channel content and opportunities for marketers. "More than at any point in the last decade of online advertising, we're at a p...

A Certain Marathon Picked A Bad Day For A 404 Error On Their Sponsor Page

Sponsors like John Hancock, Sam Adams, JetBlue, and others, who spent major bucks to be a part of today's Boston Marathon will no doubt be displeased to find a 404 error on the event's sponsor page. Clicking to any sponsor logos on the bottom of the BAA's homepage at the moment leads to an error page. In the meantime, you can of course learn more about the Boston Marathon and its sponsors on th...

Here's Your Chance To Win A 3-Month Professional Subscription

As you may have noticed, we just launched a new Facebook page last week. To kick things off, we ran a little promotion in the SponsorPitch Linkedin group last week and as a result one lucky SponsorPitch member won a three month, free professional subscription to SponsorPitch. Now, we're opening up the same opportunity to the whole 8,200+ member SponsorPitch community... Now through Monday, ...

Bank Gets Branding On NBA D-League Jerseys

In what many will likely view as another step towards one day seeing logos on NBA uniforms, the NBA Development League (NBA D-League) and BBVA today announced the bank’s logo will be prominently featured on NBA D-League team jerseys during the post season. In 2010, BBVA became the league's official bank at a cost of over $100 million for four years. BBVA’s logo will be featured across the b...

Report: Motorola Out As NFL Partner

Motorola, which has branded NFL sideline headsets since 1999, is ending its 13-year sponsorship deal with the league, Crain's Chicago Business reports. The sponsorship will save the Schaumburg, Illinois-based company an estimated $40 million per year. Motorola Mobility, the consumer phone business that was spun out of Motorola, Inc. in 2011, is in the process of being acquired by Google. Verizo...

MiLB Team Celebrates Tax Day With Sponsored Headstone Giveaway

Minor League Baseball is known for its.. unique activations.. so it's no wonder that in the same week that one team gave away seat cushions to commemorate the Titanic disaster, another has decided to give away a free headstone on tax day. Boston Red Sox minor league affiliate, the Portland Sea Dogs, have partnered with a local funeral home to give away a granite memorial to one fan in attendanc...

Take A Virtual Tour Of The Netherlands Olympic Committee's Heineken House

Heineken has unveiled a virtual glimpse of its Holland Heineken House, the official national house of the Netherlands Olympic Committee at the London 2012 games. During the Games, North London's Alexandra Palace will host sports activities, bars, restaurants and appearances by top DJs and performers from The Netherlands. "Holland Heineken House celebrates its 20th anniversary this ye...

Coca-Cola Set To Expand Spotify Sponsorship?

The New York Post is reporting that Spotify, the Swedish streaming music service that launched in the U.S. less than nine months ago, will release its new iPad app with Coca-Cola joining the company as a global sponsor. Coca-Cola already has close ties to Spotify having partnered with the fast growing music service last summer to offer free trial subscriptions to its Twitter followers. S...

Marketers Use Mobile Games As Sponsorship Activation

Not content with simply advertising in existing games, some marketers are taking game-making into their own hands as a means of activating existing sponsorships. With the decreasing cost of production, more ad agencies delving into gaming and wider consumer awareness of the app store, it seems marketers can now produce and distribute their own game experiences that engage audiences around a spo...